Temporary Associate Director, Audience & Data Strategy

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Temporary Associate Director, Audience & Data Strategy

As a leading global media network, Omnicom Media Group (OMG) sets itself apart with an agile, client-first approach that helps businesses thrive today and into the future. With more than 21,000 employees globally, OMG has the talent, expertise and clout to deliver unprecedented levels of innovation for our clients. The group is comprised of some of the world's most awarded agencies. From leadership to entry-level talent, we are a diverse mix of ages, genders, ethnicities, skill sets and backgrounds. This role will be on a highly visible team, fully dedicated to the success of our client, L’Oréal.

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Their goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

The Associate Director of Audience Analytics will be instrumental in the implementation of audience strategy. This includes executing growth mapping for media planning, data strategy, audience insights creation and audience definition.

Responsibilities:

• Collaborate with Strategy/Comms Planning and Planning on mapping growth audiences and ensure that they can be translated into actionable and addressable audiences,
• Deliver audience insights, market and audience sizing, and overlap analysis to support growth strategies
• Create audience insights: market, and audience sizing, behavioral insights on personas, to refine the audience segmentation. Utilize audience data sources to identify and inform sources of business growth, audience behaviors, and media habits and consumption
• Participate in building the test & learn agenda in partnership with Planning, Investments and activation and Measurement teams
• Identify and evaluate most relevant data sources within Omnicom’s proprietary data platform and/or clients’ data environment (survey, behavioral, purchase, location, etc…)
• Identify data gaps and suggest improvements to data strategies
• Update clients about industry trends that impact audience strategies (publisher data platforms, cookie deprecation, etc)
• Champion audience-first solutions
• Deliver an audience strategy through collaboration with cross-functional team
• Identify opportunities and drive the use of advanced audience approaches and/or application of client segmentation into media planning and activation
• Create audience activation strategy to support brand objectives, in collaboration with Investment and Activation, and push audiences into platforms for activation
• Leverage L’Oréal USA data platform (Neustar) to support audience creation and insights 
• Define specifications for custom audience builds to be created by Data Science in partnership with Audience Analytics and in-house teams
• Update clients about industry trends/changes impacting audience strategies 
• Audience architecture
  • Define data criteria to guide audience-based planning
  • Utilize audience data sources to identify and inform on audience behavior and sources of business growth, media habits and consumption with particular emphasis on multicultural growth target
  • Provide audience insights and behaviors
• Audience creation
  • Create audience segments using data science techniques in partnership with Audience Analytics and in-house team
  • Build data-driven view of consumer purchase journey
  • Assess key areas of audience strength and weakness; prioritize key phases of communications experience where audience growth and behavior changes and media pressure are required

Qualifications:

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data platforms, aggregated and user level data)
• Expertise in audience-based marketing and data-driven advertising
• Solutions oriented: analytic skills, critical thinking and problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills
• Great collaboration skills
• Comfortable working in ambiguous situations
• Passionate about driving change by adopting emerging technologies in the advertising space
• 3+ years of audience/data strategy experience in advertising, marketing or digital consulting
• Knowledge of agency-side media campaign planning and activation

TBD

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.