Senior Associate, Cluster Manager - Current Account, Consumer Banking Group

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just 

Job Purpose

Lead acquisition, activation, value build-up and retention of high-quality current-account relationships across an assigned cluster. The role owns the cluster’s current-account growth agenda across business segments—including traders, wholesalers, manufacturers, service professionals, institutions and emerging enterprises—while building fee income and cross-sell penetration.

The Cluster Sales Head will lead a team of current-account sales team and relationship managers, work closely with branches and product partners, and ensure the cluster delivers profitable, compliant, transaction-active current-account growth.

Responsibilities

. Cluster Business Ownership

• Deliver new-to-bank current-account acquisition, account activation, average quarterly balance growth, transaction throughput and fee-income targets for the cluster.
• Build and execute a catchment-led acquisition strategy for high-potential business segments such as wholesalers, distributors, manufacturers, traders, schools, hospitals, clinics, professional firms and service establishments.
• Translate cluster targets into branch-, team- and individual-level productivity plans.
• Own the current-account business plan, sales funnel, conversion pipeline and weekly performance rhythm.
• Improve portfolio quality by prioritising transaction-active, balance-building and cross-sell-ready relationships over dormant or low-value acquisition.

1. Sales Leadership and Channel Execution

• Lead, coach and motivate a field-sales organisation to consistently deliver acquisition and value-build targets.
• Establish a disciplined sales cadence covering joint calls, market visits, lead reviews, branch huddles, pipeline reviews and conversion tracking.
• Ensure each relationship manager follows a profile-based sales approach rather than a generic product pitch.
• Develop market intelligence on competitor propositions, local business clusters, referral sources and emerging commercial hubs.
• Build productive referral ecosystems with Chartered Accountants, trade associations, market intermediaries, merchant networks, developers, institutional administrators and existing clients.

1. Current-Account Activation and Value Build-Up

• Ensure newly acquired accounts become transaction-active within defined activation timelines.
• Drive operating balances, inward credits, collections, payment activity and digital banking adoption.
• Track early-warning indicators including low funding, non-activation, declining balances, low transaction velocity and potential attrition.
• Build strategies to migrate primary transaction flows—collections, vendor payments, payroll, taxes and operating cash—to the bank.
• Improve account quality by monitoring average balance, debit transactions, credit transactions and account profitability.

1. Solution-Led Cross-Sell

• Use the current account as the primary operating hub for business clients and identify the appropriate product solution based on the customer’s business model.
• Drive adoption of corporate internet banking and mobile approvals; cash management and bulk payment solutions; POS, Android POS, QR and Soundbox; sweep-in / sweep-out or FFD structures; debit cards; collections and transaction banking solutions; and promoter, family, wealth and premium savings propositions.
• Partner with product teams to convert business pain points into integrated propositions—for example, POS for collections, Internet Banking for payment controls, FFD for temporary balances and Aspire/premium banking for promoter wallet deepening.

1. Customer Relationship and Service Governance

• Build senior-level relationships with anchor clients and participate in strategic joint calls for high-value prospects.
• Ensure timely resolution of onboarding, account-opening, transaction, service and digital-banking issues.
• Work with branches and operations teams to reduce turnaround time, improve onboarding quality and strengthen client experience.
• Review top customers and at-risk accounts regularly to protect balances, transactions and wallet share.
• Drive customer retention through proactive engagement, problem solving and relevant product deepening.

1. Risk, Compliance and Portfolio Quality

• Ensure all sourcing, onboarding and account activation follows internal policies and applicable KYC, AML, fraud-risk and regulatory requirements.
• Maintain high standards of customer due diligence, documentation quality, source-of-funds understanding and business-profile validation.
• Monitor exceptions, unusual transaction behaviour, documentation gaps and operational risks; escalate promptly where needed.
• Build a culture of right-first-time acquisition, with no compromise on compliance for target achievement.

1. People Leadership

• Recruit, develop, retain and performance-manage a high-quality current-account sales team.
• Set clear scorecards covering acquisition, activation, AQB/AMB, transaction activity, fee income, cross-sell, productivity, service quality and compliance.
• Conduct structured coaching through joint market visits, call observations, weekly reviews and capability-building sessions.
• Identify skill gaps and develop targeted interventions around sales planning, segment understanding, solution selling, digital banking and compliance.
• Maintain a strong talent pipeline and manage attrition proactively.

Experience

• 8–15 years of relevant experience in banking, preferably in current accounts, CASA, business banking, SME banking, transaction banking, branch banking or merchant acquiring.
• At least 3–5 years in a people-leadership role managing sales managers, relationship managers or acquisition teams.
• Demonstrated track record of building a current-account portfolio, increasing operating balances and delivering cross-sell revenue.
• Experience in managing business clusters, market catchments, branch ecosystems or multi-location sales teams is preferred.

Education

• Graduate degree required.
• MBA / PGDM in Finance, Sales, Marketing or Banking preferred.
• Relevant certifications in banking, KYC/AML, payments or financial products are an advantage.

Skills and Competencies

• Strong understanding of current-account economics, CASA, transaction banking, payments, merchant acquiring and business-client needs.
• Proven ability to lead field sales, build market networks and execute through branches and partner channels.
• Solution-selling mindset with ability to connect client pain points to banking products.
• Strong command of sales analytics, funnel management, portfolio reviews and performance dashboards.
• Excellent stakeholder-management skills across branches, products, operations, risk and service.
• High integrity, sound judgement and uncompromising compliance orientation.
• Strong communication, negotiation, coaching and executive-presence skills.

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