Marketing Manager, EDB Client Engagement

Job Description

What is the Opportunity?

We're on the hunt for a dynamic and experienced Marketing Manager

We're looking for a results-driven marketer to lead the charge of delivering flawless execution across Everyday Banking client engagement. You'll be at the forefront of creating hyper-personalized, one-to-one marketing experiences that connect with millions of clients across Canada. This is where data meets creativity, where insights turn into action, and where your ideas shape campaigns that truly resonate.

The ideal candidate thrives in a fast-paced environment, brings bold ideas to life, and navigates complexity with ease to deliver breakthrough results in personalized client engagement.

*Please note this is a one-year fixed term contract position.

What will you do?

• Execute targeted marketing campaigns that leverage data and consumer insights to drive measurable impact across retention and engagement.
• Partner with cross-functional partners and technical teams to architect innovative marketing experiences that blend precision targeting with compelling storytelling.
• Lead day-to-day execution of sophisticated campaigns across owned digital and physical channels, creating seamless client journeys that drive action.
• Contribute to insight-driven briefs and strategic frameworks, helping to lead best-in-class campaign execution.
• Support ongoing budget management, campaign performance reporting, and optimization recommendations.
• Build strong working relationships across an extensive network of internal partners, managing stakeholder projects with confidence and excellence.
• Ensure executional excellence—campaigns are on time and aligned with business, legal, and compliance teams.

What do you need to succeed?

• University degree in Marketing or Communications.
• 5+ years of experience, with a strong degree of expertise in engagement and targeted strategies.
• Experience in a cross-functional environment with a proven ability to navigate complexity.
• Demonstrated capability to turn data insights into marketing strategies.
• Strong project management and organizational skills with ability to multi-task in a deadline-driven environment.
• Experience in creative development and campaign execution.
• Ability to think strategically and execute with excellence—an enthusiastic, well-organized self-starter who adapts to change.

Nice-to-have:

• Financial Services experience.
• Visionary self-starter with a desire to experiment with emerging client experience trends.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Leaders who support your development through coaching and managing opportunities.
• Ability to make a difference and lasting impact.
• Work in a dynamic, collaborative, progressive, and high-performing team.
• A world-class training program in financial services.
• Opportunities to do challenging work.

Job Skills

Additional Job Details

Address:

City:

Country:

Work hours/week:

Employment Type:

Platform:

Job Type:

Pay Type:

Posted Date:

Application Deadline:

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

Join our Talent Community

Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.