Director of Product, Rewards & Engagement

This role is responsible for building and maintaining our rewards and engagement features for our real-money gaming products (Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook). As Director of Product - Digital Rewards & Engagement, you will work with key stakeholders on Casino, Sportsbook, and Marketing to lead the vision, strategy, and execution of the online Rewards experience for our digital suite of real-money gaming products - leveraging the Caesars Rewards program to create differentiated loyalty and engagement features for our digital players. 

The salary range for this position is $175,000 - $190,000 USD, which is dependent on a several factors including relevant experience, geography, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses. This role includes paid Flexible Time Off and paid company holidays.

• Define and own the long-term vision and product roadmap for loyalty, rewards, and engagement across digital products.
• Develop innovative loyalty mechanics that utilize the existing Caesars Rewards program structure to maximize player engagement and lifetime value.
• Work with senior stakeholders to align the digital Caesars Rewards strategy with business and commercial goals, player segmentation strategies, and responsible gaming principles.
• Partner closely with engineering, promotions, CRM, marketing, compliance, and operations teams.
• Serve as the product authority on Caesars Rewards in the digital products.
• Own the full product lifecycle for Caesars Rewards in our real-money gaming suite of products - from concept and regulatory review through launch and continuous optimization.
• Optimize UX for earning, tracking, and redeeming rewards across casino and sportsbook journeys.
• Define and track KPIs including activation, engagement, retention, churn, MARPU, Player LTV, bonus cost efficiency, and Caesars Rewards redemption rates.
• Work with Casino, Sportsbook, and Marketing stakeholders to balance digital reinvestment through the Caesars Rewards program with profitability.
• Present performance insights and strategic recommendations to senior leadership.
• Lead integration efforts of third-party loyalty vendors, CRM platforms, payments, and any additional relevant providers.
• Collaborate with business stakeholders on product strategy and vision for third-party promotions and exclusive offers (ex. Shop takeovers, branded promotions, etc.)
• Ensure extensibility for new jurisdictions, brands, and regulatory requirements.

• 5+ Years Product Management Experience 
• Experience in regulated iGaming/Sports betting markets preferred
• Experience with omni-channel loyalty programs preferred
• Experience working with executive stakeholders preferred