TikTok Shop Strategist

TIKTOK SHOP STRATEGIST

A TikTok Shop Strategist at CTC is an expert in all things TikTok commerce. You will own an end-to-end client strategy, from shop structure and product selection to creator, media, and campaign planning. You will work closely with clients as their primary point-of-contact and lead strategist, analyzing performance data across shop, creator, and ad metrics to drive measurable GMV and contribution margin growth. You will mentor Junior and Mid-level Strategists, enforce best practices across the department, and partner cross-functionally with Creative, Community, Media, and Ops to deliver excellence for every brand you own.

WHAT WE LOOK FOR

This place isn't for everyone, but it might be for you if…

YOU SET THE STANDARD

• You are committed to making decisions informed by research
• Your customer service is referenced as the bar that others strive to emulate
• You take pride in arriving to meetings prepared with insight to contribute
• You organize your time and say “no” appropriately so that you can attend to what is most critical
• You are committed to approaching challenge & failure with curiosity about how to improve
• Your word is trustworthy; you do what you say you will

YOU ARE DRIVEN TO INCREASE VALUE

• You are passionate about building brands for the next generation
• You gather context ahead of meetings so that you arrive prepared with insight and input
• You clearly articulate your expertise so that even a beginner can understand the concept
• You are in the habit of documenting and reporting your work

YOU CREATE AN ENVIRONMENT OF EXCELLENCE

• You seek opportunities to refine your skills without being prompted
• You desire to inspire others with your excellence and expertise
• You are willing to put in the reps to be an expert in your domain
• You resist the temptation to play victim; instead, you take 100% ownership over outcomes

WHAT SUCCESS LOOKS LIKE

NECESSARY SKILLS

• CLIENT STRATEGY & GROWTH  
• Own end-to-end client strategy from shop structure and product selection to creator, media, and campaign planning
• Develop quarterly growth plans aligned with GMV, contribution margin, and brand goals
• Lead weekly client standups and quarterly reviews; communicate results with clarity and confidence
• Identify new opportunities (creator programs, promos, partnerships) that strengthen brand performance
• PERFORMANCE ANALYSIS & REPORTING  
• Own performance results across shop, creator, and ad metrics; track progress weekly
• Deliver actionable insights: what worked, what didn’t, and what’s next
• Review GMV, contribution margin, and conversion data with your Associate Strategist and Media Buyer weekly
• Present clean, digestible reports that tell the story behind the numbers
• TIKTOK SHOP PLATFORM EXPERTISE  
• Stay at the bleeding edge of TikTok Shop updates and ensure “what’s working now” is documented and communicated across the team
• Enforce best practices across shop setup, product listings, creator programs, and campaign execution
• TEAM LEADERSHIP & EXECUTION OVERSIGHT  
• Manage the day-to-day workflow with each role supporting each brand’s Shop; ensure smooth coordination across creative, community, and operations
• Set clear expectations and priorities for the week; monitor Command Center hygiene
• Ensure all deliverables meet quality and timeliness standards; resolve blockers quickly and decisively
• CROSS-DEPARTMENT COLLABORATION  
• Partner with Ops on new client onboarding, shop health, and system setup
• Work with Creative and Community to ensure content aligns with brand positioning and sales strategy
• Collaborate with Media to align ad strategy with organic momentum and creator performance
• CLIENT RELATIONSHIP MANAGEMENT  
• Serve as the single point of contact for your assigned brands
• Keep clients informed, never surprised, meaning recap meetings, flag risks, and document decisions
• Translate client feedback into clear actions and manage expectations with honesty and professionalism
• Protect client trust by maintaining confidentiality and follow-through
• COMMUNICATION & LEADERSHIP  
• Maintain consistent communication across the TTS department and escalate structural issues when patterns emerge
• Mentor Junior and Mid-level Strategists, providing guidance on complex account issues and professional development

NEXT-LEVEL SKILLS

• TIKTOK PAID MEDIA EXPERTISE  
• Hands-on experience managing TikTok Ads in conjunction with organic Shop performance
• CREATOR ECOSYSTEM KNOWLEDGE  
• Deep familiarity with TikTok’s creator landscape, meaning how to identify, vet, and activate creators that convert
• PROCESS & SYSTEMS DEVELOPMENT  
• Experience building or refining department-level workflows, templates, and standard operating procedures
• DATA FLUENCY  
• Comfortable pulling and interpreting raw data sets; able to QA reporting and spot anomalies before clients do

DOMAIN

• MANAGEMENT  Yes. This role mentors and provides oversight for Junior and Mid-level Strategists. Direct report count varies by team structure.
• ORIENTATION  Client-facing. You are the primary point of contact for your assigned brands.
• FOCUS  Weeks & Months. You are setting the weekly cadence for your teams while building toward quarterly growth targets.

WHAT'S IN IT FOR ME?

SALARY RANGE

$90,000 – $110,000 base salary, annually

• This is prior to any benefits (see the “ABOUT US” section for additional details)

Bonus Structure | 15% of base salary

ABOUT US

At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them.

To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.

We recognize these values aren't for everyone. They're challenging.

In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive.

1. We Set the Standard
2. We Are Driven To Increase Value
3. We Create an Environment of Excellence

We’ll come alongside you and care for you in your pursuits by offering full-time permanent CTC employees:

• 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you
• TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
• MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
• WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually

CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity.

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