Marketing Manager

Job Title

Job Description Summary

Job Description

Responsibilities:

Team Leadership & Development

• Lead and manage a team of approximately 5–8 Marketing Specialists and Senior Marketing Specialists, providing day-to-day leadership, coaching, mentorship, and performance management.
• Establish clear expectations and accountability while creating an environment that supports collaboration, professional growth, and high performance.
• Understand the individual strengths, development opportunities, and career goals of team members and provide meaningful coaching and stretch opportunities.
• Conduct regular one-on-ones, provide ongoing feedback, support performance reviews, and address performance or behavioral concerns when necessary.
• Support onboarding and training of new team members and reinforce Property Marketing COE processes, tools, standards, and best practices.
• Identify opportunities to strengthen the team's marketing expertise, strategic thinking, project management, client service, and communication skills.
• Foster a collaborative team culture that encourages knowledge sharing, problem solving, and partnership across markets and disciplines.

Marketing Strategy & Client Service

• Serve as a senior marketing resource and strategic advisor to Marketing Specialists, Brokerage Teams, and key stakeholders.
• Guide the development of property marketing strategies that align with client objectives, target audiences, positioning, and overall business goals.
• Help team members translate complex property information, market dynamics, and brokerage objectives into clear and compelling marketing strategies and campaigns.
• Provide strategic oversight for high-profile, complex, or sensitive assignments and step in to support client and brokerage conversations when appropriate.
• Build and maintain strong relationships with Brokerage Teams and key stakeholders, proactively identifying opportunities to improve service and strengthen partnerships.
• Coach team members on effectively managing broker and client expectations, navigating difficult conversations, and providing thoughtful marketing recommendations rather than simply executing requests.
• Ensure marketing recommendations and deliverables consistently reflect a high standard of quality and reinforce Cushman & Wakefield's brand and market position.

Operations & Workflow Management

• Partner with National Property Marketing COE leadership to develop, implement, and continuously improve best practices that support operational excellence and a scalable, effective marketing model.
• Oversee team workload and resource allocation, balancing priorities and assignments based on project complexity, deadlines, capacity, and individual team member strengths.
• Monitor project activity, deadlines, and workload to proactively identify capacity challenges, project risks, or service issues.
• Ensure team members consistently follow established workflows, project management practices, service-level expectations, and Property Marketing COE processes.
• Use project management tools, reporting, and team data to understand workload, productivity, resource needs, and opportunities for improvement.
• Maintain clear communication with leadership regarding team capacity, performance, emerging challenges, and resource needs.
• Identify recurring workflow or service challenges and develop solutions that improve efficiency, consistency, and the overall experience for Brokerage Teams and clients.
• Support the rollout and adoption of new processes, tools, technologies, and marketing capabilities across the team.

Cross-Functional Collaboration

• Partner closely with Graphic Design, Content, Web/Video, Digital Marketing, and other internal teams to deliver integrated property marketing solutions.
• Ensure Marketing Specialists effectively scope projects, communicate objectives, provide clear direction to creative partners, and manage projects through completion.
• Help resolve workflow, communication, or project challenges between Marketing and cross-functional teams.
• Develop strong relationships with colleagues in similar roles to encourage collaboration, consistency, and sharing of best practices at a national level.
• Participate in broader Property Marketing COE initiatives, training, process development, and strategic programs as needed.
• Stay current on commercial real estate marketing trends, emerging technologies, digital marketing capabilities, and industry best practices and share relevant knowledge with the team.

Qualifications:

• Bachelor's degree and 5-8 years of senior-level marketing experience
• Previous experience managing, mentoring, or leading marketing professionals strongly preferred.
• Commercial Real Estate marketing experience strongly preferred.
• Experience working in a fast-paced, client-facing, professional services, agency, or sales-driven environment preferred.
• Strong understanding of integrated marketing strategy, including branding, print and digital marketing, email marketing, websites, presentations, advertising, and other property marketing channels.
• Strong people leadership skills with demonstrated ability to coach, develop, motivate, and hold team members accountable.
• Ability to effectively manage both high-performing employees and employees who require additional coaching, direction, or performance management.
• Strong business acumen and ability to understand brokerage and client objectives and translate them into effective marketing strategies.
• Excellent project management, organizational, and prioritization skills with the ability to oversee multiple projects, priorities, and team workloads simultaneously.
• Strong interpersonal and communication skills with the confidence to work directly with senior brokerage professionals, clients, leadership, and cross-functional partners.
• Ability to navigate challenging conversations, manage expectations, solve problems, and provide clear recommendations.
• Experience with project management platforms and marketing technology strongly preferred.
• Ability to interpret workload, project, and performance data and use insights to make informed management and resource decisions.
• Strong attention to detail while maintaining the ability to think strategically and understand the broader business objective.
• Self-motivated and proactive, with the ability to take initiative, make sound decisions, and operate effectively in a collaborative team environment.
• Demonstrated commitment to operational excellence, continuous improvement, and developing high-performing teams.

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email Accommodations@cushwake.com. Please refer to the job title and job location when you contact us.