Sr Analyst, Marketing Data Product

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Job Description:

Do you remember seeing ads for Deadpool and Wolverine this past summer? What about Moana 2 during Thanksgiving? Or Andor: Season 2 in the past few weeks? (coming to Disney+ in April!) If you did, it was likely because the detailed planning and execution of The Walt Disney Company’s Enterprise Media and Marketing team team…and if you didn’t – it’s probably because our targeting is that good. 

We are looking for a Sr Analyst, Marketing Data Product to join the Performance Marketing arm of this media team. We are an integrated, cross-functional team of marketers, software engineers, data scientists, and analysts who help the Media team execute highly data-driven marketing campaigns for theatrical, streaming, and brand campaigns. 

As a Sr Analyst, you will facilitate the delivery of our product roadmap, focusing on our suite of tools that handle campaign optimization and operations.

This role is unique – our team is embedded directly within the Disney marketing organization. 

We're aligned and mission-driven, with the freedom to move fast and innovate to achieve our goals. You'll tackle the challenges of executing a precise paid media strategy, using the latest technologies and tools in the data/tech space. If you're excited about this, please get in touch – we'd love to hear from you! 

The role reports to a Manager, Marketing Data Product and is based in Burbank, CA.

You Will / Responsibilities:

• Build, refine, and maintain product roadmap for a suite of Performance Marketing tools focusing on paid media operations and optimization

• Write and approve technical user stories for software engineers on our internal team; coordinate efforts between different groups to execute roadmap strategy 

• Collaborate with software engineers to execute improvements to existing processes and tools (and innovate by creating new ones) 

• Ensure that existing media analytics tools, platforms, processes, and dashboards continue to deliver value for our campaigns; write SQL queries and run Python and/or Spark scripts to verify data quality and uncover bugs 

• Create Airtable processes that allow us to automate key media workflows

• Facilitate any work with UX/UI teams on requirements for wireframes and design elements; translate functional requirements to software engineers 

• Leverage AI and LLMs to get out of your comfort zone – you will build your own prototypes and tools in collaboration with the broader team 

You Will Have / Required Qualifications:

• 5+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management 

• Working knowledge of how APIs function, including experience reading documentation, sending requests, and interpreting responses

• Knowledge of ad platforms, including Google Ads, Meta, Innovid, The Trade Desk, and similar

• Experience with workflow tracking tools such as Airtable 

• Ability to manage multiple projects effectively and meet deadlines 

• A familiarity with SQL and working with complex datasets

• Proven critical thinking and problem-solving skills 

Preferred Qualifications:

• Experience working with data visualization tools such as Tableau, Looker, or Power BI 

• Familiarity with the Python programming language or the Spark framework 

• Experience working with data platforms such as Databricks or Snowflake

• Knowledge of digital ad serving, tracking, and implementation 

Required Education:

Bachelor’s degree in relevant subject areas, such as Computer Science or Business Analytics or equivalent work experience

Preferred Education:

Master’s degree in relevant subject area

Additional Information:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

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