Senior Performance Marketing Strategist - Personal Health Care

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Job Description

The Senior Performance Marketing Strategist leads the development and activation of performance media strategies that drive digital commerce growth aligned with P&G Personal Healthcare brand goals.

This role blends strategic leadership with hands-on performance management—owning campaign approach, activation guidance, optimization, measurement design (including tagging and testing), and cross-functional coordination to ensure performance investments work in synergy with national media and broader growth plans.

To be successful in this role, we’re looking for a leader who is adept at defining:

• Clear performance media strategy tied to category growth goals, with defined channel roles and investment logic.

• Repeatable optimization system: always-on pacing governance, structured testing plan (tagging + A/B), and performance reporting that drives decisions.

• Search + retail media plan that improves discoverability and conversion through keyword strategy, eRS briefs, and continuous optimization.

• Strong cross-plan integration with national media which reduces redundancy and increases total effectiveness.

• Consistent stewardship against media buying principles and governance, with documented best practices and scalable operating rhythms.

Key Responsibilities:

• Lead and direct the development and implementation of media strategies that drive digital commerce growth aligned with category goals.
• Translate business objectives into performance plans and channel roles across priority digital ecosystems (e.g., retail media, eRetail search, social, programmatic, affiliate).
• Launch and manage performance marketing campaigns across digital channels; own day-to-day trading and bid management to maximize outcomes (e.g., ROAS, CPA, LTV).
• Continuously optimize campaigns based on performance data and insights—monitor pacing, budgets, bids, and delivery vs. KPI commitments.
• Utilize data-driven insights to monitor performance and identify/exploit optimization opportunities across creative/message, audience, and media activation.
• Ensure performance investments are optimized to complement and work in synergy with national media investments—minimizing redundancy and maximizing effectiveness across the full plan.
• Ensure all performance marketing activities adhere to P&G media buying principles and governance.

Job Qualifications

• Bachelor's Degree in Marketing, Business, Communications, Advertising, or related field.
• 3-5 years of experience in performance media (preferably consumer goods); experience driving indirect sales is a must.
• Proven track record of driving DTC brand growth with media and delivering results, including social selling platforms.
• Strong understanding of ecommerce technologies, platforms, data, and best practices.
• Deep knowledge of digital marketing channels including retail media, eRetail search, social (Meta & TikTok), SEO, SEM, programmatic, and affiliate marketing.
• Strong analytical skills and proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and ecommerce platforms.
• Excellent communication, leadership, and collaboration skills with the ability to influence and inspire cross-functional teams; proven operational discipline.
• Unrelenting passion for driving digital sales outcomes with media and belief that more is possible; agile and thrives in a fast-paced environment.
• Independent operator who performs well in ambiguity; influential internally and externally; high curiosity and challenges norms.
• Ability to work hybrid schedule in Cincinnati, OH based office.

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits.  Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

At P&G, we believe that diverse experiences help build strong leaders. Mobility is a key component of many management careers, providing opportunities to grow through different assignments, locations, and business challenges. Candidates should be prepared to consider relocation opportunities throughout their career as business needs and development opportunities arise. 

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

Procter & Gamble participates in E-Verify.

Qualified individuals will not be disadvantaged based on being unemployed. 

P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process.  If you have a disability that affects your ability to complete our online application process, please visit our Disability Accommodation Page.

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