Associate Director, Marketing, Migraine Training & Education

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Company:

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

 Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.

Job Description:

Summary

The Associate Director, Dysport Migraine HCP Training & Education is a new, key strategic role in the Neuroscience Business Unit, US. This is a unique opportunity to shape the future of Dysport in a new therapeutic area and make a meaningful impact for patients living with migraine. You will be part of a passionate, collaborative team committed to innovation and excellence in Neuroscience. 
The Associate Director, Dysport Migraine HCP Training & Education will lead all training & education work for the potential migraine indication expansion for Dysport. The position will report to the Director, Neuroscience Marketing, Migraine.

We are seeking a candidate with a strong background in the US launch of migraine therapeutics, and preferably with neurotoxin experience in the space. The ability to drive for success through a cross-functional approach to launch, and the ability to succeed in a fast-paced environment are essential.
The role will be responsible for developing, managing, and ultimately executing all HCP training & education elements of the launch This includes all facets of launch readiness planning, including but not limited to: strategy & planning of the education programs, content development, KOL engagement, program execution & delivery, and performance measurement & optimization.
The successful candidate will be responsible for collaborating with cross-functional partners including the Global Launch Team, Data & Analytics, Insights, Sales, Medical Affairs, Regulatory and Legal.  Additionally, the role will lead the relationships with external partners.

Leadership skills and proven track record of building and executing strategic plans in collaboration with multiple cross-functional partners will be critical in this role. 

Main Responsibilities & Technical Competencies

This role is critical to shaping the brand’s entry into the migraine space and will key in the development and execution of a comprehensive patient marketing strategy that positions Dysport for success in a competitive and evolving market.

• Cross-Functional Collaboration: Work closely with medical, regulatory, operations, advocacy, value & access, sales, insights and Global teams to ensure all activities are compliant and aligned with company standards and regulations.

• Program Design & Execution: Own the end-to-end process for HCP training & education, including:

  • attendee registration (in partnership with field),

  • didactic content

  • hands-on/procedural elements, including selection and mix of injection training approaches

  • training and management of instructors

  • oversight of program logistics

• Sales Alignment & Partnership: Work closely with field team/leadership to ensure programs are effectively matched with appropriate audiences and well-supported by field.

• Relationship Building: Build and maintain strong relationships with healthcare professionals, and key opinion leaders to enhance the reach and impact of HCP training & education

• Market Analysis: Monitor and understand market trends, attendee/customer feedback, and the competitive landscape to continuously refine and improve training & education programs.

• Budget Management: Manage the training & education budget, ensuring effective allocation of resources to maximize the impact of programs.

• Performance Metrics: Establishment of KPIs and tracking mechanisms to measure effectiveness of programs

Behavioral Competencies Required

Drive Vision and Strategy

Paints a compelling picture of the vision (future status quo) and strategy that motivates others to action

This role is responsible for shaping the launch strategy for Dysport in a new therapeutic area, requiring strategic foresight and the ability to inspire alignment across stakeholders.

Customer (& Patient) Focus

• Displays and echoes the "patients' voice" through all touchpoints
• Understands and integrates the patient ecosystem view
• Integrates the patient voice into everything we do
• Ensures we set and shape our "sight" on what matters for patients and society

The role involves developing patient marketing strategies and ensuring the brand resonates with patient needs and experiences.

Collaborates

• Collaborates and communicates without boundaries, continuously removes organizational barriers
• Focuses on continuous improvement; integrates and leverages key learnings, showcases resourcefulness, learning/experimenting at scale, demonstrates strong entrepreneurial behaviors and mindset

The role requires extensive cross-functional collaboration across internal teams and external agencies to ensure launch success.

Excellence in Execution

• Approaches priority setting and setting the stage through the lens of execution
• Establishes clarity about the goals, accountabilities, timelines, and next steps; can identify/spot opportunities for real impact on patient and society
• Able to be focused and performance-driven with clear KPIs
• Plans and aligns effectively (steps, resources, timelines etc.)
• Displays a commitment to best practice sharing and setting
• Promotes single point of accountabilities

The role demands strong executional capabilities to manage launch readiness, campaign development, and performance tracking.

Influences
Listens and observes actively (paraphrases, summarizes, uses body language) and reflects on what was said, builds on what others are saying
• Gets insights on objectives of other stakeholders and is able to identify common interests
• Actively seeks "win-win" partnerships/solutions
• Able to embark internal and/or external stakeholders without hierarchical relationships

The role requires influencing diverse stakeholders across a matrixed organization and external partners to align on strategy and execution.

HOW - Knowledge & Experience

• Minimum 10 years of relevant experience, with at least 5 years of pharmaceutical/biotech marketing experience.

• Experience within Neuroscience is required; Neurotoxins & Migraine experience is strongly preferred

• Commercial field experience a plus

• Successful launch planning and execution experience

• Extensive experience with HCP training & education in the neurotoxin space, including design and execution of programs, preferably in migraine

• Successfully history of managing relationships with external vendors and significant budgets for content creation and program execution

• Proven cross-functional leadership skills to lead across a complex matrixed organization

• Strong communication and interpersonal skills, along with the ability to influence others

• Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously

• Track record of successful projects delivery and positive performance results.

• Strong scientific/medical aptitude and experience

• Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.

• Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.

• Excellent written and verbal skills and strong interpersonal communication skills

• Willingness/ability to travel domestically. International travel may be occasionally required

Compensation

The annual base salary range for this position is $165,000 - $236,000.

This job is eligible to participate in our short-term incentives program.

At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.

The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.