Senior Buyer, DTC Digital Commerce

ABOUT THE POSITION 

The Sr. Buyer, DTC Digital Commerce is responsible for executing product investments across SOREL's North America digital channels (US & Canada), translating Merchandising strategy into precise SKU- and size-level decisions within Planning-defined financial guardrails. This role owns all facets of DTC buying execution — seasonal contract creation, in-season price and inventory management, and consistent validation that product is live, visible, and accurately priced on site.

The Sr. Buyer partners cross-functionally with Merchandising, Planning, Site Merchandising, Marketing, and Operations to bring the assortment to life — moving product seamlessly from strategy to site to consumer. This is a highly executional role, requiring strong attention to detail, speed, and accountability.

HOW YOU’LL MAKE A DIFFERENCE

• Executes seasonal DTC contracts at SKU and size level with precision across units, cost, delivery timing, and market allocation; manages in-season adjustments including reflows, cancels, and delivery shifts. (DTC Contract Creation & Inventory Execution — 25%)

• Aligns inventory flow to seasonal storytelling moments, key product launches, and transition periods (e.g., winter to spring) to reduce aged inventory and ensure timely, on-need delivery.

• Reads and responds to consumer demand signals, product performance, and market-specific trends across Sell-Thru%, Weeks of Supply, Inventory Turn, and Revenue vs. Plan; recommends and executes rebuys, cancels, and flow adjustments in partnership with Merchandising leadership. (In-Season Optimization & Consumer Response — 25%)

• Generates a timely weekly business update rooted in proposed actions, and delivers post-season recaps aligned to GTM gates.

• Ensures product — including in-line and SMU styles — is live, discoverable, and accurately represented on site through bi-weekly site audits (US & Canada) validating data integrity, franchise visibility, and alignment to seasonal narrative; works in conjunction with the Site Merchandising specialist to identify and resolve missing product or inventory-to-site misalignment. (Digital Product Experience & Visibility — 10%)

• Partners with Merchandising to ensure strategy translates accurately into product decisions, and with Planning to validate alignment to OTB and financial guardrails; collaborates with Site Merchandising, Marketing, and Operations to ensure product is ready, activated, and supported. (Cross-Functional Partnership — 20%)

• Partners with Merchandising ahead of seasonal kickoff to pull pre-season data, attends select GTM meetings to build line knowledge, identifies assortment holes or opportunities, and builds an initial seasonal financial snapshot in concert with Merchandising. (Go To Market — 20%)

YOU ARE 

• Data-driven and analytically fluent — comfortable manipulating data and applying retail math (open-to-buy, inventory turnover, sell-thru, weeks of supply, gross margin) to inform SKU- and size-level decisions.

• Has an eye for visual merchandising and a strong pulse on footwear trends, with the instinct to translate both into compelling on-site presentation.

• Adaptive to a changing business, willing to evolve process and lean on a forward-looking sales plan rather than historical precedent alone.

• Disciplined about reducing redundant work — partners with Planning and Site Merchandising rather than duplicating it.

• Accountable to deadlines, meeting DTC SOD timelines without exception and turning around requests same-day or same-week.

• A clear, proactive communicator who brings a formal, data-backed point of view to every recommendation without being asked.

• Well-versed in attention to detail, with excellent organizational and presentation skills.

YOU HAVE 

• Bachelor's degree in Business, Merchandising, or a related field, or equivalent combination of experience and education.

• Footwear buying experience, with a nuanced understanding of seasonal buying cycles and category-specific demand patterns.

• 8–10 years of experience in retail merchandise planning, buying, merchandising, or allocation, with direct DTC/Ecommerce buying experience.

• Advanced Microsoft Excel skills, including complex formulas, pivot tables, and Power Query for data manipulation and reporting

• Working knowledge of Power BI for building and maintaining sell-thru, inventory, and performance dashboards.

• Working knowledge of website analytics tools (e.g., GA4) and DTC/Ecommerce platforms.

• Advanced understanding of retail industry metrics, including open-to-buy, sell-thru, inventory turn, and weeks of supply.

• Strong written and verbal communication skills, with the ability to present formal, data-backed recommendations to Merchandising leadership.

#LI-JC1

#SOREL

#Hybrid

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.