Product Marketing Manager

What You’ll Do:

• Translate complex product specifications into clear, compelling, customer-focused messaging.
• Develop and execute product marketing strategies that align with brand, product, and sales objectives.
• Partner cross-functionally to ensure cohesive product positioning, storytelling, and successful launches.

Who You Are:

• Passionate about cycling and knowledgeable about bike components, design, and performance.
• Detail-oriented with the ability to identify and communicate product differentiators.
• Strong storyteller who can translate technical features into customer benefits.

Key Responsibilities:

Product Positioning & Messaging

• Develop and maintain product positioning, messaging, and copy for each model.
• Collaborate with U.S. and international teams to ensure alignment and localization across markets.

Product Launch & Lifecycle Management

• Define launch strategies, including target audience, messaging, objectives, and KPIs.
• Align product marketing plans with brand, product, and sales calendars.

Go-to-Market (GTM) Execution

• Lead GTM readiness and cross-functional coordination from product samples to content and creative delivery.
• Ensure all deliverables support a successful and timely launch.

Sales & Dealer Enablement

• Create sales tools including presentations, one-pagers, POP materials, and training content.
• Support dealer and B2B partner education and engagement.

Content & Creative Support

• Develop and review product-related copy across marketing channels.
• Ensure accuracy and consistency across all consumer-facing materials.

Performance Tracking & Optimization

• Monitor product performance metrics (sell-through, conversion, traffic).
• Conduct post-launch analysis to identify opportunities for improvement.

Cross-Functional Collaboration

• Work closely with product, sales, customer service, and marketing teams to ensure alignment.
• Support production timelines, including sample tracking and launch readiness.

Events, Demos & Shoots

• Support and participate in product launches, trade shows, events, and on-site photo/video shoots.
• Lead or assist with product demonstrations across digital and in-person channels.

Continuous Improvement & Product Feedback

• Provide insights to Product Management for future enhancements, updates, and new product development.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 3–5+ years of product marketing experience supporting consumer products, including product launches, go-to-market strategy, positioning, and messaging development.
• Experience working with consumer products; experience in cycling, outdoor, or lifestyle brands is a plus.
• Strong understanding of go-to-market strategy, product positioning, and lifecycle marketing.
• Excellent written and verbal communication skills, with the ability to translate technical information into customer-friendly messaging.
• Proven ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.
• Experience collaborating cross-functionally with product, creative, sales, and operations teams.
• Comfortable working with data and analytics to inform decisions and measure performance.
• Proficiency in Microsoft Office or Google Workspace; familiarity with marketing tools and analytics platforms is a plus.
• Willingness to travel and participate in events, product demos, and on-site shoots.
• Ability to ride and demonstrate bicycles is preferred.

Preferred Qualifications:

• Experience marketing consumer durable goods.
• Experience in cycling, mobility, outdoor recreation, fitness, or lifestyle brands.
• Familiarity with ecommerce marketing and DTC business models.
• Experience supporting dealer or retail sales channels.
• Experience conducting customer and competitive research.

Physical Requirements and Environmental Conditions:

• Prolonged periods of sitting at a desk and working on a computer.
• Ability to use hands and fingers to operate standard office equipment, including keyboard, mouse, telephone, and other technology.
• Must be able to communicate clearly in person, over the phone, in presentations, and in writing.
• Occasionally required to stand, walk, and move between departments, event spaces, and on-site shoot locations.
• Ability to lift and carry up to 25 pounds (such as product samples, marketing materials, or shoot equipment).
• Ability to safely ride and demonstrate bicycles for product testing, demos, and content shoots.
• Work is performed primarily in an in-office, climate-controlled environment.
• Regular on-site presence required for photo and video shoots, which may involve extended periods of standing, walking, and working in indoor and outdoor environments with varying weather conditions.
• May occasionally work in warehouse, showroom, or outdoor environments during product demos, events, trade shows, and on-site photo and video shoots.
• Regular use of standard office equipment; noise level is typically low to moderate but may increase during shoots or events.
• Regular work hours are Monday through Friday, with flexibility required to meet deadlines, support product launches, attend shoots, and accommodate travel schedules.
• Travel may be required for on-site photo and video shoots, trade shows, dealer visits, and other company events. 

Keys to Success:

• DATA DRIVEN – you thrive on data and use it to guide your decision making, recommendations, and priorities.
• NIMBLE – you can work in ambiguity and are committed to helping Aventon level up. You can shift perspectives, priorities, and deadlines.
• RESILIENT – you don’t shy away from a challenge and take every opportunity to learn and grow. You’re accountable, can admit when you’re wrong, and can come back to the table after a hard day to keep working toward our desired future.
• SOLUTIONS ORIENTED / SOLUTIONIZED – you can identify the problem and find a solution for it. You strive for continuous improvement and aren’t afraid to speak up about what is working, and what isn’t.
• ENGAGED – you love the work, love the product, and believe in the mission. If you don’t connect with something about Aventon, this probably isn’t the place for you.  

What We Offer

• Medical, Vision and Dental, Life Benefits
• Life & Supplement Life
• 401K retirement plan
• Vacation, Sick Leave & Personal Day
• Training and Development
• Career Opportunity!
• Employee Discounts on Bikes and Accessories