Sr Product Marketing Manager

Work Schedule

Environmental Conditions

Job Description

The Semiconductor Business Unit within Thermo Fisher Scientific Materials and Structural Analysis (MSD) provides workflow solutions for yield improvement and failure analysis of semiconductor devices. The core of our offerings are solutions for sample preparation, 3D imaging, metrology and electrical failure analysis deployed into semiconductor labs and fabs. These workflows combine a variety of localization, preparation and imaging technologies with growing levels of automation.

The Position

The Sr. Product Marketing Manager is responsible for business ownership of products serving global semiconductor market.

Critical Responsibilities:

• New product introduction: Define requirements for new product development and introduction. Focus on developing customer value driven solutions through close relationship with customers, sales and account teams, operations, service, ...

• Product Market Development: Using customer and market segmentation value models, develop growth strategies for existing and future products.

• Strategy Planning: Analyze the market and develop go-to-market models and new market strategies to grow the business worldwide.

• Competitive Analysis: work with competitive intelligence team to develop and implement specific countermeasures tailored to the needs of the individual business segments.

• Customer Engagements: Working in close collaboration with customers, engage with Key Opinion Leaders, build Voice Of Customers plans and coalesce the voice of customer into inputs for product marketing teams.

• Leading without authority: drives successful project execution through indirect resource ownership, working with multiple teams and departments to meet common goals.

• Business Succes: Delivering exceptional results through differentiated customer driven solutions focusing on maximizing Return of Investment

• Value-driven product positioning: Work with commercial team to develop clear product value propositions driven by data collection and use-case modelling against customers KPIs

Other responsibilities:

• Building a business cases for Annual Operation Plan with motivation to growth business
• Feed R&D team, Product portfolio group and Product Marketing group with information and customer feedback and provide linkage to customer facing teams to drive development of differentiated solution
• Recommend and advise on technical direction for potential applications or use of products consistent with customer requirements and feasibility.
• Work on collaboration projects with external partners
• Translate customer needs into workable solutions and technical specifications
• Deliver cutting edge, specific marketing and sales collateral in collaboration with Applications development group for incorporation into marketing, sales training and sales material.
• Follow the effective documents IMS, EMS and managing documentations

The Requirements

• University degree in a scientific field is required. Preference for the combination of an MBA and advanced scientific degree in materials science or related fields.
• Minimum of 8+ years marketing or sales management experience in a tech environment related to semiconductor failure analysis or other markets.
• Proven knowledge of analytical instrumentation, high volume manufacturing of capital equipment and related commercial application techniques.
• Proven record how to influence organization without direct authority.
• Preference for good contact with customers in markets specific to commercial, industrial or academia.
• Shown experience in developing business cases and successfully handling business goals.
• Willing and able to travel internationally

The Competencies

Functional

• Flexibility
• Customer Focus
• Technical/Functional Expertise
• Planning and Organizing

Business

• Influencing
• Gets Results
• Develop Capabilities

Leadership

• Collaboration and Teamwork
• Relationship and Network Building