Marketing Manager – Las Vegas Resident Shows

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• In collaboration with the Director of Marketing, and Senior Director of Marketing & Brand, define and implement the annual marketing strategies for Cirque du Soleil Las Vegas resident shows.
• Develop and oversee comprehensive marketing plans to reach both visitor and local audiences, maximizing visibility across traditional, digital, and experiential channels.
• Monitor performance against KPIs, proactively adjusting strategies to meet revenue and attendance goals within approved budget parameters.
• Identify new opportunities and innovative marketing tactics to test and refine throughout the year.

• Serve as the in-market marketing lead, providing ongoing assessments of visibility, competitive positioning, and new opportunities across Las Vegas.
• Collaborate with cross-functional teams to optimize media and advertising for maximum ROI and implement initiatives to support short-term and long-term growth opportunities.
• Manage agency relationships and oversee campaign execution, including creative production, trafficking, and performance analysis.

• Partner with the creative teams to maintain the integrity of each show’s brand identity while innovating on-market creative approaches.
• Lead the development of new advertising materials, print, digital, video, out-of-home, and experiential, to ensure consistent storytelling across all platforms.
• Collaborate on photo/video shoots, in-market activations, and content initiatives supporting seasonal campaigns and special events.

• Foster strong working relationships with property and partner marketing teams to align campaigns, cross-promotions, and on-property visibility.
• Ensure compliance with all partnership agreements and coordinate approvals as needed.

• Manage annual marketing and media budgets for assigned shows, including forecasting, accruals, and invoice processing.
• Track and evaluate campaign results, compiling post-campaign recaps and actionable insights for leadership.
• Oversee vendors and production schedules to ensure timely and cost-effective delivery of assets.

• Represent Cirque du Soleil’s Resident Shows Division at select industry, partner, or community events.
• Support cross-show portfolio marketing initiatives when applicable.
• Complete all other job-related duties as assigned.

• Bachelor’s Degree in Marketing, Communications, Business, or related field.
• At least 3 years of marketing experience, preferably in entertainment, hospitality, or live events.
• Proven track record managing integrated marketing campaigns from strategy to execution.
• Strong analytical, project management, and presentation skills.
• Excellent communication and relationship-building abilities across all organizational levels.
• Experience managing external agencies and cross-functional teams.
• Proficient in Microsoft Office and comfortable analyzing data to inform strategy.
• Knowledge of Las Vegas market and visitor trends is highly preferred.
• Ability to work flexible hours and occasionally attend events or activations on evenings and weekends.
• Fluent in English, both written and spoken.
• Verification of the right to work in the United States for Cirque du Soleil Entertainment Group, as demonstrated by completion of the Form I-9 upon hire and the submission of acceptable documentation (as noted on the Form I-9) verifying one’s identity and work authorization.

• Teamwork – we thrive with collaborative teams, regardless of titles or departments;
• Respect – when we ask someone to join our team, it’s because we trust and respect you;
• Integrity – whether you work behind-the-scenes or in the office, you’re being counted on. We are a team and integrity goes a long way here, and like we mentioned previously, trust is important;
• Authenticity – we want you to bring your full self to work, this is a place where you don’t need to fit into a box to belong; diverse perspectives foster even more creativity in the workplace. We embrace the human behind the employee number;
• Being heard – you have access to everyone in the organization, use your voice on development questions or suggestions on how to improve the experience. We value open and transparent communication, and we want you to be heard!