Senior Manager, Growth Marketing

This role brings together the creative ambition of a premium brand with the rigor of growth marketing. You’ll lead integrated marketing across brand, digital, content, experiences, and performance, using creativity, customer insight, data, and experimentation to deepen engagement and drive meaningful business impact.  

This is a highly visible, hands-on leadership role with meaningful room to shape what comes next. You’ll lead and develop a talented team, collaborate with agency and cross-functional partners, influence where we invest, and bring ambitious ideas from concept through execution.  

We’re looking for someone who gets energy from the breadth of opportunity: a marketer who can zoom out and see the big picture, get deep into the data, give great creative feedback, develop talented people, and jump into the work when an important idea needs momentum.  

Growth & Integrated Marketing

• Translate company priorities into an integrated marketing plan across paid, owned earned, and experiential channels.
• Develop and execute campaigns that build awareness, consideration, engagement, and qualified demand.
• Lead go-to-market marketing for key business initiatives, launches, and market opportunities.
• Identify opportunities to improve customer acquisition, engagement, and conversion.
• Establish a disciplined test-and-learn approach, scaling what works and evolving what doesn’t.
• Partner across the organization to ensure marketing priorities remain closely connected to business objectives.

Performance Marketing & Analytics

• Lead performance across digital advertising, website, email, CRM, and other demand-generation channels.
• Establish meaningful KPIs and reporting that demonstrate marketing effectiveness and business impact.
• Use data and customer behavior to continuously optimize audiences, channel mix, create, campaigns, and investment.
• Build a culture of experimentation and continuous improvement across the marketing function.
• Partner with internal teams to strengthen customer insights, attribution, and measurement.
• Translate performance data into clear recommendations and action.

Brand & Content Activation

• Ensure marketing execution consistently reflects Azori’s brand positioning, voice, visual identity, and quality standards.
• Translate the brand into compelling campaigns, content, storytelling, and experiences that differentiate Azori.
• Lead the development of marketing assets across digital, social, email, print, signage, and other customer touchpoints.

Broker, Market & Sales Enablement

• Develop marketing strategies that strengthen awareness and preference among priority brokers and prospective buyers.
• Support broker outreach, home launches, previews, open houses, events, and other programs designed to generate traffic and sales opportunities.
• Equip sales partners and internal teams with effective messaging, collateral, market insights, and tools.
• Monitor competitive activity, buyer behavior, inventory performance, and market trends to identify opportunities and recommend action.

Marketing Leadership & Operations

• Own the marketing calendar, priorities, workflows, budget, and agency/vendor relationships.
• Manage and develop marketing team members while maintaining a hands-on role in execution.
• Create clear accountability for deliverables, timelines, performance, and results.
• Partner cross-functionally with Home Experience, Sales, Design, Construction, and executive leadership to ensure marketing priorities remain aligned with the business.

Performs other related duties as necessary or assigned.

