Product Management Marketing Manager and Strategy for Consumer PC

Description -

The PC is being reinvented.

AI is changing what computers can do. Mobile has changed what customers expect. People now move fluidly across phones, PCs, cloud services, apps, accessories, and AI agents. They expect devices that understand context, protect privacy, travel easily, perform instantly, and feel personal.

HP is building for that future.

This role sits at the center of that transformation: part product marketer, part product strategist, part customer advocate, part business owner. You will help define how HP Consumer PCs compete in a market where the boundaries between PC, phone, AI assistant, collaboration device, gaming rig, creator studio, and personal workspace are being redrawn.

HP helped create Silicon Valley’s original culture of invention, customer focus, and disciplined engineering. Now we are applying that heritage to the next era of personal computing: AI PCs, mobile-first users, hybrid work, gaming, creation, learning, services, accessories, and connected ecosystems.

The Role

You will lead product marketing and product strategy for key Consumer PC initiatives, from customer insight through launch and post-launch performance.

Your job is to help answer the questions that define the next generation of PCs:

• Who is the PC for now?

• What should it do that a phone cannot?

• Where should AI live: on-device, in the cloud, or across both?

• How do we make performance, privacy, battery life, design, services, and ecosystem integration feel meaningful to real customers?

• How does HP win when every consumer technology company is competing for the same daily moments?

This is a high-ownership role for a product-minded marketer or strategy leader who can move between customer behavior, product requirements, competitive strategy, business model, and storytelling.

What You’ll Do

• Define the customer, use case, value proposition, and competitive strategy for Consumer PC products and experiences.

• Shape how HP positions AI PCs, mobile-connected experiences, services, accessories, and ecosystem plays.

• Turn customer research, market data, and competitive intelligence into product and launch decisions.

• Identify what customers need from PCs in a world shaped by smartphones, AI tools, cloud apps, gaming, creation, and hybrid work.

• Build product narratives that make HP more relevant to students, creators, gamers, families, young professionals, and mobile-first users.

• Partner with product management, design, engineering, finance, research, sales, retail, marketing, legal, and support.

• Influence requirements, roadmap choices, proof points, product claims, launch gates, and business priorities.

• Develop positioning, messaging, launch briefs, sales enablement, executive narratives, and channel guidance.

• Track launch and business performance, then recommend changes to product, messaging, pricing, channel execution, or portfolio strategy.

• Help build a faster, sharper, more customer-led product operating model inside HP Consumer PCs.

What Makes This Different

The PC category is entering its most important reset in decades.

AI is creating new reasons to upgrade. Mobile ecosystems are reshaping expectations for simplicity, continuity, battery life, apps, identity, cameras, messaging, and personalization. Customers no longer compare PCs only to other PCs. They compare them to phones, tablets, game consoles, cloud tools, creator platforms, and the AI experiences they use every day.

That makes this role unusually strategic.

You will help shape the product, not just the campaign. You will work on real devices, real launches, real customer segments, and real business tradeoffs. You will help decide what HP should build, how it should be positioned, and why customers should care.

The role takes inspiration from the best product leadership programs: early ownership, senior mentorship, structured growth, cross-functional influence, and rapid career development. HP’s advantage is scale, hardware depth, global reach, and the chance to reinvent a category used by hundreds of millions of people.

What We’re Looking For

Required

• Strong academic background in a technical, quantitative, business, or analytically rigorous field.

• MBA from a leading program, or equivalent product, strategy, consulting, or consumer technology experience.

• Experience in product marketing, product management, strategy, consulting, business operations, consumer technology, or related work.

• Strong analytical ability; comfortable working with data and turning ambiguity into decisions.

• Technical fluency; able to translate specs, features, AI capabilities, and ecosystem experiences into customer value.

• Excellent writing, storytelling, and presentation skills.

• Strong customer judgment and curiosity about how people choose, buy, and use technology.

• Ability to influence across product, engineering, design, sales, marketing, finance, research, and regional teams.

Preferred

• Experience at a top-tier consulting firm, consumer technology company, product-led business, or global brand.

• Experience with PCs, AI products, mobile ecosystems, gaming, creator tools, services, marketplaces, or connected devices.

• Experience shaping positioning, segmentation, launch strategy, product roadmap, or business cases.

• Strong understanding of younger consumers, mobile-first behavior, and technology culture.

• High standards, low ego, and the resilience to drive change in a large organization.

Example Work

• Define the positioning for a next-generation AI PC.

• Build the strategy for a PC experience that works naturally with phones, cloud services, and AI assistants.

• Create the customer narrative for on-device AI, privacy, performance, and battery life.

• Build the value proposition for a Gen Z creator laptop.

• Reframe HP’s gaming PC story against key competitors.

• Create a student-focused device, services, and accessories bundle.

• Lead customer research on AI workflows, mobile continuity, cameras, collaboration, design, performance, or privacy.

• Develop launch messaging for a global consumer PC campaign.

• Build a competitive strategy against Apple, Lenovo, Dell, ASUS, Samsung, Microsoft, and emerging AI device players.

• Analyze post-launch performance and recommend product or messaging changes.

Success Looks Like

• In 6 months, you understand the portfolio, the customer, the competition, and the AI/mobile shifts reshaping the category. You own a real initiative and have improved a product or launch decision with clear analysis.

• In 12 months, your positioning, strategy, or customer insight is shaping product, marketing, sales, or executive decisions.

• In 24 months, you are leading major product strategy or go-to-market workstreams with measurable impact and are ready for broader product, portfolio, or business ownership.

Location, Compensation, and Work Model

• Location: Palo Alto, CA

• Work model: Hybrid – 3x/week in office

Inclusion

HP values transferable skills and non-linear career paths. Strong candidates may not meet every qualification. If this role matches your experience, ambition, and interest in shaping the future of consumer personal computing, we encourage you to apply.

Closing

This is a role for builders who believe the PC’s next chapter is still being written. If you want to connect customer insight, AI-era product strategy, mobile-influenced expectations, positioning, and business performance - and help HP define the next era of Consumer PCs - this is the opportunity.

Education & Experience Recommended

• Four-year or Graduate Degree in Computer Science, Software Engineering, Information Systems, or any other related discipline or commensurate work experience or demonstrated competence.

• 4-7 years of work experience, preferably in product marketing management, digital or software product development, or a related field or an advanced degree with 3-5 years of work experience.

Knowledge & Skills
• Agile Methodology
• Automation
• Change Management
• Computer Science
• Continuous Improvement Process
• JIRA
• Kanban Principles
• Lean Manufacturing
• Milestones (Project Management)
• New Product Development
• Process Improvement
• Product Management
• Project Engineering
• Project Management
• Project Planning
• Project Schedules
• Risk Management
• Scrum (Software Development)
• Software Development
• Sprint Planning

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.

Complexity
• Responds to moderately complex issues within established guidelines.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

The pay range for this role is $105,050 to $161,800 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

• Health insurance

• Dental insurance

• Vision insurance

• Long term/short term disability insurance

• Employee assistance program

• Flexible spending account

• Life insurance

• Generous time off policies, including;

• 4-12 weeks fully paid parental leave based on tenure

• 11 paid holidays

• Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

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Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"