Marketing Manager, Velys Spine Robotics- Downstream

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

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Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.
Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery.
Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

Summary

The Downstream Marketing Manager, VELYS Spine Active Robotics and Navigation will support growth of the VELYS Spine platform by translating surgeon, customer, sales, and market insights into effective downstream marketing programs. This role will lead defined commercial workstreams for North America, including launch execution, demand generation, field enablement, customer engagement, and go-to-market messaging, while collaborating with global and regional partners to support consistent execution.

• Execute North America commercialization plans that support adoption, utilization, and revenue objectives.
• Lead defined launch, demand-generation, and field-enablement workstreams for VELYS Spine Active Robotics and Navigation.
• Gather surgeon, customer, sales, and market insights to inform positioning, messaging, and commercial priorities.
• Partner across Sales, Education, Supply Chain, Finance, Quality, Regulatory, Clinical, Medical Affairs, and R&D to deliver assigned commercial objectives.
• Monitor performance and recommend actions to strengthen execution and support portfolio growth.

DePuy Synthes is recruiting for a Downstream Marketing Manager, VELYS Spine Active Robotics and Navigation, located in Raynham, MA. This position will require approximately 30–40% travel.

The Downstream Marketing Manager, VELYS Spine Active Robotics and Navigation will execute downstream marketing strategy for North America while providing North America insights to global partners. This individual will develop commercialization plans, lead assigned launch workstreams, generate demand, and equip sales teams to drive adoption and utilization. The manager will support pricing, contracting, forecasting, and supply planning in partnership with the appropriate functional owners. The manager will collaborate closely with surgeons, customers, sales consultants, and regional marketing teams to gather insights, strengthen product positioning, and deliver customer-facing programs, demonstrations, education, events, and communications.

The Downstream Marketing Manager, VELYS Spine Active Robotics and Navigation will report to the Director, Global VELYS Spine Downstream Marketing.

Responsibilities Include

• Build strong relationships with surgeons and key opinion leaders through advisory boards, Voice of Customer programs, labs, customer visits, and society meetings.

• Execute North America commercialization plans aligned with global strategy to support revenue growth, adoption, and utilization goals.
• Lead assigned launch planning and execution workstreams, including launch readiness, customer evaluations, product demonstrations, training, and post-launch performance management.

• Collaborate with Education, Supply Chain, Finance, Quality, Regulatory, Clinical, Medical Affairs, and R&D to remove barriers and deliver commercial objectives.

• Translate customer, clinical, sales, and market insights into clear product positioning, messaging, commercial priorities, and portfolio recommendations for consideration by portfolio and business leaders.
• Contribute to annual business planning and manage assigned marketing inputs, while supporting pricing, contracting, forecasting, inventory, and supply coordination in partnership with functional owners.

• Create and deliver sales tools, marketing collateral, education programs, CRM campaigns, event plans, and field communications.

• Partner with global and regional Sales and Marketing teams to support alignment and consistent execution across teams and strengthen field readiness.

• Monitor market performance, competitive activity, customer feedback, and sales force needs, and recommend actions to accelerate growth.
• Represent VELYS Spine marketing at surgeon events, cadaver labs, customer meetings, conferences, and internal business reviews.

Qualifications & Experience

·       Bachelor's degree required, postgraduate qualification in a related field preferred.

·       5+ years of experience in Marketing, Product Management, Strategy, Innovation, Engineering, or a related discipline.

·       Experience in Medical Devices, Orthopaedics (Spine), Surgical Technologies, Navigation, Robotics, Digital Surgery, or related healthcare technologies.

• Experience executing product launches and commercialization programs.
• Strong analytical, project-management, communication, presentation, stakeholder-management, and prioritization skills.
• Ability to lead defined cross-functional projects in a matrix organization and influence stakeholders without direct authority.
• Ability to work independently within established priorities, manage multiple initiatives, and seek guidance on complex decisions.
• Ability to translate customer, market, clinical, and sales insights into actionable marketing plans and recommendations that support measurable business results.

·       Ability to work within cadaver lab and operating room environments is required.

• Preferred: Experience supporting surgeon advisory boards, customer engagement programs, and market development initiatives.

·       Preferred: Experience in Digital Health, Software, Artificial Intelligence, Machine Learning, Data Analytics, Navigation, Robotics, or enabling surgical technologies.

Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone Orthopaedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals. 

Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of DePuy Synthes, and your employment would be governed by DePuy Synthes employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by DePuy Synthes at an appropriate time and subject to any necessary consultation processes.
 

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers, internal employees contact AskGS to be directed to your accommodation resource.

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