Director, Commercial Banking and Wealth Management Marketing

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you'll be doing

The US Marketing team brings CIBC’s brand to life in the market through integrated, insight-driven marketing strategies that support business growth and strengthen client relationships. As Director, Commercial Banking and Private Wealth Marketing, you'll develop and lead a strategic marketing roadmap for CIBC’s US Commercial Banking and Private Wealth businesses, with a primary focus on advancing Commercial Banking growth priorities. You’ll create integrated campaigns and go-to-market strategies that support client acquisition, deepen existing relationships, and strengthen CIBC’s position across key segments, industries, and geographies. In this role, you’ll partner closely with executive leaders, group heads, sales teams, and cross-functional partners to align marketing plans with business objectives and revenue goals. You’ll also identify opportunities to connect Commercial Banking and Private Wealth offerings, particularly for business owners, executives, founders, and clients experiencing major wealth events. Your knowledge of the US marketplace will be essential as you shape differentiated strategies that resonate with clients and drive measurable outcomes.

How you'll succeed

• Strategic leadership - Develop and execute integrated marketing strategies aligned to business objectives across Commercial Banking and Private Wealth, with a primary emphasis on Commercial Banking growth. Serve as a senior marketing advisor to executive leaders and group heads, leading positioning and go-to-market efforts across priority client segments and growth opportunities.
• Client acquisition and revenue growth - Design and oversee awareness, acquisition, and engagement campaigns that generate qualified opportunities for relationship managers and sales teams. Build targeted programs that increase penetration across Commercial and Industrial Banking, Commercial Real Estate, Treasury and Payment Solutions, Specialized Industries, and priority Private Wealth segments.
• Relationship deepening and client engagement - Lead thought leadership, content, events, and executive engagement strategies that strengthen brand awareness and reinforce CIBC’s trusted advisor position. Create personalized marketing programs and lifecycle-based communications that deepen client loyalty, improve the client experience, and support relationship expansion.
• Cross-business collaboration - Partner with group heads and internal stakeholders to tailor value propositions, communications, and campaigns to specific industries, client needs, and growth priorities. Identify opportunities to strengthen connectivity between Commercial Banking and Private Wealth, including support for liquidity events, succession planning, retirement transitions, and intergenerational wealth transfer.
• Marketing operations and performance measurement - Establish data-driven marketing frameworks and key performance indicators tied to awareness, acquisition, engagement, pipeline contribution, referral activity, and client growth outcomes. Use customer relationship management tools, digital analytics, client insights, and marketing automation platforms to optimize performance, while managing budgets, agency relationships, and resource allocation effectively.

Who you are

• You can demonstrate deep marketing leadership experience. You bring 15+ years of experience in financial services marketing, including significant experience in Commercial Banking. Experience supporting Private Wealth or affluent client segments is an asset.
• You know the US market. You have experience developing and executing brand and marketing strategies in the US marketplace. You understand the needs of commercial and wealth clients, as well as the dynamics of complex, relationship-based sales environments.
• You are a caring and accountable leader. You have experience developing and implementing strategic team goals. You have experience coaching employees and inspiring successful team performance.
• You're passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You connect with others through respect and authenticity.
• You act like an owner. You thrive when you're empowered to take initiative, go above and beyond, and deliver results.
• Values matter to you. You bring your real self to work, and you live our values - trust, teamwork, and accountability.
  

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What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

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