SENIOR ADVISOR, WEBINARS AND 360° MARKETING

We are banking at another level.

Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to fuel the success of Canadian entrepreneurs.

Choosing BDC as your employer also means:

• Flexible and competitive benefits, including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions, a Defined Benefit Pension Plan, a $750 wellness and health care spending account, to name a few   

• In addition to paid vacation each year, five personal days, sick days as necessary, and our offices are closed from December 25 to January 1

• A hybrid work model that truly balances work and personal life

• Opportunities for learning, training and development, and much more... 

Explore the BDC Way in our Culture Book

POSITION OVERVIEW

Do you have a passion for marketing campaigns and creating content that drives reach, engagement and measurable business impact? BDC is looking for a Senior Advisor, Webinars and 360° Marketing with strong strategic and execution capabilities to support the design, orchestration and optimization of multi‑channel marketing campaigns, including national webinar campaigns.

In this role, you will act as a trusted expert and strategic partner to lines of business and internal stakeholders. You will contribute to the end‑to‑end lifecycle of complex marketing campaigns, from strategy and planning through execution and performance measurement, while influencing outcomes through collaboration rather than formal authority.

This role balances long-term brand building with near-term performance—creating awareness, trust and familiarity with BDC while also generating measurable business results through a well orchestrated, multi-channel approach.

CHALLENGES TO BE MET

• Contribute to the end‑to‑end delivery of marketing campaigns, from strategic input to execution orchestration and post‑campaign analysis
• Partner closely with lines of business and Marcom stakeholders to gather inputs, identify opportunities and translate business objectives into effective campaign approaches
  • Proactively identify emerging entrepreneur challenges and recommend solutions aligned with business priorities
  • Ensure alignment with BDC and Marcom strategies, standards and ways of working
• Define, plan, design and measure integrated, multi‑channel marketing campaigns
  • Contribute to campaigns focused on client acquisition, engagement and retention
  • Participate in the ongoing prioritization and coordination of the Marcom campaign calendar, balancing impact, capacity and timing
• Design and support the execution of campaigns across multiple channels (email, webinars, web, social, content, paid digital, Client Contact Centre, PR, etc.)
  • Recommend an optimal channel mix to maximize reach and effectiveness by for each segment
  • Work collaboratively with Branding and Advertising, Corporate and Internal Communications, Content and Digital Experience teams by contributing to campaign briefs and asset requirements
  • Liaise with Field Marketing and regional teams to support effective deployment across regions
• Oversee performance tracking and contribute to campaign analytics and reporting
  • Support the definition of KPIs and success metrics
  • Analyze campaign performance and identify links between marketing activities and business outcomes
  • Formulate data‑driven recommendations to improve campaign effectiveness, processes and ROI
• Apply and help evolve agile and collaborative ways of working to enhance adaptability and impact
• Provide functional leadership and subject‑matter expertise across cross‑functional teams involved in campaign delivery, fostering collaboration and continuous improvement
• Act as an advisor on campaign design, execution and optimization best practices across Marcom

WHAT WE ARE LOOKING FOR

You are a seasoned marketing professional who is comfortable operating in a complex, fast paced, matrixed environment. You combine strategic thinking with hands‑on execution, and you are recognized for your ability to influence, collaborate and deliver results.

You’re likely a great fit if you can answer YES to the following:

• You hold a bachelor’s degree in marketing, Communications, Business Administration or a related field
• You have 8–10 years of relevant experience in marketing and communications, with a strong focus on planning and executing integrated marketing campaigns
• You demonstrate strong project management, organizational and prioritization skills in fast‑paced environments
• You have solid business and marketing acumen, including experience leveraging a broad marketing mix
• You have a good understanding of marketing segmentation, CRM databases and related marketing platforms
• You are analytical, structured and comfortable translating data into actionable recommendations
• You are a collaborative team player who builds effective and lasting relationships with internal and external partners
• You are comfortable communicating and presenting in both English and French, with strong written and verbal skills

Proudly one of Canada’s Top 100 Employers and one of Canada’s Best Diversity Employers, we are committed to fostering a diverse, equitable, inclusive and accessible environment where all employees can thrive and feel empowered to bring their whole selves to work. If you require an accommodation to complete your application, please do not hesitate to contact us at accessibility@bdc.ca.

While we appreciate all applications, we advise that only the candidates selected to participate in the recruitment process will be contacted.