Strategic Supervisor

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Job Description:

Job Title: Strategic Planning Supervisor - Behavioral Science

JOB SUMMARY

The Strategic Planning Supervisor - Behavioral Science is an experienced strategist with strong expertise in behavioral science who applies consumer psychology, decision science, and/or behavioral research methodologies to strategic planning challenges in healthcare and pharmaceutical marketing.

This individual brings behavioral science rigor to brand strategy work, understanding how customers actually make decisions. They conduct and interpret behavioral research, translate findings into strategic recommendations, and serve as an internal resource on behavioral science applications.

The Strategic Planning Supervisor serves as both a behavioral science consultant internally and independently executes brand strategy work for assigned accounts with emerging autonomy, mentors junior strategic planning staff in behavioral  science principles, and collaborates cross-functionally to strengthen behavioral thinking across strategic initiatives.

ESSENTIAL FUNCTIONS

Behavioral Science Expertise

• Applies behavioral science frameworks (behavioral economics, decision science, cognitive psychology) to brand strategy and marketing challenges
• Conducts primary qualitative research including in-depth interviews, ethnographic studies, and facilitated discussions with healthcare professionals and patients to uncover behavioral drivers and cognitive biases
• Translates behavioral science findings into actionable marketing strategy and creative direction
• Analyzes behavioral data to identify patterns, insights, and strategic implications
• Serves as internal resource and educator on behavioral science principles and applications to healthcare marketing
• Stays current on behavioral science research, trends, and methodologies

Brand Planning

• Strong understanding and execution of strategic discipline, agency processes, and pharma compliance requirements
• Gathers customer dynamics and disease state understanding, synthesizing behavioral insights  about how different customer segments make decisions to inform brand strategy
• Displays effective storytelling skills in written strategy, particularly in translating behavioral science into clear narratives
• Supports senior strategists and account teams with research capabilities, behavioral insights, and strategic recommendations
• Develops strong brand strategy work across assigned brands and deliverables under the leadership of more senior team members

Client Management

• Effectively addresses internal and client questions on the agency’s POV and recommendations.
• Supports senior team members in client consulting on market research design and analysis

Cross Functional Collaboration

• Acts as brand team resource on behavioral science with guidance from leadership
• Partners with creative, medical/scientific, and account teams to integrate behavioral insights into strategy and creative execution
• Collaborates effectively across functional teams to strengthen behavioral thinking

Talent Management

• Manage and mentor junior level staff and delegate incoming tasks and assignments as appropriate.

JOB DUTIES / RESPONSIBILITES

*For Specialty functions, see additional information (if applicable) in the box below.

- Applies strong understanding of strategic planning fundamentals and behavioral science fundamentals (e.g., decision theory, behavioral economics) to disease state, customer behavior, competitive dynamics, and the science of assigned brands

- Acts as the strategic planning day to day point of contact for internal team on key accounts.

- Understands and effectively utilizes the strategic process and agency structure as well as pharmaceutical marketing guidance and compliance requirements.

- Balances working autonomously and collaboratively with senior internal team members on core accounts.

-Synthesize behavioral insights into clear, compelling narratives that drive strategic decision-making

- Plays an active role in development of core brand strategy deliverables including campaign briefs, positioning target, tactical planning.

- Leads client workshops preparation and comfortably moderate break out groups and capture key takeaways.

- Manages and mentors Strategic Planners and/or Associate Strategic Planners eg, delivering feedback, advising on day-to-day workload.

- Stay current on behavioral science research, trends, and methodologies

- Attends and contributes to internal/client meetings and creates output reports.

- Autonomously leads and owns social listening monitoring and analysis

- Leads market research design, interviewing, insight identification, and reporting.

EDUCATION

 DEGREE/DIPLOMA

AREA OF STUDY

REQUIRED/PREFERRED

PhD

Behavioral Science, Psychology,

Behavioral Economics, Cognitive

Science, Consumer Psychology,

Health Psychology, or Related

Behavioral Science Field

Preferred

Master's

Behavioral Science, Psychology,

Behavioral Economics, Cognitive

Science, Consumer Psychology,

Health Psychology, or Related

Behavioral Science Field

Required

Bachelor’s degree

Psychology, Behavioral Science,

Marketing, Communications, or

Related Field

Required

EXPERIENCE

MINIMUM EXPERIENCE

AREA OF EXPERTISE

REQUIRED/PREFERRED

3-5+ years

Behavioral science research or

applied behavioral science

Required

3+ years

Brand strategy or market research

Preferred

KNOWLEDGE, SKILLS, & ABILITIES

General

• Competent in software specific to the client and agency processes including Microsoft Word, Teams, PowerPoint, Excel.
• Ability to use AI platforms as an accelerant for brand needs and strategic deliverables.
• Strong working knowledge in market research tools (search databases including SERMO, Datamonitor).
• Strong working knowledge in social media platforms
• Strong oral and written communication; articulate, support and begin to drive influence for a strategic point of view internally and externally
• Active listening and keen attention to detail
• Strong strategic and analytical skills; leveraging both qualitative insights and data to solve brand challenges
• Able to work on multiple projects, adhere to timeline and maintain organization.

Behavioral Science & Research

• Strong foundation in behavioral science, including cognitive psychology, decision science, behavioral economics, and consumer psychology
• Proficiency in qualitative research methodologies including ethnography, phenomenology, grounded theory, and in-depth interviewing
• Understanding of quantitative and mixed-methods research approaches and when to apply them
• Ability to identify behavioral barriers, motivations, habits, and decision drivers.
• Ability to translate behavioral and research findings into actionable business recommendations.
• Knowledge of behavioral research frameworks and models
• The ability to adapt and create bespoke frameworks based in behavioral science, when appropriate
• Ability to design research that captures behavioral nuance, motivations, barriers, and decision drivers

COMPETENCIES

Communication: Expresses complex ideas accurately, concisely, and clearly. Translates research and behavioral science into accessible, compelling narratives.

Curiosity: Displays strong eagerness in learning about human behavior and psychology. Asks thought-provoking questions about why customers behave as they do.

Passion: Demonstrates investment and commitment to brands, clients, teams, and assignments and to understanding human behavior and applying behavioral science to create meaningful solutions.

Organization: Creates clear goals, identifies, and finds the resources (eg, time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time.

Collaboration: Ability to work effectively across functional teams (account, creative, medical, engagement)

Builds: relationships and fosters trust across disciplinary boundaries.

Agility: Ability to change directions quickly and adapt research and strategy approaches based on findings or evolving client needs.

Problem-Solving: Demonstrates interest in finding root causes of customer behavior and business challenges. Selects and implements effective behavioral science solutions.

Engaged/Motivated: s attentive and shows interest in the subject and learning the discipline.

Attention to Detail: Self edits work and has a sharp focus on even the smallest of details.

STATEMENT OF UNDERSTANDING This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position. Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what’s outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.

There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person’s performance.

This job description is not intended to include modifications consistent with providing a Reasonable Accommodation

$90,000 to $120,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

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