tcbrands

AI Strategy Manager

14520 Delta On Suite 104, Huntington Beach, CA 92647

Full-time · $132k–$198k (as posted)

First seen by offpeak October 4, 2026

See your drive time Apply on tcbrands's site

TravisMathew is a premium apparel brand that exists because we seized an opportunity—and we’re inviting you to take yours. Back in 2007, we saw there weren’t many companies whose clothing bridged the gap between performance and lifestyle, so we created our own. Inspired by the sun, surf, and sand of Southern California, we became a leading innovator in lifestyle performance apparel by making clothes for real life—plus working with premium wholesalers, building a leading e-commerce business, and opening retail stores around the world. We invite you to join team TravisMathew.

AI Strategy Manager will lead the development of TravisMathew's AI strategy and roadmap, prioritizing high-value AI use cases and driving enablement, adoption, and select high-priority initiatives through to measurable value. Working across every function of the business, this person will turn AI from ad-hoc experimentation into a focused, value-generating capability, ensuring adoption is both ambitious and responsible. This person joins a new, fast-growing team at the heart of strategy, transformation, and innovation, with a direct line to ELT at a growing consumer brand. Reports to the Director, Business Strategy.

ROLES AND RESPONSIBILITIES

AI Strategy & Roadmap

Develop and own TravisMathew's AI strategy and multi-year roadmap, aligned to business priorities and goals
Identify and prioritize AI use cases across functions, developing business cases with clear value, cost, and ROI
Monitor emerging AI capabilities and market trends, translating them into practical opportunities and recommendations for leadership

Execution & Delivery

Lead select high-priority AI initiatives from concept to pilot to adoption, defining and tracking success metrics
Partner closely with Callaway's AI builder as TravisMathew's day-to-day counterpart, translating TM priorities into build requests, co-developing shared solutions, and bringing parent-company capabilities to the brand
Prototype lightweight solutions where speed matters, using GenAI tools, low-code platforms, and automations to prove value before committing build resources
Collaborate with business functions to embed AI into workflows and measure realized value

Enablement & Adoption

Build AI literacy across teams through training, playbooks, and communities of practice
Evaluate AI tooling and vendors, recommending platforms and partnerships that fit TravisMathew's needs
Drive change management so approved use cases are operationalized and deliver measurable impact

Responsible AI & Portfolio Visibility

Adapt our parent company's responsible-AI governance framework for TravisMathew, managing intake and ensuring initiatives adhere to policy and applicable regulation
Provide regular visibility to the Executive Team on the AI portfolio, risks, and value delivered

TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)

Strong working understanding of AI/ML and generative-AI capabilities, limitations, and risks
Structured problem-solving and business-case development, including value, cost, and ROI analysis
Familiarity with responsible-AI principles and evolving AI regulation
Understanding of data governance, privacy, and security principles
Vendor and platform evaluation and management
Portfolio management skills, including intake, prioritization, and tracking value delivered
Ability to translate technical concepts into clear business language for non-technical stakeholders
Strong cross-functional influence, communication, and change-management skills
Analytical rigor and sound judgment in ambiguous, fast-evolving situations
Hands-on ability to build lightweight AI prototypes or automations (GenAI platforms, low-code tools) a plus
Proficient in Microsoft applications (Excel, PowerPoint, Word)

EDUCATION AND EXPERIENCE

Bachelor's Degree in Business, Economics, Finance, or related field (MBA a plus); technical background in Computer Science, Data/Analytics, or Information Systems welcome but not required
5+ years in AI/ML strategy, technology strategy, management consulting, or a related field; consulting experience with AI or consumer-brand engagements strongly preferred
Track record of identifying, business-casing, and deploying AI or analytics use cases that deliver value
Experience partnering across business, technology, and legal functions, including with parent-company
Excellent communication skills, including experience presenting to and influencing senior executives
Consumer products, retail, or apparel industry experience a plus

PHYSICAL REQUIREMENTS / WORK ENVIRONMENT (if applicable)

Extensive use of office equipment to include computer, calculator, copier, fax, and other business-related machines and software.

DISCLAIMER

This job description indicates in general terms, the type and level of work performed as well as the typical responsibilities of employees in this classification and it may be changed by management at any time. Other duties may also apply. Nothing in this position description changes the at-will employment relationship existing between the Company and its employees. Distribution of this item outside of the Company without an authorized release is a violation of Company policy.

132,000.00 - 165,150.00 - 198,300.00 USD Annual

If your experience is close to what we're looking for, please consider applying! Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we're dedicated to adding new perspectives to the team and encourage everyone to apply.

TravisMathew is an Equal Employment Opportunity

More jobs within a 30-minute drive of Anaheim, CA