PLANTERS® Peanutter - (1 Year Contract to Start June 2027) Campus Recruiting

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with over $12 billion in annual revenue. Its brands include PLANTERS®, SKIPPY®, SPAM®, HORMEL® NATURAL CHOICE®, APPLEGATE®, WHOLLY®, HORMEL® BLACK LABEL®, COLUMBUS®, JENNIE-O® and more than 30 other beloved brands. The Company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report and one of America’s most responsible companies by Newsweek, was recognized by TIME magazine as one of the World’s Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. For more information, visit www.hormelfoods.com. 

To be considered for this role:

1. Complete this application AND 
2. Submit your video describing why you would make the perfect Peanutter! We want to see your creativity.  Please submit your video at https://www.hormelfoods.com/peanutter-audition/

Application Deadline and Interviews:  

Deadline to apply AND submit the video is Sunday, November 1.

First round of interviews will be held late November to early December.  Final round of interviews will be in-person at the PLANTERS® corporate office in Chicago, likely in January.

Job Title

Job Purpose

The Peanutters serve as brand ambassadors for one of America's most iconic snack brands. This highly visible role engages consumers at events, retail activations, community appearances and promotional opportunities while bringing the PLANTERS® brand to life. As both brand representatives and content creators, the Peanutters manage social media channels and develop engaging content that amplifies brand moments, extends the consumer experience beyond events, and strengthens connections with brand fans online. The Peanutters always represent PLANTERS® with professionalism, enthusiasm and exceptional customer interaction skills.

Responsibilities

• This position assignment is for 1 year, starting in early June.

• This position is responsible for planning and executing over 200 events annually, promoting the PLANTERS® brand and the NUTmobile vehicle. Responsibilities include, but are not limited to, securing media in markets across the United States, creating a positive brand experience for all direct consumer interactions, documenting and brainstorming creative content for the NUTmobile vehicle’s social media channels, while enthusiastically generating positive brand awareness for Hormel Foods.

• Plan meaningful events and/or contact existing gatherings for the NUTmobile vehicle and MR. PEANUT® to attend in markets across the country. Schedule is planned around a few key events identified by the corporate communications team, but Peanutters independently plan events and route around the events of larger scale. The events and markets selected are strategically determined utilizing the PLANTERS® brand strategy and target consumer of the brand.

• Pitch local media, including TV, radio, and digital publications, to inform communities of the NUTmobile vehicle’s arrival.

• Research media in that market, draft pitches, reach out to media, schedule interviews, partake in interviews, and track any of those media hits. Decide forms of media and provide weekly reports on media hits.

• The media selected is strategically determined utilizing the PLANTERS® brand strategy and target consumer of the brand · Analyze, reports and recommend strategies based on events, social media performance and trends. Make day-to-day media strategy decisions based on trends and social media impressions.

• Measure and monitor news coverage driven by the NUTmobile vehicle.

• Serve as ambassador/spokesperson for the PLANTERS® brand for regional and national media

• Engage in over 160,000 1:1 consumer interactions annually and ensure all attendees and onlookers have a nutty time and a positive brand experience with the NUTmobile vehicle and MR. PEANUT®.

• Social media responsibilities: Plan and manage all PLANTERS® NUTmobile social media accounts. Adhere to Hormel Foods social media & food style guide and trademark guidelines. Post approximately 3-5 times during the week.

• Develop and foster relationships with social media influencers.

• Regularly communicate with internal team and associated PLANTERS® brand agencies to ensure streamlined brand messaging and initiatives.

• Manage administrative and logistical planning and rate negotiation: hotel and parking booking (including parking with vehicle visibility), vehicle maintenance.

• Interact with visitors while in costume. Perform in character roles, speaking to large groups of people.

• Ability to memorize key facts about the history of the company, the brand and the NUTmobile.

• Maintains a positive attitude and welcoming demeanor around visitors.

• Ability to follow all DOT requirement and regulations regarding NUTmobile.

• Other duties as assigned.

Required Qualifications

• Applicants must not now, or at any time in the future, require employer sponsorship for a work visa.
• Applicants must be authorized to work in the United States for any employer. 

• A bachelor's degree, preferably in sales, marketing, journalism, public relations, or communications

• A valid driver’s license

• Ability to follow all DOT requirements and regulations regarding the NUTmobile.

• Excellent written and verbal communication skills and keen eye for detail

• Demonstrated effective persuasive and relationship building skills

• Strong organization and time management skills

• Ability to collaborate in small groups/teams

• Demonstrated high level of initiative and comfortability with autonomy

• Demonstrated effective interpersonal and leadership skills

• Desire for travel and an appetite for adventure

• An enthusiastic and can-do attitude

• Ability to work weekends, weekdays, nights and holidays as necessary

• TRAVEL REQUIREMENTS: Please note, travel is an essential component of this role and is necessary 100 percent of the time.

Hormel Foods does not offer sponsorship of job applicants for employment-based visas. 

Hours

This is a full-time, salaried position.  Due to travel and events attendance, some days may be long.  There may also be longer travel days driving the NUTmobile.

Location(s) 

• This position based out of our corporate headquarters in Austin, MN with the majority of the year on the road to various events and locations across the United States

Compensation/Benefits

• Competitive hourly pay of $865.38 paid on a weekly basis ($45,000 annually)
• Covered business-related expenses 
  • Paid hotel expenses
  • Daily meal expenses
• Paid time off (PTO) accrual
• Hands-on experience with a Fortune 500 company 
• Professional development opportunities and networking experiences 
• Potential consideration for future internships, co-ops, or full-time employment opportunities

• Other components of Hormel Foods' total compensation package include comprehensive medical, dental, and vision coverage, discretionary annual merit increases, bonuses and profit sharing, 401(k) with employer match, stock purchase plan, paid time off, free two-year community/technical college tuition for children of employees, and more. 

   

  At Hormel we invite difference and diversity in all aspects.  We offer a space of support, understanding, and community.  We are committed to the journey!  Learn more about our progress here: Inclusion and Belonging - About - Hormel Foods

   

  Hormel Foods provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.