Public Relations Specialist

Don’t miss this opportunity! Submit your application by October 20, 2026 to be considered for this exciting opportunity.

Title: Public Relations Specialist

Department: Marketing & Corporate Communications

Location: Montreal

Status: Permanent – Full time

Air Canada Vacations is seeking an experienced PR Specialist to join its Corporate Communications team.

In this role, you’ll help shape and support Air Canada Vacations corporate image while maintaining its status as a leader in the leisure travel industry.

WHAT YOU'LL BE DOING

As a key member of the Marketing & Corporate Communications team, you will:

• Participate in the planning and execution of PR strategies.
• Support with media relations and filter requests.
• Conduct media outreach including pitching, follow-up and reporting.
• Research, develop and maintain relationships with key media, influencers and explore partnership opportunities.
• Enhance the company’s voice and presence through online and offline channels.
• Coordinate Air Canada Vacations annual travel awards program.
• Take part in the ideation process of PR initiatives.
• Participate in the company’s environmental audit and Corporate Social Responsibility (CSR) reporting.
• Lead Air Canada Vacations Sustainability Committee and initiatives.
• Create a variety of communications, including but not limited to, presentations, news releases, pitches and partnership decks.
• Support with Crisis Communications, including travel advisories.
• Stay up to date with travel industry trends, media contacts, and potential new channels and strategies to help grow and reach new audiences.
• Support with coordination of internal and external events.
• Support Internal Communications with projects, as required.

WHAT YOU BRING TO THE TEAM

• Bilingual – English & French, verbal and written
• University degree or Cegep diploma in a related field or equivalent experience
• Strong writing, editing and proofreading skills
• Working knowledge of PowerPoint, Word, Excel, TEAMs and JIRA, with willingness to learn new programs and platforms
• Proven track record of achieving earned media coverage
• Understanding of social marketing principles and strategies
• Travel Industry experience considered an asset but not required
• Team player, comfortable working cross-functionally with all levels of management
• Demonstrates autonomy, excellent work/organizational methods and acts in a professional and discreet manner
• Must be comfortable working in a fast-paced, collaborative corporate environment