Insights Analyst

Reports to: Business Insights Manager

Department: Commercial Capabilities

Location: Mississauga (Head Office)

Status: 12 Month Contract 

The pay range for the role is $62,600 to $104,300. 

Purpose:

We are charting a visionary future for Gay Lea Foods, aiming to achieve industry-leading results that will ensure the long-term prosperity of our esteemed Canadian dairy farmer-owned co-operative.  As we embark on this growth journey, we are seeking an Insights Analyst who will play an integral part of the planning for the company’s growth.

In this role the incumbent contributes to the commercial capabilities team’s strategy to achieve growth that will strengthen the business, enable intelligent innovation, and deliver profits that sustain the Gay Lea Foods Co-operative model.

Reporting to the Business Insights Manager, the Insights Analyst will play a key support role in the development of tools, analytics, and actionable insights. With the use of Nielsen & other syndicated data the Insights Analyst will help develop and implement best-in-class category/industry recommendations. You will work closely and collaboratively with the entire commercial capabilities team to implement data-driven initiatives and support any ad-hoc reviews. This person will have the ability to analyze and interpret consumer, industry and sales data into actionable insights and recommendations. They will also support the development of automated reporting and query tools in an effort to increase insight the utilization of data and insights across the organization.   

Key Responsibilities:

• Provide regular and timely updates to the business regarding insights into shopper, category, channel and customer trends.
• Support the business unit through detailed analysis with the data available across multiple retailers & industries to evaluate the performance of Gay Lea brands and competition.
• Understand what elements of the marketing mix (pricing, promotion, assortment, shelving & competition) are driving results.
• Develop and maintain standardized reporting utilizing advanced analytic platforms to enable the commercial team to create and track strategic objectives.
• Develop automated data tools using Power BI and Excel.
• Partner with the Insights Manager to Interpret complex consumer and sales data to develop clear, actionable recommendations. 
• Additional responsibilities as needed.

Qualifications:

• Post Secondary Education.
• 3-5 years of experience working in a CPG Company or National Retailer.
• Working knowledge of Nielsen tools/platforms and POS/AA systems (LDIA, IRI, Retail Link, etc.).
• Experience in analyzing shopper and customer data is required.
• Strong analytical background with advanced proficiency in Excel and PowerPoint.
• Proficiency in Power BI, including DAX, Power Query, and data modeling.
• Strong attention to detail and ability to execute with excellence.
• Self-motivated with high energy, ability to multi-task and execute multiple projects on time.
• Strong organization skills and proven ability to manage several projects at one time.
• Strong presentation skills and the ability to inspire and influence others through story telling.