Sales - Membership Consultant

The Virgin Way 

At Virgin Active, our people are our special sauce. We create experiences that members remember — and that starts with you. In this role, you bring energy, ownership and personality to every interaction. You take pride in what you do, support your team, and play your part in delivering a club experience that feels premium, welcoming and consistent — every member, every time. 

The impact you’ll make 

You are on the frontline of the member experience. You show up, take ownership and deliver your role to a high standard — supporting your team, your manager and your club to perform at its best. 

What success looks like 

Success in this role comes from showing up consistently across five key pillars: 

1. People Contribution 

You contribute to a positive, high-performing team. 

Key accountabilities include: 

• Show up with a positive attitude and strong work ethic  

• Take accountability for your role and responsibilities  

• Support your teammates and contribute to a strong team culture  

• Be open to feedback and continuously improve  

• Communicate clearly and respectfully  

• Actively contribute to a safe and respectful workplace, free from bullying, harassment and discrimination 

2. Commercial Awareness 

You understand how your role impacts club performance. 

Key accountabilities include: 

• Deliver your role in a way that supports revenue and retention  

• Promote products, services or experiences where appropriate  

• Work efficiently and productively during your shift  

• Understand how your actions contribute to club success  

3. Operational Excellence 

You deliver your role safely, consistently and to standard. 

Key accountabilities include: 

• Follow all club processes, systems and safety requirements  

• Complete tasks accurately and on time  

• Maintain a clean, safe and well-presented environment  

• Be reliable, organised and prepared for your shift  

• Raise issues early and take action where appropriate  

4. Service Excellence 

You deliver a premium member experience, every time. 

Key accountabilities include: 

• Create welcoming, friendly and professional interactions with members 

• Be proactive in helping members and solving problems  

• Respond positively to feedback and service opportunities  

• Role model great service behaviours  

• Contribute to a seamless member journey across the club  

5. Functional Excellence — Sales 

You deliver your specific sales responsibilities to a high standard, driving commercial performance through consistent execution, strong product knowledge and effective sales techniques. 

Key accountabilities include: 

• Execute all stages of the sales journey, from lead generation through to conversion and onboarding 

• Consistently achieve individual and team sales targets, including memberships and ancillary products 

• Demonstrate deep product knowledge across memberships, services and offers, confidently tailoring solutions to member needs 

• Apply effective sales techniques, including needs discovery, objection handling and closing, to maximise conversion 

• Proactively generate leads through both in-club and out-of-club engagement, including local area outreach, partnerships and community activation 

• Represent the brand externally, building awareness and generating interest through events, activations and networking opportunities 

• Deliver engaging and personalised tours that reflect the Virgin Active brand and value proposition 

• Actively promote current campaigns, offers and promotions to drive sales outcomes 

• Maintain accurate and up-to-date records in CRM systems, ensuring all interactions are logged 

• Follow structured sales processes, scripts and cadence to maximise conversion and consistency 

• Actively follow up leads and enquiries, ensuring no opportunity is missed 

• Support membership retention through strong handovers and ongoing relationship building 

• Collaborate with club teams to ensure a seamless member experience from first contact onward 

• Take ownership of your sales pipeline, managing priorities and performance end-to-end 

To land this gig… and your ongoing mindset 

• You have >1 year of relevant experience and flexibility to work a non-traditional schedule. 

• You have aligned experience. You know what it’s like to work with a high-profile consumer brand and thrive on exceeding sales targets and delivering strong commercial outcomes. You bring confidence in applying sales techniques, building relationships and creating demand both in and out of club. Experience in the fitness, health or lifestyle industry is a bonus — A+ for you. 

• You’re pure heart. You show up with care, kindness and respect. You treat members and teammates well, stay calm under pressure and help create a positive environment for everyone around you. 

• You see the big picture. You understand that every interaction matters. You know your role plays a part in the overall club experience and you take pride in getting the small things right. 

• You expect growth. You’re open to learning, improving and trying new things. You take feedback on board and look for ways to get better every shift. 

• You value people. You support your teammates, build positive relationships and contribute to a culture where people feel included, respected and motivated. 

• You take ownership. You don’t wait to be asked. You step in, follow through and take responsibility for your role, your tasks and the member experience. 

• You don’t shy away from tough conversations. You communicate openly and respectfully. If something isn’t right, you raise it early and work towards a solution. 

Measures of success 

• Employee Experience – You contribute to a positive, supportive and high-performing team environment 

• Member Experience – Members feel welcomed, supported and valued in every interaction 

• [Function] Excellence – You consistently deliver your role to the expected standard 

What we offer you 

• Join one of the world’s most iconic and purpose-led brands, changing people’s lives for the better through wellness.  

• Be part of a culture that champions wellbeing, inclusion and growth, where people are encouraged to bring their whole selves to work.  

• Competitive performance incentives and a seat at the leadership table, giving you real influence, not just responsibility.  

• Complimentary club membership for you and a workout buddy, so you can live the lifestyle you promote.  

• Discounted personal training and wellbeing services to support your own health journey.  
  Exclusive perks and discounts with our retail and lifestyle partners.  

• Flexible working options that support real work–life balance, because life doesn’t stop when you clock on.  

• Paid parental leave, so you can focus on what matters most when welcoming your new little human.  

• Ongoing personal and professional development, with learning pathways that help you grow your career, not just your role.  

• 24/7 confidential wellbeing support through our Employee Assistance Program.  

• A workplace built around movement and wellbeing, where energy and community are part of your everyday.  

• A fun, human culture – we believe great results come from great energy, connection and smiles, not just spreadsheets.  

Ready for a career r/evolution? 

Life’s too short for boring jobs. If you’re driven by people, performance and purpose, this is where you belong.