Social Media Audience Engagement Manager, LiveNOW from FOX

OVERVIEW OF THE COMPANY

JOB DESCRIPTION

LiveNOW from FOX is looking for an Audience Engagement Manager to help define how live, breaking news reaches and resonates with audiences across YouTube, TikTok, Instagram, Facebook, Threads, X—and whatever comes next.

As the Audience Engagement Manager, you will be at the center of our distribution strategy—focused on growing reach, deepening engagement, and unlocking new audiences through smart, platform-native storytelling. You’ll be a key partner to our editorial team—bringing news judgment, content presentation and platform expertise to how we show up on all social platforms.

Reporting to the VP of LiveNOW, you will serve as a motivating, credible partner who provides clear, actionable guidance grounded in data, and help the entire team elevate how we reach audiences. 

A SNAPSHOT OF YOUR RESPONSIBILITIES

Lead Multi-Platform Strategy

• Own and evolve LiveNOW’s presence across YouTube, TikTok, Instagram, Facebook, Threads, X, and emerging platforms

• Continuously evaluate where audiences are going—and ensure LiveNOW is showing up with purpose and impact

• Shape how LiveNOW shows up in vertical video ecosystems (TikTok, Reels, Shorts)

Win on YouTube

• Drive strategy across live streams, long-form video, and Shorts

• Guide content team on packaging, programming, and presentation—including titles, thumbnails, descriptions, and live decisions that drive reach and watch time

Bring Editorial Judgment to Social

• Act as a trusted editorial voice in how breaking news is presented across platforms

• Help team understand what works—and what doesn’t, balancing platform performance with journalistic integrity

• Provide clear guardrails on tone, framing, and platform-appropriate storytelling

Drive Live & Real-Time Execution

• Lead how we package and distribute live breaking news in the moment

• Partner closely with the team and editorial leaders to make fast, informed decisions during major news events

Build Workflows That Scale

• Establish efficient, repeatable workflows that make it easy for producers and hosts to execute strong social and YouTube content

• Create clarity—so teams know what to do, when to do it, and why it matters

Coach, Motivate & Empower the Team

• Serve as a trusted, motivating partner to hosts and producers—someone they rely on for smart, practical guidance

• Lead through influence by delivering crisp, actionable recommendations backed by performance data

• Equip the team with clear playbooks, best practices, and ongoing feedback that drive results

Turn Insights Into Action

• Analyze performance across platforms and translate data into clear, digestible takeaways

• Identify trends, test new ideas, and quickly scale what works across the team

• Keep the team engaged with updated performance data on progress to KPI goals

WHAT YOU WILL NEED

• Experience leading successful digital audience growth strategies, including social media and YouTube, with emphasis on news content (live is a plus!)

• Strong understanding of both editorial decision-making and platform performance

• Deep knowledge of YouTube (live + VOD + Shorts) and social platforms including TikTok, Instagram, Facebook, X, Threads

• Proven ability to create or guide compelling, platform-native content, especially in live and vertical formats

• Ability to build trust quickly and influence teams without direct authority

• Strong communicator who can deliver clear, concise, and data-backed guidance

• Experience building workflows, playbooks, or systems that scale across a team

• Data-driven mindset with sharp editorial instincts

• Curiosity for emerging platforms, news formats, and audience behaviors

Why LiveNOW from FOX

At LiveNOW, you’ll be part of a team redefining how news is delivered in the digital era. We bring audiences live, unfiltered news and events from around the country in real time—no scripts, no anchors, just the story as it unfolds. With millions of viewers tuning in across multiple platforms, this is your chance to help shape the future of live digital journalism.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

View more detail about FOX Benefits.