Digital Asset Management Specialist

Job Description:

The DAM Administrator plays a critical role in managing and scaling Milwaukee Tool’s Digital Asset Management ecosystem to support Product Experience Management (PXM), marketing operations, sales enablement, ecommerce, and global content distribution.

This role is responsible for maintaining the health, governance, organization, and optimization of the DAM platform, ensuring digital assets are structured, discoverable, accurate, compliant, and connected across enterprise systems and downstream channels.

Operating at the intersection of content, metadata, workflow, and technology, this individual partners cross-functionally with PXM, Brand, Creative, Digital, Ecommerce, IT, and external partners to improve asset accessibility, streamline workflows, enforce governance standards, and support scalable omnichannel content operations.

The role combines platform administration, metadata governance, taxonomy management, user enablement, automation support, and asset lifecycle management to ensure Milwaukee Tool’s DAM evolves as a scalable enterprise capability rather than simply a file repository.

This role would require regular onsite presence in Milwaukee, WI. We are not open to fully remote work at this time.

You’ll be DISRUPTIVE through these duties and responsibilities:

• Translate business needs into scalable DAM solutions: Partner with PIM, Brand, Creative, Digital, eCommerce, IT, and external partners to convert business requirements into scalable DAM structures, metadata models, workflows, taxonomy strategies, and asset governance standards.
• Drive DAM governance and operational excellence: Establish and maintain DAM governance standards including metadata requirements, naming conventions, taxonomy structures, permissions, lifecycle policies, archival standards, and asset usage protocols to improve consistency, scalability, and usability across the organization.
• Support platform strategy and ownership: Serve as a subject matter expert for the Digital Asset Management platform, contributing to roadmap prioritization, platform enhancements, workflow optimization, governance maturity, and long-term DAM scalability initiatives.
• Optimize metadata and search experiences: Develop and maintain metadata schemas, controlled vocabularies, categories, collections, tags, and search configurations that improve discoverability, asset reuse, syndication readiness, and downstream channel distribution.
• Manage asset lifecycle and content integrity: Oversee processes for asset ingestion, version control, approvals, expiration, archival, duplicate management, and deletion to ensure users have access to accurate, compliant, and current digital assets.
• Enable scalable content distribution and syndication: Support the organization and delivery of product, marketing, sales, training, and brand assets across websites, eCommerce channels, portals, distributors, agencies, and downstream integrated platforms.
• Leverage data and DAM insights to improve performance: Analyze DAM usage patterns, search behavior, metadata quality, duplicate content, asset engagement, and platform analytics to identify optimization opportunities and improve operational efficiency.
• Enable cross-functional execution and adoption: Collaborate closely with PXM, Creative, Marketing, Digital, IT, and external partners to improve workflows, streamline asset operations, and support enterprise content scalability.
• Support integrations and automation initiatives: Partner with Digital and IT teams to support integrations between DAM, PIM/PXM, CMS, eCommerce, and marketing platforms, while helping advance metadata automation, AI tagging, upload profiles, and workflow automation opportunities.
• Advance DAM innovation and enterprise scalability: Stay informed on emerging DAM, PXM, AI tagging, metadata automation, and content operations trends to help improve discoverability, operational efficiency, governance maturity, and enterprise scalability.

The TOOLS you’ll bring with you:

• Bachelor’s degree in Digital Marketing, Information Management, Library Science, Communications, Business, Information Systems, or a related field — or equivalent practical experience
• 2 years+ of experience working with Digital Asset Management (DAM), Product Information Management (PIM), Product Experience Management (PXM), content operations, marketing technology, or enterprise digital platforms within a business, product, marketing, or eCommerce environment
• Experience managing Digital Asset Management platforms such as Acquia DAM, Aprimo, Bynder, Adobe Experience Manager Assets, or similar technologies
• Understanding of metadata governance, taxonomy structures, controlled vocabularies, asset organization, search optimization, and digital content lifecycle management best practices
• Ability to translate business objectives into scalable DAM governance standards, metadata structures, workflows, operational processes, and platform solutions
• Experience supporting integrations between DAM, PIM/PXM, CMS, eCommerce, marketing, or downstream content distribution platforms
• Strong analytical and problem-solving skills, with the ability to identify operational inefficiencies, metadata quality gaps, duplicate assets, and optimization opportunities using platform data and insights
• Strong communication and organizational skills, including the ability to simplify complex DAM concepts, manage competing priorities, document governance standards, and collaborate cross-functionally with technical and non-technical stakeholders

We provide these great perks and benefits: 

• Robust health, dental and vision insurance plans

• Generous 401 (K) savings plan

• Education assistance

• On-site wellness, fitness center, food, and coffee service

• And many more, check out our benefits site HERE

Milwaukee Tool is an equal opportunity employer.