Enrollment Marketing Associate

About the Role

We are looking for an Enrollment Marketing Associate to join the Growth Marketing team. This individual will support the planning and execution of enrollment marketing programs for a large book of clients sized 5-20k eligible lives that utilize best practice B2C marketing strategies through a scaled, client-specific operating model.

As the Enrollment Marketing Associate, you will create communications plans and support ongoing campaign execution across your book of business. You will partner closely with Client Success, who leads the client relationship, while you provide the marketing expertise, operational follow-through, and execution support needed to drive enrollment outcomes.

Your responsibilities will include building client-specific communications plans, maintaining marketing information and activity records, coordinating deployment readiness, supporting campaign QA, and responding to client-driven changes through established workflows. You will work alongside colleagues in Client Success, Marketing Operations, Growth, Design, Data Analytics, and other cross-functional teams to meet annual revenue and enrollment goals. There may be a minimal volume of ad-hoc asks for you to join client-facing interactions to act as the marketing subject matter expert.

This work helps motivate people to get moving and feel better as we scale marketing programs that support Hinge Health clients and members.

The ideal candidate thrives in a high-velocity, high-growth environment, is excited to learn about scaled and client-specific marketing programs, and is always looking for ways to work smarter. They have a track record of creative problem solving, strong organization, and careful attention to detail. This role is highly independent, with a supportive team that will help you learn and grow. The growth trajectory of this role type would eventually lead to increasingly complex client assignments and higher client-facing responsibilities, at higher role levels.

What You’ll Accomplish

• Own client-specific communications planning and ongoing best-practice marketing campaign execution for a large book of client accounts (5k-20k eligible lives per client).

• Create communications plans and requested pitch materials that reflect each client’s approved marketing information, products, channels, and campaign timing.

• Partner with Client Success to prepare client-facing materials, support plan reviews, and help secure client approval. Client Success will act as the primary client-facing owner for B2C communications but may ask for ad-hoc client-facing activity at a minimal volume.

• Maintain Enrollment Marketing information, marketing activities, deployment details, and related records in Salesforce and other systems of record.

• Support execution readiness through personalization QA, channel and activity checks, asset coordination, and timely escalation of execution risks to Marketing Operations (GROMO).

• Process client change requests submitted through established workflows, including updates to dates, channels, personalization, campaign status, and other marketing requirements.

• Help evaluate limited requests for changes to cadence, touchpoint frequency, or content; partner with Client Success and Enrollment Marketing leadership on alternatives and exception requests when needed.

• Monitor campaign performance and deployment issues, maintain issue tracking, and provide analysis or recommendations that help Client Success address client needs.

• Partner with Enrollment Marketing leaders and cross-functional teams to scale programs, improve operational efficiency, and drive increased performance across the book of business.

• Contribute to Enrollment Marketing documentation, process improvements, team enablement, and ongoing upkeep of shared resources.

• Use AI and automation thoughtfully to improve planning, quality assurance, reporting, and personal and team productivity.
  

Basic Qualifications

• Bachelor’s degree.

• 2+ years of experience in marketing operations, project management, account service, or a related role.

• 2+ years of experience using project management tools and Google Workspace.

• 2+ years of experience collaborating with clients, account teams, or cross-functional partners.

Preferred Qualifications

• Professional experience working cross-functionally with teams such as Marketing Operations, Engineering, Design, Growth, and Data Analytics to build and deliver marketing programs or materials.

• Professional experience supporting a high-volume book of business or managing multiple concurrent campaigns and projects.

• Strong organizational skills and the ability to manage multiple priorities, deadlines, workflows, and details simultaneously.

• Strong written and verbal communication skills, with the ability to tailor information for cross-functional partners and support client-facing teams.

• A proactive, solution-oriented mindset with the ability to anticipate challenges, investigate issues, and resolve them efficiently.

• Familiarity with Salesforce, Gainsight, Asana, Highspot, or similar marketing and workflow tools.

• Demonstrated AI-curious mindset: experience using AI tools to improve personal or team productivity, with comfort experimenting, iterating, and learning as AI capabilities evolve.
  

Hinge Health Hybrid Model

We believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 3 days per week, for the full 8 hours of a typical business day. The San Francisco office has a dog-friendly workplace program.

About Hinge Health

At Hinge Health, we’re using technology to scale and automate the delivery of healthcare, starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide. Our AI-powered, human-centered care model spans MSK, pelvic health, gastrointestinal (GI) and migraine care. With over 60 partnerships with health plans, PBMs and other ecosystem partners, Hinge Health is available to over 25 million people across more than 2,900 employers. The company is headquartered in San Francisco with additional offices in Montreal and Bangalore. Learn more at hingehealth.com.

What You’ll Love About Us

• Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.

• Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.

• Modern life stipends: Manage your own learning and development.

• Grow with us: Grow with us through discounted company stock through our ESPP with easy payroll deductions.

Culture & Engagement

Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter.

By submitting your application you are acknowledging we are using your personal data as outlined in the personnel and candidate privacy policy.

Beware of Phishing Attempts: We've noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We'll never ask for financial details during the hiring process and only use "@hingehealth.com" emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team, forward it to security@hingehealth.com.