Senior Endorser Manager, Asia

About Monster Energy:

Forget about blending in. That’s not our style. We're the risk-takers, the trailblazers, the game-changers. We’re not perfect, and we don’t pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.  

A day in the life:

As Senior Endorser Manager, you will lead the development and execution of a regional influencer and ambassador strategy—spanning lifestyle creators, streamers, and talent across sports, gaming, and music—to drive brand objectives while reflecting local market insights. You will establish and oversee a centralized influencer and ambassador management framework, encompassing talent vetting, contracting, performance measurement, and compliance. In addition, you will design scalable playbooks and training programs to enable local teams to activate influencers in a consistent, effective, and sustainable way across markets.

The impact you’ll make:

• Develop Regional Influencer & Ambassador Strategy - Build and implement a comprehensive regional strategy for influencers (including lifestyle and streamers) and ambassadors (including sports, gaming, and music) that aligns with brand objectives and local market nuances. Ensure the strategy drives brand awareness, engagement, and loyalty.
• Establish Centralized Management System - Design and implement a centralized system for influencer and ambassador management, including vetting, contracting, performance tracking, and compliance. This system will streamline processes, ensure consistency, and mitigate risks across all markets.
• Create Playbooks & Training Programs - Develop standardized playbooks and training materials for local market teams to activate influencers and ambassadors effectively. Provide guidance on best practices, compliance, and performance measurement to ensure consistent execution.
• Performance Analysis & Optimization - Monitor and analyze influencer and ambassador performance metrics across campaigns. Use insights to optimize strategies, improve Return on Investment (ROI), and inform future activations.
• Cross-Functional Collaboration & Governance - Partner with brand, legal, and local market teams to ensure alignment, compliance, and governance of influencer and ambassador programs. Act as the regional subject matter expert for influencer marketing.

Who you are:

• Prefer a Bachelor's Degree in the field of -- Marketing, Business Administration, Public Relations, or relevant field.
• Additional Experience Desired: More than 7 years of experience in influencer, endorsement management or Public Relations.
• Additional Experience Desired: Between 1-3 years of experience in managing endorsement contracts.
• Computer Skills Desired: Proficient with Microsoft Office -- Excel, PowerPoint.

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