Events - Head of Product

Role: Events - Head of Product

Hybrid working: 3 days a week in the London office - possible international travel several times a year

Role Summary:

Reporting to the Managing or Event Director, and working on flagship events, you have the more than 6 years’ experience in curating market-leading events of significant scale. You undertake deep research, curate content narratives, programme development, speaker recruitment, feature innovation, and shape the event product proposition.

You will work alongside a project team of producers and coordinators, and work cross-functionally with content, marketing, operations, and sales teams.

This is a key role for a hands-on, experienced, events expert who can deliver excellent event products.

Key responsibilities:

Event Production

· Oversee delivery of content for flagship events [multiple tracks, add-ons, features]

· Supports delivery of high-level leadership summits within events

· Conduct extensive research, analyse data, competitive landscapes, addressable market, identifying trends and opportunities for the next iteration of the event.

· Translate strategic objectives from senior management into the event product.

· Curate new features collaborating closely Managing Directors and Event Directors.

· Ensure product delivery aligns with market trends

· Secure a significant number of speakers for your event/s

Market Intelligence & Stakeholder Engagement

· Conduct ongoing market analysis to track industry trends, competitor positioning, and audience needs with a 12-month lens.

· Management of an advisory board to provide feedback on event value proposition

· Cultivate a community of trusted sources among the leaders of the industry in your regions.

· Create segmented engagement strategies and adapt content to cross-channel campaigns.

· Originate and curate high quality content to fuel marketing campaigns.

· Represent techoraco externally at industry events, partner meetings, and client sessions as a thought leader.

Commercial Input

· Consults with commercial and marketing teams on sales matrix, floorplans, signage, and customer experience

· Track performance metrics (delegate mix, NPS, retention, sponsorship yield) and implement plans for continuous improvement with cross-functional teams.

· Project manage your events and inspire and influence your project team to work towards the same targets, objectives and milestones

· Work closely with ED and BDDs to review sales pipelines and build event product inventory to support commercial goals.

· Identify potential new, commercially viable, product features to target new audiences.

· Use research to shape new features, formats, and experiences (e.g., summits, councils, matchmaking initiatives, or innovation showcases etc.).

· Support any forecasting, reporting, and portfolio reviews with the portfolio Managing Director.

Product Development & Innovation

· Recruit significant number of speakers for event.

· Conduct deep industry research to curate event programme.

· Take ownership of new event tracks.

· Deliver a rigorous event go-no-go.

· Provide sales and marketing teams with marketing intelligence, ICPs, and growth audience insight.

· Provide marketing copy and audience insights to marketing team.

· Produce content assets e.g. whitepapers, webinars.

· Identify and pilot new product features — such as advisory councils, awards, innovation showcases

· Champion the customer experience, ensuring every event is insight-led, differentiated, and commercially viable.

· Support post-event reviews and feedback loops to drive iterative product improvement.

Team Leadership & Collaboration

· Providing mentoring, development, and performance feedback to junior producers.

· Support a high-performance culture focused on collaboration, creativity, and commercial accountability.

· Work closely with Content, Marketing, Operations, and Sales teams to ensure end-to-end delivery excellence.

Attributes

· 6+ years’ experience in B2B events, media, or community-led businesses, including 3+ years in a product or portfolio leadership role.

· Proven ability to grow event brands commercially and strategically.

· Strong communication and stakeholder engagement skills, with confidence at senior industry level.

· Interest in management and mentoring of junior members of team

· Entrepreneurial mindset — curious, creative, and outcome-focused.

· Commercial acumen

· Strategic thinker with the ability to translate insight into actionable plans.

· Comfortable operating in a fast-paced, entrepreneurial environment with global stakeholders.

· Outstanding communicator both verbally and in writing

· Deadline and target-driven

· A proactive and hard-working individual – capable of delivering a high volume of content and willing to run the extra mile when require