Marketing Strategy Manager (French Services) (Telework/Hybrid)

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Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. 
 
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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Your Role:

Reporting to the Chief Marketing Strategy Officer for Info-Audio-Regions, the 360 Marketing Strategy Manager sets and develops 360-degree marketing goals and strategies for the Audio-Regions division, and ensures the planning and management of strategies to meet the company's priorities.

The role involves establishing, alongside the team, the user journey and prioritizing impactful actions by leveraging Radio-Canada's brands, content, products, and digital platforms.

As a leader, the Marketing Strategy Manager inspires those around them, challenges conventional thinking, consistently seeks improvement, and encourages others to follow suit. Their diverse expertise, judgment, and analytical skills help guide decisions related to the evolution of the company’s marketing strategies.

This also includes task distribution, tracking team progress, and promoting a collaborative work environment. You will be responsible for evaluating both individual and collective performances while ensuring strategic objectives are met. Your leadership will be essential to inspire and motivate the team to achieve excellence in all marketing initiatives.

Responsibilities:

• Develops an annual high-impact 360-degree marketing strategy plan for their division, aligned with company objectives and priorities, while working closely with various leadership teams;
• Identifies growth opportunities, creates action plans to leverage them, and ensures consistency in the marketing initiatives under their responsibility across the country.
• Provides marketing strategy expertise, ensures alignment with strategies, and offers solutions to encountered challenges.
• Oversees and supervises all stages of development for initiatives, projects, and advertising campaigns (external media, ecosystem, social media, etc.), including prioritization, expectation setting, and campaign planning with team members.
• Determines necessary human, financial, and technical resources, in collaboration with management, manages the allocated marketing budget, and optimizes return on investment.
• Manages their team, distributes tasks, monitors project progress, and evaluates both individual and collective performance, ensuring that strategic objectives are met.
• Guides the team in the development of their projects, ensures optimal resource management, and fosters good collaboration with all teams.
• Supervises strategic and media briefs, analyzes developed plans to ensure they meet objectives and align with established user journeys.
• Analyzes market data and campaign performance to adjust marketing actions and makes data-driven decisions to improve marketing strategies.
• Advises and supports management and closely collaborates with various sectors and departments.

This is a hybrid role with a mix of in-office and remote work. Work arrangements will be discussed with hiring managers per departmental guidelines.

Your profile:

Qualifications:

• University degree or equivalent in a field related to marketing, communications, or a related discipline.
• Six (6) to eight (8) years of relevant experience, including at least five (5) years in a team management role.

Skills:

• Proven experience in developing marketing strategies, particularly digital ones, and large-scale advertising campaigns.
• Knowledge of the radio, audio, and digital audio industry is an a plus.
• Proven positive leadership with employees, colleagues, or members of various management teams.
• Ability to analyze specialized studies and data.
• Ability to innovate and think creatively to initiate, guide, and motivate.
• Strong relationship-building skills with both internal and external partners.
• Persuasive and strong communication skills.
• Understanding of the role, function, and mandate of public media.
• Knowledge of the regions served by Radio-Canada.

Candidates may be subject to skills and knowledge testing.
 

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:  

• A mandatory Criminal record check. 

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca.
 
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

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