Technical

• Knowledge of digital marketing channel mechanics: paid search, paid social, programmatic/display, SEO, email/CRM nurture flows.
• Knowledge of marketing analytics & attribution models (multi-touch attribution, lead-to-tour-to-sale funnel tracking).
• Skilled at using CRM platforms and marketing automation tools (Salesforce Marketing Cloud, HubSpot, or comparable).
• Knowledge of web analytics and CMS platforms (GA4, website performance/conversion tracking).
• Knowledge of media buying and agency management practices (RFP process, media plans, contract/SOW structures).
• Ability to management budget(s) and marketing ROI/ROAS calculation methodology.
• Knowledge of real estate or high-consideration purchase buyer journey dynamics (longer sales cycles, tour-to-close conversion, broker-influenced demand).
• Knowledge of brand management principles, such as voice, positioning, visual identity governance across channels.
• Knowledge and ability to manage events and experiential marketing logistics (home launches, previews, open houses).
• Skilled at campaign development and execution across integrated channels (paid, owned, earned, experiential).
• Skilled at data analysis and dashboarding to translate performance metrics into optimization decisions.
• Skilled and knowledge of A/B testing and test-and-learn campaign design.
• Skilled at creative direction and content development oversight (digital, social, email, print, signage).
• Demonstrated success with vendor and agency relationship management, including negotiation and performance accountability.
• Demonstrated success with cross-functional collaboration and stakeholder management (Sales, Home Experience, Design, Construction, Procurement, executive leadership, etc.).
• Strong skills in people management, to include coaching, delegating, inspiring, evaluating and developing marketing team members.
• Strong skills with project and calendar management across concurrent campaigns and launches.
• Written and verbal communication for both executive reporting and broker/field-facing materials.
• Ability to translate business/sales strategy into an executable marketing plan.
• Ability to operate as a "player-coach," setting strategy while personally executing high-priority work.
• Sound judgment balancing brand-building investment against near-term commercial pressure.
• Analytical reasoning to diagnose funnel performance and identify root causes of underperformance.
• Adaptability in a fast-moving, priority-shifting environment.
• Ability to influence without direct authority (brokers, agencies, cross-functional partners).
• Comfort making investment/spend decisions under incomplete information.
• Ability to build credibility with both creative/brand-oriented stakeholders and data/performance-oriented stakeholders.

Change Management

• Quality is A Value, Not a Tradeoff: Demonstrates mastery level of quality frameworks with the ability to design and operationalize quality standards across a team or function; demonstrates the ability to establish team quality norms; coaches others to identify root causes and address recurring issues proactively; and demonstrates the ability to hold the team accountable to high standards; ensures quality is maintained even under schedule/delivery pressures.        
• Learn Faster Than the Problem Changes: Demonstrates broad marketing expertise and awareness of how external trends affect the team's work and development priorities; models continuous learning for the team; coaches team members to identify and close skill gaps quickly; and creates a culture of learning within the team; translates new knowledge into improved team practices and outcomes.   
• Speak Up Early When Something's Off: Demonstrates deep understanding of team risk exposure, escalation pathways, and the conditions that foster or undermine psychological safety; fosters open dialogue; coaches team members to raise concerns early and constructively; and creates an environment where speaking up is expected and safe; prevents team-level issues from escalating into organizational crises.
• Demonstrates an understanding of organizational priorities, resource constraints, and cross-team dependencies that shape decisions; Ability to makes timely, well-reasoned decisions; owns outcomes, including mistakes, and ensures accountability flows through the team; and demonstrates the ability to align the team around clear outcomes; balances short- and long-term considerations across people, process, and delivery decisions.
• Bias for Action Without Creating Chaos: Demonstrates skill in distinguishing urgency from importance; ability to manage team pace without sacrificing quality or alignment; removes blockers and accelerates team progress; simplifies complex team challenges to enable faster action; and drives reliable execution on team commitments; keeps stakeholders informed and reduces coordination overhead.
• Demonstrates expertise in performance management, talent development, and effective hiring practices at the team level; attracts, selects, and develops strong talent; delivers honest, constructive feedback and makes fair, timely performance calls; and actively raises team performance over time; builds a team that consistently meets or exceeds expectations.

