Franchise Development Coordinator

Description

HorsePower Brands is a portfolio company of franchise brands in the home services industry delivering first-in-class customer service and experiences! As a rapidly growing enterprise, it’s important that our employees have an entrepreneurial attitude, an embracing mindset toward change, and can manage/prioritize multiple concurrent projects.

Position Overview:

The Franchise Development Coordinator plays a key role in supporting franchise development efforts across our portfolio of brands. As the first point of contact for prospective franchise owner candidates, this individual is responsible for initiating and maintaining communication, qualifying leads, coordinating schedules, managing territory check requests, and delivering a consistent, professional experience for candidates, brokers, and internal stakeholders.

Strong communication, phone, and technology skills are essential. The ideal candidate is detail-oriented, organized, responsive, and driven to meet daily outreach and operational goals while identifying opportunities to improve processes and candidate and broker engagement.

Candidate Communication & Lead Nurturing:

• Initiate outbound contact with franchise candidates via phone, email, and SMS using calling and messaging software.
• Build rapport with prospective franchisees and represent HorsePower Brands and our franchisor partners with professionalism and enthusiasm.
• Maintain a consistent and timely follow-up cadence based on established outreach timelines and lead stages.
• Listen actively and ask insightful questions to assess candidate fit and identify appropriate next steps in the qualification process.
• Verify candidate financial qualifications and determine initial alignment with brand-specific criteria.

Territory Check Management & Broker Support:

• Evaluate territory availability using approved maps, demographic guidelines, and brand-specific criteria, identifying alternative markets when requested territories are unavailable.
• Review, process, and respond to territory check requests from franchise brokers, prospective candidates, and internal team members across multiple brands.
• Communicate results promptly and professionally, providing territory maps and supporting information as needed.
• Track requests, responses, and outcomes in designated systems, maintain accurate territory information, meet established turnaround expectations, and escalate requests requiring additional review or approval.

Scheduling & Calendar Management:

• Coordinate, schedule, and reschedule calls between candidates and the sales team.
• Manage multiple calendars and ensure meeting availability aligns across departments and time zones.
• Ensure all meetings are properly logged and confirmed in a timely manner to support seamless lead transfers.

CRM & Data Management:

• Maintain accurate and detailed candidate records in HubSpot CRM, including call notes, profile summaries, and pipeline updates.
• Document territory check requests and outcomes in the appropriate tracking systems, ensuring information is accurate, complete, and accessible to relevant team members.
• Ensure all candidate touchpoints, broker communications, territory requests, and progress are properly documented and accessible to the broader Franchise Development team.
• Help maintain data integrity across CRM records, territory tracking tools, and other development systems.

Performance & Reporting:

• Review daily KPIs and activity dashboards to track outreach performance, territory check volume, response times, and lead conversion goals.
• Assist in generating development reports and evaluating lead management and territory check processes.
• Monitor recurring requests, outstanding items, and workflow bottlenecks to support timely responses and efficient operations.
• Participate in regular process evaluations and identify opportunities to streamline workflows and improve the candidate and broker experience.

Collaboration & Support:

• Work closely with the Franchise Development team and internal departments to support recruitment and onboarding efforts.
• Provide excellent customer service to candidates, brokers, and franchisor partners through clear, consistent, and timely communication.
• Collaborate with internal stakeholders to clarify territory availability, resolve discrepancies, and ensure accurate information is communicated externally.
• Support the Franchise Development team with a variety of administrative tasks and special projects, contributing to key initiatives and stepping in where needed to ensure team success.

Other duties may be assigned 

Requirements

• Minimum of one (1) year of experience in sales support, customer service, or a similar administrative role. Knowledge of franchise development is advantageous but not necessary.
• Excellent phone skills with the confidence to handle high volumes of outbound and follow-up calls.
• Strong written communication skills and the ability to communicate territory availability and related information clearly and professionally.
• Experience using calling and SMS software, along with CRM systems like HubSpot.
• Proficiency in Microsoft Office Suite, including Outlook, Excel, PowerPoint, and Word.
• Strong organizational and multitasking abilities with keen attention to detail and a commitment to data accuracy.
• Ability to interpret maps, follow territory guidelines, research geographic information, and manage multiple requests simultaneously.
• Ability to prioritize competing responsibilities, work independently, and meet established outreach and response-time expectations.
• A positive, collaborative attitude and a commitment to delivering a high-quality experience for candidates, brokers, and internal stakeholders.

Physical Requirements

The physical demands described here are representative of those that must be met by an Associate to successfully perform the essential functions of this job. The Associate should be able to stand, sit at an office space, see, hear, and understand speech, communicate, lift computer equipment, supplies and materials, use office equipment and computers. The Associate is exposed to typical office working conditions. If requested by an applicant or employee, we may provide reasonable accommodations to enable individuals with disabilities to perform the essential job functions. The above statements are intended to describe the general nature and level of work performed. They are not intended to be construed as an exhaustive list of all duties required of personnel so classified. We have the exclusive right to alter this job description at any time without notice. 

SVHB Marketing LLC d/b/a HorsePower Brands, is committed to Equal Employment Opportunity and to attracting, retaining, developing, and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We provide a work environment free from discrimination and harassment, and where employees are treated with respect and dignity.

**EOE/E-Verify Employer**