Senior Manager, Marketing Communications & Growth Automation

Mitsubishi Motor Sales of Canada, Inc. is an equal opportunity employer fostering an inclusive, accessible environment. We are committed to building an environment where all employees and customers feel valued, respected, and supported. Mitsubishi Motor Sales of Canada, Inc. will support applicants requiring accommodation during the recruitment process.

All employees are required to espouse MMSCAN’s company values, MMC WAY, and conduct themselves accordingly:

1. Think of Our Customers First; Strengthen Trust
2. Enrich Society
3. Welcome All Facts; Share Difficult News First
4. Conduct and Challenge Yourself Professionally
5. and Respect All; Work as Part of a Broader Team

Use of Artificial Intelligence

(AI)MMSCAN does not utilize AI to review or assess applicants. All screening is conducted internally by a member of the HR team and/or the hiring manager.

PURPOSE

The Senior Manager, Marketing Communications & Growth leads the strategic development and cross-functional execution and performance of our marketing ecosystem. There are three core pillars of focus:

1. Corporate website & personalization
2. Brand & performance marketing
3. Growth and automation

This role serves as the central engine of the marketing department, transforming business priorities across internal partners, dealers and external partners to deliver outcome-driven programs that strengthen brand awareness, optimize the digital website and drive dealership sales growth through scalable processes and data-driven insights.

This position reports to the Director, Marketing.

RESPONSIBILITIES

1. Brand & Communication Strategy

• Develop end-to-end integrated communication strategies with the agency partners across all channels to achieve brand KPIs, business goals and customer loyalty.
• Maintain the integrity of brand standards by establishing governance guidelines and overseeing all brand creative development with global brand direction.
• Work in partnership with MMC and other distributors to ensure alignment of brand assets shaping sponsorships, influencer initiatives and brand collaborations that strengthen awareness and audience engagement.

2. Digital Ecosystem & Website Management

• Lead the strategic direction for all consumer-facing web properties (CWS), ensuring a frictionless, cohesive digital experience with continuous optimization for improved engagement.
• Drive personalization initiatives, A/B testing programs, and CRO strategies to deliver seamless, conversion-focused journeys.
• Utilize performance analytics, search optimization (SEO/SEM), and UX insights to inform roadmap decisions.

3. Marketing Operations & Martech

• Define and manage the marketing technology stack (media, social, analytics, and CRM) to ensure seamless data integration and attribution.
• Establish scalable standard operating procedures (SOPs) to drive efficiency between internal teams and external agency partners.
• Ensure full compliance with data privacy regulations (e.g., CASL) and legal standards for all advertising materials.

4. Retail & Dealer Support

• Oversee the Dealer Digital Advertising Program and Tier 2/3 retail campaigns to drive footfall and leads to dealerships.
• Manage the digital asset management (DAM) platform to provide dealers with relevant, high-quality creative assets.

5. Financial Management & Analysis

• Responsible for the management and monthly reconciliation of annual budgets
• Analyze market data and campaign results (traffic, conversion rates, brand health) to shape future strategies and report KPIs to executive stakeholders.

REQUIREMENTS

• 7+ years direct responsibility in marketing, advertising, or agency, preferably focused in automotive.
• MBA degree in marketing or business administration preferable
• Proven track record in digital advertising, strategic development, dealer operations and advertising, CRM, website management and data management.
• Research proficiency