Associate Director, Data Management

Agency:

Job Function:

Job Subfunction:

Job Description:

TEAM DESCRIPTION

The Data Management team provides oversight of the data generated throughout the campaign delivery and performance optimization throughout its lifecycle.  They will also work with other internal practice teams of Digital Analytics, Planning, and Digital Investment. You will provide oversight of all digital media buys to ensure that they are following process, purchased, and inputted according to organizational standards. This role requires a strong familiarity with all available analytics and technology tools, both syndicated and proprietary.  Candidate must have a mindset towards fostering processes through automation.

ROLE SUMMARY

The Associate Director, Data Operations is accountable for the orchestration and flawless execution of business intelligence, data governance, and operational excellence across all media channels. Serving as both a leader and subject matter expert, this role bridges Digital Media, Marketing Science, and Offshore Data Operations teams, providing technical oversight and ensuring high-quality standards in data management, process automation, and analytics. The ideal candidate proactively advances data strategy and fosters collaboration with internal teams, clients, and external vendors, with an unwavering focus on continuous improvement in data quality and efficiency.

JOB DESCRIPTION

• Data Strategy & Governance: Direct the development, implementation, and maintenance of data strategies, quality standards, business rules, and governance processes for diverse client accounts and media channels.
• Project & Process Leadership: Oversee the creation and management of project plans, assign and prioritize tasks, and ensure standardized processes. Facilitate regular status meetings, proactively resolve roadblocks, and drive initiative progression in a fast-paced, agile environment.
• Cross-Functional Collaboration: Act as liaison among internal teams (Strategy, Digital Investment, Planning, Analytics, Finance), offshore resources, external vendors, and clients. Foster positive working relationships and effectively communicate roles, responsibilities, and expectations.
• Data Quality & Problem Solving: Supervise investigation and resolution of data integrity issues, define/implement business rules for data cleansing and QA, and ensure best practices in all data and technology projects.
• Technical Solution Oversight: Advise on or lead the deployment of business intelligence tools, data warehousing, ETL processes, and automation initiatives. Champion adoption of new technology and process solutions, ensuring data is the backbone for all media and analytics disciplines.
• Team Leadership: Supervise and mentor Managers, Senior Analysts, and Analysts; cultivate a supportive, growth-oriented environment. Guide teams in Data Operations, quality assurance, and client management tasks.

SKILLS & EXPERIENCE

• 5–7 years’ experience in data management, data engineering, data operations and/or business intelligence 

• 3–5 years’ experience in digital media data (ad server, digital, search, social, video, offline, etc.) 
• 3–5 years’ experience in agile development environments 
• 3–5 years’ experience in client-facing work and managing offshore or cross-functional teams 
• 4+ years’ experience in data governance and quality processes within data warehousing, ETL, and BI environments 
• 5+ years’ experience in business analysis or related disciplines 
• In-depth expertise across digital and traditional media channels and handling diverse datasets (paid, owned, etc.)
• Demonstrated ability to diagnose, escalate, and solve complex data quality and operational issues 
• Outstanding organizational and project management skills
• Comfortable multitasking and adapting to fast-evolving needs 
• Superior attention to detail, with excellent verbal and written communication skills 
• Proven ability to build relationships across internal teams, vendors, and clients 
• Comfort and accuracy working with budgets and large sets of numerical data 
• Media industry experience highly preferred

TOOLS

• Business Intelligence:  Advanced Excel (required), Tableau, PowerBI, Datorama, Looker/Looker Studio, Domo, PowerPoint
• Data Management & Transformation: ETL Tools (Adverity, Datorama), Alteryx, SQL (preferred), Python (nice to have)
• Data Storage/Cloud: Snowflake, AWS (Redshift, S3), Starburst.io, Datorama, Domo
• Media Platforms: DCM, DV360, Google Ads, DoubleVerify, IAS, TradeDesk, Facebook, Instagram, Snapchat, Twitter, TikTok, Prisma
• Project Management: HIVE, Asana, Smartsheet, Microsoft Teams
• Media Planning: MediaTools, Lumina, Hudson (bonus)
• Other: Experience with writing business and technical requirements documents; comfort with business rules design and BI tool administration

Standard range for Media Brands

110-135

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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