Associate Director (Interventional Systems)

About the Company

As a global medical device company originating from Japan, we pursue reliable quality and technology to contribute to healthcare in more than 160 countries and regions around the globe. We promise to walk alongside healthcare professionals to continue to make great contribution to society, now and into the future.

Summary of the Role

We are looking for an ambitious and driven individual, with exceptional brand and marketing flair for the creative and experience of commercial success, to play a leading role in the development of Terumo’s marketing and sales strategy. You will be accountable for the execution plans to achieve the Business short-term and mid-term ambition. In this role, you will be a major contributor to Terumo Korea Corporation (TKC) results and strategic plan, leading the Sales and Marketing team in close collaboration with TKC enabling functions and Terumo Asia Pacific (TAP) Regional Terumo Interventional Systems (TIS) team.

You will work in close association with the Regional Commercial Director, TIS to shape and drive successful implementation of commercial and marketing strategies and programs to broaden the horizons of the organization. You will need to develop and implement an optimal commercial strategy and framework for all products during the entire product life cycle while delivering value to both our organization and the customer.  Analyzing highly complex problems and situations and provide recommendations and setting priorities in circumstances of continued complex and conflicting requirements.

In this exciting role, you will need to give strategic direction and execute on commercial offerings, to support in achieving / exceeding sales targets and agreed KPIs for our business. You will investigate and implement creative marketing strategies and campaigns that delight and surprise our customers to help to accelerate business growth. You will also lead the regional and country teams to identify accounts/target areas with the biggest potential as defined in the opportunity spaces and leading to the Business ambition. Besides being strategic, you will need to be hands-on and “roll up your sleeves” when occasion demands it.

Furthermore, you will oversee on the forecast planning and matching demand and financial planning in collaboration with S&OP and Commercial team and managing marketing and operation budgets. As a key member of the organization, you will also be required to establish rapport and maintain long-lasting collaboration with customers, external business partners, distributors, as well as the internal teams like the sales team, product team, and S&OP team.

Key Functions / Responsibilities

1. Commercial Enablement

• Envision strong marketing strategies that support business growth and realize our significant market opportunities through various omnichannel leveraging on digitization

• Develop go-to-market campaigns and strategy for new product development based on defined business objectives, aligned with key country objectives

• Conceptualize marketing campaign and tactics to build brand awareness and drive sales through lead generation, contact nurturing, thought leadership and customer engagement activities

• Develop and grow our brand awareness through targeted customer campaigns across various business segments

• Lead and execute creative and innovative B2B integrated marketing plans for all product categories to achieve company's goals and deliver sustainable business growth. This shall include all 360 integrated promotional campaigns; including but not limited to social media, digital advertising, email marketing, brand collaborations, and offline activations.

• Drive engagement with new and existing partners to evaluate opportunities for marketing to drive new revenue streams and leverage for greater communication outreach

• Lead and execute digital programs across paid (search, display, app, social media) and owned channels end-to-end: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization

• Lead in data driven analytics and KPIs to identify opportunities for growth and improvements.

• Benchmarking with best-in-class industry, NPS, and mind share.

2. Leadership and People Management

• Take responsibility for annual marketing plan & budget

• Build, manage and coach a growing Product & Marketing team to support business expansion.

• Set individual and collective goals for Product & Marketing team in line with business aspirations and review performance periodically

• Responsible for development and performance management of direct reports

• Build long term relationships with internal stakeholders, and partners

• Nurture a performance culture that enables all marketing employees to continuously improve and strive for excellence

• Be an ambassador for growth mindset and serve as a subject matter expert for closed loop sales and marketing, and advisor to country teams on strategies and tactics to meet business objectives.

• Performs other duties as assigned by the Regional Commercial Director

3. Cross Functional Collaboration

• Leverages resources to deliver the best results

• Work closely as a cross functional leader with other departments on relevant issues pertaining to business development

• Builds with the country commercial team and regional clinical team, a network of contacts with all key stakeholders related to the portfolio.

• Maps, in collaboration with other colleagues working with the account, influencing patterns within the key accounts and targets the right stakeholders at the right time

• Establishes a high degree of credibility with external and internal stakeholders including global teams

Functional / Technical Skills

• Strategic thinking, analytical and project management competency

• Strong business sense and entrepreneurial spirit

• Negotiation skills & Problem solving

• Strong understanding of customer journey maps, customer segmentation concepts, and customer personas

• Comfortable with interfacing with customers, translating needs into products; experience with outcome driven innovation preferred

• Ability to develop and deliver clear, concise communication of complex issues to employees and executives, and nurture and lead employees to successful business outcome

• Effective in a highly matrixed, distributed, and fast-moving environment

• Strong communication skills and presentation skills in spoken and written English

Education & Experience

• Bachelor’s degree with 20+ years of Sales & Marketing experience in Healthcare, Life Science or Medical Device for multinational organisation, and 8+ years of progressive commercial and strategic leadership experience, including product management.

• Minimum 5+ years in supervisory and team development experience (more than 5 people)

• Coronary Intervention experience preferred (strong network across customers and industry players)

• Masters degree in Business Administration is preferred.

• A demonstrated track record of taking ideas from concept to execution

• Experience implementing marketing campaigns and programs that drive customer engagement and retention

• Proven capability in marketing strategy conception, development and execution, and business growth

• Proven ability to use customer-centric, data-driven insights to drive decisions that lead to superior customer experience

• Ability to design, develop and deploy market leading value propositions and end-to-end customer experiences

Note to External Recruitment Agencies:

Terumo does not recognize candidate submissions from any recruitment agencies and will not be responsible for payment of any recruitment fees due to the hiring of candidates whose resumes were submitted to Terumo employees or offices without the recruiting team's acknowledgement.