Upper SMB Marketing Lead

Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe’s leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.

Sky Business is a new, exciting division of Sky. We’re passionate about giving businesses better solutions to keep them moving forward – from Small Business, through Mid Market and Wholesale, to Hospitality – we provide broadband, phone and TV services to the whole UK B2B market.

With an exciting, fast-paced scale up environment but with the support of Sky and parent company Comcast, we’re looking for exceptional people to help drive our business forward. And with the support of a truly trusting and collaborative team, you’ll grow alongside our business. 

This new leadership role sits within the Commercial and Marketing department, focussed on unlocking growth from “greenfield” market segments for both telecoms and TV. To be successful in this role, the candidate must demonstrate ability to ‘set the plan’ and “test and learn” as much as to lead the marketing activation across both Connectivity & TV.

What you’ll do: 

• Ownership to mould a brand-new area as the marketing lead: 10-100 employee small businesses that generally have no TV or telecoms holdings with Sky

• Leveraging new products such as Dedicated Internet Access (DIA), Cloud Voice and Stream

• Working closely with Sales Effectiveness and propositions colleagues to co-create a plan for growth targeting £50m+ of brand new revenue in the long range plan (LRP)

• Identifying quantifiable opportunities, setting the strategy alongside working closely with our Sales teams to deliver a new Operating model 

• End-to-end breadth of opportunity sizing, test plan as well as resource implication (e.g. demand forecasts across our routes-to-market, delivery plan, business casing & creative & operational requirements)

• Highlight the key performance indicators (KPIs) which we should be affecting in our approach

• Build an annual plan to pull out the launches, key tests, & performance forecasts

• Work alongside our Brand & Messaging, Marketing Operations & Insight teams to ensure our creative, data analytics & customer insight deliveries line up with the plan

• Partner with our media agency / media partners to develop new approaches to improve cost efficiencies & drive growth

• Support in-quarterly planning & marketing performance impacts based on comparable historic performance & future forecasting 

• Support in weekly trading meeting preparation and evaluation of performance vs. plans 

What you’ll bring:

• A proven track record of success across both Commercial as well as Marketing roles

• Experience of delivering a ‘growth plan’ unlocking opportunity in a relatively unexplored market segment within a matrix organisation 

• Evidence of successfully operating an ‘end-to-end’ approach within a performance focussed organisation 

• Understanding of the importance of using data to build a commercial & marketing plan 

• The ability to think on your feet and be comfortable making decisions based on commercial, marketing and/or market experience in UK B2B telecoms

• An innovative but pragmatic thinker that will think creatively and drive continuous improvement to deliver the best commercial outcomes for the business

• Strong numeracy and commercial literacy. Ability to understand business cases and to size market opportunities as needed – backed by robust insight and data

• Expert user of customer insight: working with and distilling multiple and disparate insights and data sources into compelling and actionable recommendations

• Excellent communicator (both written and verbal) with ability to influence and confidently lead discussions at all levels from front line to senior management

Team overview:

Sky Business 

Sky Business is the business-to-business division of Sky. No matter their size or sector, we keep businesses connected and customers entertained with our next generation network and unrivalled sports and entertainment. With an exciting, fast-paced environment, we're looking for exceptional people, who are restless to innovate and build the future, helping Sky Business and our customers to grow. And with the support of a truly trusting and collaborative team, you'll grow alongside our business.

The Rewards:

There's one thing people can't stop talking about when it comes to #LifeAtSky: the perks. Here’s a taster:

• Sky Q, for the TV you love all in one place

• The magic of Sky Glass at an exclusive rate

• A generous pension package

• Private healthcare

• Discounted mobile and broadband

• A wide range of Sky VIP rewards and experiences

How you'll work: 

We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home. 

We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process.

Your office base: 

Osterley: 

Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There’s also plenty of bike shelters and showers. 

On campus, you’ll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.

Inclusion: 

At Sky we don’t just look at your CV. We’re more focused on who you are and your potential. We also know that everyone has a life outside work, so we’re happy to discuss flexible working.  

We are a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need to your recruiter as early as you can. 

Why wait?  

Apply now to build an amazing career and be part of a brilliant team. We can’t wait to hear from you.  

To find out more about working with us, search #LifeAtSky on social media. A job you love to talk about. 

Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.