Sr. Manager, Brand Marketing - Global

About the Team

The Global Marketing team drives revenue and brand performance across WSI's global brands through integrated marketing initiatives that increase awareness, engagement, and business results. Spanning social media, influencer marketing, PR, brand activations, and marketing operations, the team collaborates closely with brand, creative, e-commerce, merchandising, PR, and international teams to deliver cohesive, customer-focused campaigns.

About the Role

The Global Senior Marketing Manager leads the planning and execution of integrated marketing initiatives across international markets, with responsibility spanning cross-brand marketing, influencer marketing, paid social, PR, trade marketing, partnerships, and marketing operations.

This role combines strategic leadership with hands-on execution, translating global and market priorities into clear marketing plans, targets, campaigns, and reporting. The Senior Manager works closely with leadership, e-commerce, creative, CRM, legal, finance, PR, and in-market teams to deliver cohesive marketing programs across Canada, Australia, and the UK.

The ideal candidate is a highly organized, commercially minded, and collaborative marketer who can manage multiple markets and workstreams, build strong cross-functional relationships, use performance insights to inform decisions, and confidently lead projects from strategy through execution.

Responsibilities

• Lead cross-brand promotional and seasonal marketing strategy across international markets and brands, managing plans through cross-brand trackers, e-commerce meetings, business reviews, and other cross-functional forums.

• Partner with leadership to establish annual, quarterly, and monthly marketing, influencer, and social goals across key international markets; track performance and present marketing updates, results, and priorities in regular business reviews.

• Lead integrated market marketing initiatives across Canada, Australia, and the UK, partnering with e-commerce, creative, CRM, PR, legal, and in-market teams to deliver locally relevant campaigns and support strategic market priorities.

• Lead influencer marketing initiatives, including sourcing and managing high-profile partnerships, seasonal and niche influencer programs, and serving as a point of escalation for influencer communications and partnership needs.

• Oversee organic social strategy and execution across international markets, managing cross-brand briefs, identifying local content opportunities, partnering with creative and in-market teams, and providing social media best practices and platform guidance.

• Manage paid social campaign development across relevant markets, briefing creative teams and coordinating content, messaging, links, and campaign requirements with CRM and other partners for traffic and awareness initiatives.

• Lead international sweepstakes, trade marketing, and partner-marketing initiatives from conception through execution, collaborating with legal, e-commerce, CRM/EDM, creative, and external partners to maximize brand exposure and customer engagement.

• Manage key PR and brand activation workstreams, including in-store events, partnership and media outreach, PR requests, and escalation of customer or collaboration inquiries to the appropriate teams.

• Lead global marketing financial planning and oversight, including budget management, forecasting, accrual planning, and reconciliation; partner with Finance and the wider team to ensure accurate financial management and alignment of investment to marketing priorities.

• Analyze and communicate marketing, social, and influencer performance through regular reporting and roadmaps; contribute data and insights to quarterly reporting and use results to inform future campaigns, content, and marketing priorities.

Criteria

• Broad experience across integrated marketing, with strong working knowledge of Ecom, social media, influencer marketing, brand marketing, paid media, partnerships, PR, or related disciplines.

• Demonstrated ability to translate business and market priorities into actionable marketing strategies, goals, campaigns, and measurement plans.

• Strong project and program management skills, with the ability to lead multiple initiatives across different brands, markets, functions, and timelines.

• Experience developing and managing influencer or external brand partnerships, including the confidence to manage senior or high-profile partners and resolve escalated issues professionally.

• Strong understanding of organic and paid social media, including content briefing, platform best practices, campaign execution, and performance analysis.

• Strong analytical and commercial skills, with experience setting targets, interpreting marketing performance, developing reporting, and translating results into clear recommendations.

• Experience managing marketing budgets and operational processes, including forecasting and financial reconciliation.

• Excellent written, verbal, and presentation skills, with the ability to communicate marketing plans, performance, priorities, and recommendations clearly to leadership and cross-functional stakeholders.

• Strong relationship-building and collaboration skills, with the ability to work effectively across e-commerce, creative, CRM, finance, legal, PR, and international teams as well as external agencies and partners.

• Proactive, flexible, and solutions-oriented, with strong ownership, sound judgment, attention to detail, and the ability to operate effectively in a fast-paced, multi-market environment.

• This role requires being onsite in SF office Monday through Thursday, with Friday optional in the office.

Our Culture & Values

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.

People First

Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

Benefits

A generous discount on all WSI brands

A 401(k) plan and other investment opportunities

Paid vacations, holidays, and time off to volunteer

Health benefits, dental and vision insurance, including same-sex domestic partner benefits

Tax-free commuter benefits

A wellness program that supports your physical, financial and emotional health

Continued Learning

In-person and online learning opportunities through WSI University

Cross-brand and cross-function career opportunities

Resources for self-development

Advisor (Mentor) program

Career development workshops, learning programs, and speaker series

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $112,000-$135,000 Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

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