Senior Analyst, Loyalty Marketing

About the Team

At Williams-Sonoma, Inc. our mission is to enhance people’s lives at home.  This mission inspires and drives us, informs our strategy, as well as makes us special. The Loyalty Team supports that mission by leading The Key Rewards, our cross-brand loyalty and credit card programs. Covering beloved brands (including Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Mark & Graham, and Rejuvenation) our innovative team powers strategy, marketing, analytics, and operations to build loyalty across every customer touchpoint.  

About the Role

The Senior Analyst, Loyalty Marketing will play a critical role in developing, executing, and optimizing initiatives that drive customer loyalty and elevate the customer experience across the Williams-Sonoma, Inc. family of brands.

This role will support the planning and execution of performance marketing strategies for The Key Rewards, WSI’s loyalty and credit card program, with the goal of driving member engagement, card acquisition, customer spend, and cross-brand shopping behavior across stores and eCommerce. The Senior Analyst will work closely with internal cross-functional teams, brand partners, Capital One, and other third parties to develop marketing campaigns and customer journeys that support Loyalty KPIs.

A successful candidate will have strong marketing, analytical, project management, and communication skills, with the ability to manage multiple priorities, translate data into actionable insights, and build strong relationships across teams. This is an exciting and evolving role with visibility across many areas of the organization.

Responsibilities

• Own and manage loyalty marketing campaigns across email, digital, print, stores, site placements, and other channels, including campaign briefs, timelines, approvals, execution, and post-campaign analysis.  

• Maintain and evolve the loyalty marketing calendar, partnering with brand teams to bring cross-brand and loyalty messages to life.  

• Partner with internal stakeholders, Capital One, and third-party vendors to develop online and offline campaigns that support program objectives. 

• Use web, email, and customer analytics to improve campaign performance and customer experience.  

• Collaborate with internal and external partners to define target audiences, refresh creative, optimize placements, and improve campaign effectiveness.  

• Support personalization strategy by helping deliver relevant loyalty and credit card messages across the right channels and moments in the customer journey.  

• Develop and manage project plans, including timelines, milestones, issue tracking, and cross-functional follow-ups.  

• Track competitive, consumer, and loyalty marketing trends to inform roadmap opportunities and new test ideas.  

• Support marketing budget management, including invoicing, accruals, forecasts, and vendor coordination.  

• Contribute to ad hoc marketing, analytics, and strategic projects that support Loyalty team priorities. 

Criteria

• Minimum of 2-4 years in performance marketing; retail or loyalty experience preferred. 

• Strong critical thinking skills, with the ability to translate data and trends into actionable recommendations.  

• Excellent written and verbal communication skills, with the ability to tailor messages for different audiences. 

• Strong analytical skills and high attention to detail.  

• Strong organization and project management skills, with the ability to manage multiple campaigns, timelines, stakeholders, and vendors at once.  

• Ability to prioritize work in a fast-paced, deadline-driven environment.  

• Comfortable working cross-functionally and building relationships with internal and external partners.  

• Bachelor’s degree in business, marketing, analytics, or a related field.  

• Strong proficiency in Excel and PowerPoint.  

• Familiarity with data Visualization tools (i.e., Domo, Tableau, Adobe Analytics).  

• Budgeting, invoicing, or vendor management experience preferred. 

Our Culture & Values 

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing. 

People First 

Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

 

Benefits

• A generous discount on all WSI brands

• A 401(k) plan and other investment opportunities

• Paid vacations, holidays, and time off to volunteer

• Health benefits, dental and vision insurance, including same-sex domestic partner benefits

• Tax-free commuter benefits

• A wellness program that supports your physical, financial and emotional health

Continued Learning

• In-person and online learning opportunities through WSI University

• Cross-brand and cross-function career opportunities 

• Resources for self-development

• Advisor (Mentor) program

• Career development workshops, learning programs, and speaker series               

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $78,000- $92,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

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