Analyst, Media Effectiveness

Job Description:

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Analyst, Media Effectiveness supports the measurement and evaluation of media performance, helping deliver actionable insights and support data-driven decision-making across client campaigns. Working closely with analytics, media, and client teams, you will contribute to reporting, dashboard development, and performance analysis while building expertise in media measurement and marketing analytics.

Reporting & Analytics

• Support campaign measurement and performance reporting across media platforms, including Google Ads, Meta, GA4, and others. Work alongside senior team members to track and interpret campaign performance.
• Assist with reporting infrastructure by learning how performance data is tracked, organized, and maintained. Collaborate with team members and internal stakeholders to understand client reporting needs.
• Contribute to data-driven reporting and insights by supporting the analysis and presentation of campaign performance. Learn to communicate findings clearly to internal and client teams with guidance from senior colleagues.
• Participate in media testing initiatives by supporting test analysis and learning how campaign effectiveness is measured. Help collect data, organize findings, and support statistical interpretation under supervision.
• Develop an understanding of analytical approaches used to assess campaign performance, including foundational statistical methods. Support senior analysts in evaluating media impact through hands-on learning and mentorship.
  

Dashboard Building & Data Management

• Help maintain and improve client dashboards across visualization platforms such as Looker Studio, Tableau, and Power BI. Support dashboard updates and optimization efforts under guidance.
• Work with data engineering teams to understand how advertising data is extracted, transformed, and organized. Learn to write basic SQL queries for data extraction and validation. Support the creation and maintenance of data connections to media platforms.
• Monitor data quality by identifying discrepancies and supporting the resolution of data issues. Assist in automating routine reporting processes where applicable.

Stakeholder Collaboration

• Support team projects and collaborate with agency and client teams on reporting and analytics initiatives.
• Participate in the preparation of client meetings and help present reporting updates and performance summaries to stakeholders. Learn to translate data and findings into clear, business-friendly language with support from senior team members.
• Communicate findings clearly to internal and client stakeholders while developing presentation and storytelling skills through mentorship and feedback.

Qualifications

• Bachelor's degree in Statistics, Economics, Data Science, Business, Marketing, or a related field, or equivalent practical experience. Recent graduates are encouraged to apply. Master's or PhD degrees in related disciplines with transferable skills are considered an asset.
• Up to 2 years of experience in analytics, data management, research, or related fields. Prior advertising or marketing experience is not required. We will provide training on media platforms and measurement fundamentals.
• Foundational SQL skills, including the ability to write basic queries for data extraction, filtering, and validation. You do not need to be an expert; we will support your development as you grow in the role.
• Comfortable working with data and using quantitative insights to support decision-making. Willing to work with spreadsheets, dashboards, and reports while developing analytical skills and business acumen.
• Experience using Excel, Google Sheets, data visualization tools, or similar technologies. Expertise is not required; we will support growth across multiple tools and platforms.
• Effective written and verbal communication skills, including the ability to explain findings, ask thoughtful questions, and collaborate with team members and stakeholders.
• Demonstrated curiosity and willingness to learn. Interested in data, analytics, and understanding how advertising and media measurement work. Excited to grow both technically and professionally.

Nice-to-Have

• Experience with Python or R. Helpful for automating analysis and learning statistical methods, but not required. We will support your development in these areas.
• Exposure to advertising or media platforms such as Google Ads, Meta, GA4, or similar tools. If you have not worked with these platforms before, we will provide training.
• Exposure to statistical concepts such as hypothesis testing, regression analysis, time series analysis, experimental design, or related methodologies. Academic coursework or practical application is considered an asset.
• Familiarity with experimentation, testing methodologies, or measurement frameworks. Valuable context for our testing work but can be learned on the job.
• Interest in data visualization and dashboard design, including an understanding of how to present information in a clear and actionable way.

Additional information

Vacancy: Is this posting for the purposes of filling an existing vacancy [Y/N]

The salary range for this position is $60k-$65k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.

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