Leadership

• Ability to translate company and department strategy into a multi-quarter roadmap for their team; ensures direct reports understand how their work connects to broader organizational priorities and holds them accountable to that alignment.
• Skilled in coaching direct-report managers on how to lead effectively, shifting from doing to enabling and for individual contributor directs, skilled in coaching on how to influence and partner with others across the organization to create the best outcomes; invests time in building direct reports confidence and capability rather than stepping in to solve problems for them.
• Ability to build strong peer-level relationships across functions; ensures their team is thinking beyond its own goals when making decisions and facilitates connections between their team and other parts of the business.
• Skilled in modeling adaptability by adjusting leadership approach across different manager and employee styles; helps their team navigate and lead change rather than simply communicating change from above.
• Ability to coach employees and managers to recognize and respond to team climate issues; navigates conflict constructively and with fairness and builds trust across teams through consistency and transparency.
• Skilled in delegating decision-making authority to direct-report managers with clear guardrails; checks in on outcomes rather than activities and creates space for managers to lead without second-guessing them publicly.
• Ability to identify skill gaps across team layers, advocate for development resources, and sponsor emerging leaders before a leadership need becomes urgent.
• Skilled in ensuring commitments made up the chain are cascaded and owned at each level; represents team results, good or bad, to leadership and steps in when a direct report needs support rather than escalating immediately.

Values

• Innovation: Builds a culture of innovation that extends beyond individual teams by developing leaders who challenge assumptions, embrace change, and improve how work gets done. Creates alignment around emerging technologies, including AI, and ensures teams are thoughtfully adopting new tools and approaches that improve efficiency, scalability, and organizational capability. Champions innovation by balancing experimentation with execution and creating sustainable improvements that benefit the broader organization.
• Collaboration: Creates an environment where collaboration thrives by fostering trust, inclusion, and shared accountability. Builds strong cross-functional relationships, aligns people around common goals, and encourages healthy debate that leads to better decisions and stronger outcomes. Develops teams that support one another, share knowledge freely, and achieve results together that exceed what individuals or functions could accomplish alone.
• Growth Mindset: Builds a culture of continuous learning by coaching others to seek feedback, take ownership of their development, and raise the quality of their work. Creates opportunities for people to stretch beyond their current capabilities, and ensures lessons learned get turned into better processes and stronger outcomes. Models a growth mindset by consistently raising personal and team standards, treating challenge as the path to greater capability and impact.

• 7-10 years of progressive marketing experience, with meaningful experience in growth, performance, digital, or demand-generation marketing. 
• 3+ years managing a team of marketing professionals. 
• Demonstrated ability to connect marketing activity to measurable business outcomes. 
• Experience developing integrated campaigns across digital, CRM, content, social, events, and experiential channels. 
• Strong analytical capabilities and comfort using data to make investment and optimization decisions. 
• Experience managing agencies, vendors, budgets, and cross-functional initiatives. 
• Strong creative judgment with an appreciation for premium brands, design, and customer experience. 
• Experience leading and developing marketing talent. 
• Highly organized, action-oriented, and comfortable operating in a fast-moving environment where priorities can shift quickly. 
• Residential real estate, luxury, hospitality, consumer lifestyle or other high-consideration purchase experience is preferred. 

• This position requires frequent use of a computer, including keyboard functions and visual acuity of 20 inches or fewer on a daily basis. 
• Must be able to lift up to 10 lbs. occasionally with or without accommodation  
• Infrequent exposure to characteristic construction site hazards, if/when vising in construction project sites. 
• Must be able to work in office Monday – Friday, within core business hours of 8AM-5PM. 

• Periodic travel between job sites, broker locations, vendor sites and/or the office using personal vehicle is required (mileage compensation is provided by the company).  
• Valid WA State Driver’s License and valid insurance is required.   

• 100% covered employee premiums for medical and dental self-coverage
• 100% employer-paid life insurance
• 100 % employer-paid long term disability insurance
• Paid medical and family leave
• Critical illness insurance
• 401(K) with generous company match, no vesting schedule, and access to professional financial advisors
• Lifestyle reimbursement account
• 20 days of PTO & 9 holidays 
• New iPhone for your personal and business use
• Free onsite parking
• Company paid events
• Complimentary snacks & beverages 

Hours & Compensation

This is a full-time position paying $115,000 - $214,000 (+ discretionary performance bonus). The base salary range represents the anticipated low and high end of the salary range for this position. Individual placement within a salary range will vary based upon factors including but not limited to candidate experience, knowledge, individual, skills, and organizational performance.