Marketing Specialist – Full Time – On Site

Description

The Marketing Specialist supports the organization's strategic goals by developing, implementing, monitoring, and measuring marketing and communication activities that strengthen awareness, engagement, and understanding of the organization's services, people, and role in the community.

Working closely with the Marketing & Communications Officer, this position helps translate organizational priorities into effective marketing initiatives across digital, print, social media, internal communications, community engagement, and educational materials. The Marketing Specialist is both a strategic thinker and hands-on contributor who can manage multiple projects, create compelling content, coordinate activities, and use data and insights to evaluate results and improve future efforts. 

Essential Duties & Responsibilities:

Work with the Marketing & Communication Officer to develop and implement marketing and communication initiatives. 

• Assist with translating organizational goals, priorities, and service-line needs into marketing and communication actions.
• Coordinate marketing initiatives across digital, print, social media, internal communication, community engagement, and educational materials.
• Create and maintain project timelines and content calendars to ensure timely completion.
• Manage multiple projects simultaneously, coordinating resources, meeting deadlines, and providing support to organizational priorities.

Create marketing content and communications.

• Write, proofread, and edit content for marketing materials, internal and external communication, website pages, and social media.
• Develop engaging content that promotes the organization’s services, providers, employees, programs, and events. 
• Create and distribute educational materials that help patients, employees, and the community understand healthcare services and programs.
• Ensure educational materials and the website content are accurate, consistent with organization messaging, appropriate for intended audience, and maintains brand standards.
• Utilize relationships within the organization to identify subject matter experts and use them to assist in communication creation.

Manage social media platforms.  

• Develop social media content including short-form video, copy, and images that are aligned with identified priorities, marketing strategies, and brand standards.
• Use tools to schedule, publish and monitor social media content.
• Monitor social media engagement, interactions, and analytics.
• Identify opportunities to improve engagement, increase awareness of St. Croix Health, and strengthen online presence.
• Remain aware of social media trends and platform updates. 

Maintain organization’s intranet site and external website.

• Maintain and update both the intranet and website content with accurate and current messaging and information.
• Coordinate with internal departments to obtain updated information to use on both internal and external communication platforms.
• Utilize basic SEO practices to assist in digital visibility of the website.
• Identify opportunities for content improvement and communicate with department leaders to assist with maintaining current information.

Assist with community engagement.

• Participate in organization meetings for community events.
• Assist with planning, set up, and cleanup of identified events both on St. Croix Health campuses and in the community.
• Help recruit appropriate staff to attend relevant events.

Perform other duties as assigned.

• Participate in department meetings, planning sessions, and community events as appropriate.
• Perform other duties consistent with the position’s scope and responsibilities as assigned.

* While this job description is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties from particular jobs and to assign other duties as necessary.

Requirements

Education & Licensure: 

• Bachelor’s degree preferred with strong academic or professional experience in a related field which may include liberal arts, business, marketing, healthcare, or communication.

Experience:

• 2-3 years of professional experience, preferably with a portion of the experience in healthcare

Knowledge, Skills & Abilities 

• Exceptional written and oral communication skills
• Demonstrated understanding of marketing and communication skills and strategies
• Ability to manage multiple projects simultaneously
• Capable of creating and maintaining professional relationships with many stakeholders
• Familiarity with website maintenance and basic understanding of SEO
• Highly organized with advanced attention to detail
• Demonstrated understanding of social media platforms, strategy, and content creation
• Experience with core Microsoft products (Teams, Outlook, Excel, PowerPoint) preferred
• Graphic design and short-video creation experience, Adobe Creative Cloud experience preferred

Supervisory Responsibilities:

• None

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer
• Prolonged periods of standing, bending, and reaching
• Must be able to lift up to 15 pounds at times

St. Croix Health has been a healing force in the St. Croix Valley for over 103 years. We are a purpose-driven organization with a dedicated team committed to serving our patients and communities throughout the St. Croix Valley. This commitment is rooted in our mission, vision and values. 

Mission: To deliver care driven by excellence, guided by heart, and grounded in community.

Vision: To be a trusted partner in providing healthcare that is personal and accessible to all, by adapting to meet the needs of our communities, and support lifelong well-being.

Values: Integrity. Respect. Compassion. Collaboration

Here at St. Croix Health, we offer our employees with a robust benefits package that includes:

• Health, vision and dental insurance
• 403b retirement program with employer match
• Paid time off
• Short-term disability, long-term disability and life insurance options
• Education reimbursement
• Employee assistance program (EAP)
• Wellbeing incentive program
• Free parking

St. Croix Health is a not-for-profit healthcare system located in St. Croix Falls, WI dedicated to helping people live healthier, happier, and longer lives. St. Croix Health offers the services of 80+ providers and 20 specialties with five community clinics in Minnesota and Wisconsin all supported by a critical access hospital on the main campus in St. Croix Falls, just an hour northeast of Minneapolis/St. Paul. Nestled in the bluffs of the St. Croix River Valley, St. Croix Falls is the ideal place to work, live and play.