Technical Marketing Engineer – Industrial Robotics

Technical Marketing Engineer – Industrial Robotics 

Location Scottsdale, AZ, Allen, TX, San Jose, CA, Remote – U.S. 

Role Summary 

A unique opportunity to join a highly visible strategic marketing group whose mission is to be a segment expert, analyzing market environment for power and sense technologies in industrial and robotics applications, and translate that into new technologies, products, and systems – as onsemi is focused on being the world’s leader in providing robust, energy efficient sensing and power solutions world-wide.  

We are seeking a Technical Marketing Engineer (TME) to drive technical positioning, customer engagement, and go‑to‑market execution for our solutions in industrial robotics, humanoids, drones, white goods, and autonomous systems. 

This role sits at the intersection of engineering, product management, sales, and marketing, translating complex technical capabilities into compelling value propositions for OEMs, Tier‑1s, and system integrators building robots, AMRs, humanoids, industrial/commercial drones, white goods and autonomous machines. 

Key Responsibilities 

Technical Market Experience 

• Serve as the embedded technology subject‑matter expert for robotics and drone applications and subsystems, including:  

• Motor control (BLDC, PMSM, servo systems, FOC algorithms) 

• Power electronics (gate drivers/mosfets, signal conditioning, inverter control) 

• Embedded control (MCUs, MPUs, real‑time control) 

• Sensors (vision, LiDAR, ultrasonic) 

• Analyze market trends, architectures, and competitive solutions in industrial robotics and aerial systems. 

• Define application reference architectures for robotic arms, AMRs/AGVs, drones, white goods and power tools leveraging full portfolio of relevant onsemi solutions.  

Product Positioning & Messaging 

• Translate product features into clear customer value propositions (performance, efficiency, safety, cost, scalability). 

• Develop technical positioning, differentiation, and competitive battlecards. 

• Influence product roadmap by bringing customer and market requirements back to engineering and product management. 

Customer & Field Engagement 

• Support key customer engagements alongside sales and FAEs:  

• Technical presentations 

• Architecture reviews 

• Design‑in support and concept validation 

• Act as a technical bridge between customers and internal R&D teams. 

• Gather voice‑of‑customer feedback from robotics and drone OEMs. 

Go‑to‑Market Execution 

• Create high‑impact technical collateral, including:  

• Application notes 

• White papers 

• Reference designs 

• Evaluation guides 

• System block diagrams 

• Deliver technical training for internal sales teams and partners. 

• Support product launches with demos, webinars, and conference presentations. 

Ecosystem & Industry Engagement 

• Engage with industry ecosystems (familiarity with ROS/ROS2, PX4 AutoPilot, industrial fieldbuses, image and ultrasonic sensors, etc.). 

• Represent the company at industry events (embedded systems, robotics expos, drone conferences, technical forums). 

• Work with partners on joint solutions and ecosystem enablement. 

Qualifications 

• Bachelor of Science Electrical Engineering or equivalent 

• MBA or graduate degree in related area is a plus 

• Strong Technical foundation: 7+ years hands-on experience in the embedded systems – focused on systems design around motor control, analog systems, power electronics, sensors, MCUs/SoCs/GPUs 

• Application relevant experience: direct knowledge of applications and technologies specific to industrial robotics, AMRs/humanoids, drones, white goods, etc.  

• Technical communication skills: ability to interface with customers to gather information as well as offer technical guidance on designs leveraging onsemi technologies.  

• Ability to decipher circuit diagrams and semiconductor specs.    

• Excellent writing and presentation skills: Authored and published white papers, articles, references for both internal documents (ex. MRDs, PRDs) or external content (webinars).  

• Please expect travel to be approximately 25%.  Occasional travel to Europe, South America, Asia will be required.  Travel to other locations in the USA will also be required.