Executive & Personal Assistant to Co-Founders

Hello, we’re SURI. We're on a mission to radically transform oral care with beautiful everyday essentials designed for life. Championing high performance and future-focussed design, our award-winning sonic toothbrush transforms an uninspiring chore into an enjoyable daily ritual.

We seek to continually push the boundaries of what is possible and invite honest conversation on our collective journey.

Since launching our sonic toothbrush in 2022, we’ve delighted over 500k customers across the UK, Europe and US. In doing so, SURI has risen to become the highest-rated electric toothbrush on Trustpilot, while achieving B-Corp certification and securing listings in major US and UK retailers. As well as garnering widespread media attention, SURI has also picked up numerous prestigious industry awards including The Grocer Startup of the Year, Red Dot Design Award, and the Marie Claire Sustainability Award.

We have a close-knit team of experts with a strong attention to detail and willingness to think differently. We’re now looking for an exceptional Executive & Personal Assistant to work closely with both Co-Founders.

About the Role:

You will help both Co-Founders operate effectively as SURI scales internationally. You will take ownership of their diaries, travel, meeting preparation and day-to-day organisation, ensuring their time is focused on the business’s highest priorities. You will also provide trusted personal support, removing administrative and logistical demands from their lives.

This is a fast-paced, high-trust role requiring exceptional organisation, judgement and discretion. We’re looking for someone genuinely proactive who anticipates needs and solves problems before they reach the founders. You will also coordinate leadership, Board and investor interactions and important follow-ups across the organisation.

The role is focused on supporting both Co-Founders. It does also include responsibility for some general office management but not team administration. The balance between executive and personal support will flex with their needs.

If this excites you and you are keen to shape SURI with us we’d be thrilled to hear from you!

Responsibilities:

Executive support:

• Own and proactively manage two complex, fast-moving Co-Founder calendars across multiple time zones.
• Understand each founder’s priorities and working style, protecting their time and prioritising, declining, delegating or rescheduling requests as appropriate.
• Coordinate meetings and ensure both founders have relevant agendas, briefing materials and context.
• Support inbox management where appropriate, identifying priorities, drafting responses and ensuring important communications do not fall through the cracks.
• Track commitments, deadlines and follow-ups; manage expenses and other executive administration.
• Anticipate diary conflicts, logistical issues and upcoming requirements before they become problems.

Travel and logistics:

• Own complex domestic and international travel for both Co-Founders, including flights, accommodation, ground transport, visas and other requirements.
• Prepare clear itineraries combining travel, meetings, events and relevant briefing information.
• Proactively manage changes and disruption while protecting the founders’ working time.

Leadership, board and investor support:

• Coordinate Executive Team and other key leadership meetings, including scheduling, agendas and materials.
• Capture and track important actions and follow-ups from meetings.
• Coordinate Board meetings and ensure papers and materials are distributed effectively.
• Support investor meetings and other important external engagements, preparing briefing notes and background information.
• Maintain an organised forward calendar of important company, Board and investor dates.

Personal assistant support:

• Provide trusted personal administrative support to both Co-Founders, including appointments, reservations and selected personal travel.
• Support family and household logistics where appropriate.
• Manage personal bookings, memberships, renewals, gifting and other administrative tasks.
• Handle personal information and requests with complete confidentiality and discretion.
• Proactively identify opportunities to remove administrative burden from the founders.

Organisation and ways of working:

• Create simple systems that improve the Co-Founders’ organisation and effectiveness.
• Maintain clear records of commitments, decisions and follow-ups.
• Work closely with the wider Executive Team to ensure information and actions flow effectively.
• Use technology, AI and productivity tools to improve the speed and quality of day-to-day work.

Requirements

• 5+ years’ experience as an EA or EA/PA, ideally supporting founders, CEOs or C-suite executives; supporting more than one principal is advantageous.

• Experience in a fast-paced, entrepreneurial or high-growth environment.
• Exceptional diary, travel and organisational skills, with a highly proactive, anticipatory approach.
• Excellent judgement, confidence prioritising competing demands and exceptional attention to detail.
• Strong written and verbal communication and comfort with Board members, investors and senior stakeholders.
• High emotional intelligence, discretion, calm under pressure and adaptability to different working styles.
• Confidence with modern technology and enthusiasm for AI and automation.
• A passion for more sustainable living is a real plus!

Who you are

• Several steps ahead, takes genuine ownership and naturally anticipates what needs to happen next.

• Loves bringing organisation to a fast-moving environment and notices details others miss.
• Knows what requires a founder’s attention and is comfortable pushing back to protect their time.
• Can move seamlessly between an investor meeting, an international travel change and a confidential personal request.
• Communicates confidently and warmly at every level and wants to build a long-term, high-trust relationship with two founders.

Benefits

• 25 days annual leave, plus bank holidays and an additional day for your birthday

• Flexible working hours
• Hybrid working - up to 2 days working from home each week
• Bupa Healthcare and Dental Packages
• Income Protection and Life Assurance
• 1x Charity Day per year
• Central London offices- based in Bank; a stone’s throw from Leadenhall Market
• 4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks
• Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff
• Monthly social events, organised by different team members
• 5x free toothbrushes every year
• £1000 personal development budget each year, per employee
• Fantastic career opportunities; with the chance to grow as SURI does
• Summer Fridays; 2pm finish across Fridays in July and August
• Fresh fruit and snack orders every week
• Cycle to Work scheme, and Electric Bike Cycle to Work scheme
• Regular product swaps with other fantastic companies

At SURI, we value diversity and welcome applicants from all backgrounds. We look for team members who will positively contribute to our dynamic, passionate culture and believe that an inclusive and diverse work environment is one in which we all thrive.

Please let us know if you require any reasonable adjustments to be made for the recruitment process.