Director, Brand Partnerships - Xsolla Advertising & Rewards

We're looking for an entrepreneurial commercial leader to build Xsolla's brand partnerships business from the ground up.

This is not a traditional sales role. We're seeking someone who thrives in ambiguity, enjoys creating new revenue streams, and has experience bringing innovative advertising, commerce, loyalty, identity, and consumer engagement products to market.

You will work at the intersection of gaming, commerce, advertising, identity, and consumer engagement to help leading brands connect with millions of gamers through Xsolla's ecosystem.

The ideal candidate has experience selling into brands, agencies, loyalty teams, media buyers, retail marketers, and commerce organizations. They understand how to translate product capabilities into compelling business outcomes and are comfortable helping define both go-to-market strategy and product direction.

This role will be responsible for establishing Xsolla's brand-side commercial motion, identifying early lighthouse customers, developing strategic partnerships, and helping shape the next generation of Xsolla advertising and consumer products.

If you're excited about building a new business rather than inheriting one, we'd love to hear from you.

Xsolla is a global commerce company with robust tools and services designed to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help fund, distribute, market, and monetize their games.

Today, Xsolla powers commerce, payments, rewards, advertising, loyalty, identity, and engagement experiences for game developers worldwide. As we expand our consumer platform capabilities, we see a significant opportunity to help brands engage gaming audiences through meaningful value exchange, loyalty, rewards, identity, and commerce experiences.

Build Xsolla's Brand Commercial Business

• Develop and execute Xsolla's brand-side commercial strategy.

• Establish and scale a repeatable sales motion for brand partnerships.

• Identify, prioritize, and close early lighthouse partnerships.

• Build relationships with brands, agencies, loyalty platforms, retailers, and financial services companies.

• Create scalable partnership frameworks that can grow into a global business.

Own Brand, Agency, Loyalty, and Consumer Partnerships

• Serve as Xsolla's commercial leader for non-gaming and non-performance marketing demand partnerships.

• Build relationships across brand marketing, media, CRM, loyalty, growth, and innovation teams.

• Develop partnerships that drive value across Xsolla's advertising, rewards, identity, and commerce ecosystem.

• Establish Xsolla as a strategic platform for brands seeking meaningful engagement with gaming audiences.

Influence Product Direction

• Act as the voice of the market for products including:

  • Xsolla Ads

  • Xsolla Rewards

  • Xsolla ID

  • Xsolla Backpack

  • Xsolla Choice

  • Future audience, loyalty, and advertising products

• Gather customer feedback and influence product roadmaps.

• Help define packaging, positioning, pricing, and commercial models.

• Partner with Product and Marketing teams to bring new solutions from concept to market.

Develop New Revenue Streams

• Identify opportunities for:

  • Sponsored rewards

  • Brand-funded offers

  • Loyalty integrations

  • Audience targeting solutions

  • Identity-powered marketing products

  • Commerce and retail partnerships

• Build business cases and commercial frameworks for new products and services.

Establish Measurement & Attribution Standards

• Partner with Product, Data, and Marketing teams to define measurement frameworks for brand partners.

• Develop brand lift, incrementality, attribution, engagement, and conversion methodologies that demonstrate partner value.

• Help shape how Xsolla measures and communicates success for emerging brand-focused products.

Collaborate Across Xsolla

• Partner closely with:

  • Global Business Development

  • Product Management

  • Marketing

  • Ads

  • Rewards

  • Identity

  • Commerce

  • Executive Leadership

• Support strategic customer conversations and executive-level business development initiatives.

Qualifications & Skills:

• 8+ years of experience in business development, partnerships, advertising sales, brand partnerships, retail media, commerce partnerships, or related commercial leadership roles.

• Proven experience selling to Fortune 1000 brands, agencies, loyalty programs, retail media networks, or consumer marketing organizations.

• Demonstrated success building a new business line, category, market, or commercial function from 0→1.

• Track record of structuring and closing complex strategic partnerships.

• Strong understanding of digital advertising, loyalty, identity, commerce, audience targeting, and measurement ecosystems.

• Experience bringing emerging products to market and influencing product strategy.

• Deep understanding of attribution, incrementality, brand lift, and marketing effectiveness measurement.

• Exceptional communication, negotiation, and executive presentation skills.

• Ability to operate independently in highly entrepreneurial and ambiguous environments.

Nice to Have:

• Existing senior relationships across major brands, agencies, loyalty platforms, retail media networks, or consumer technology companies.

• Experience working within gaming, adtech, martech, fintech, loyalty, retail media, or commerce technology.

• Experience launching new advertising, loyalty, audience, or identity products.

• Familiarity with first-party data, customer identity, rewards, and personalization platforms.

• Experience building and scaling commercial teams and partnership organizations.

 

What Success Looks Like (First 12 Months):

• Establish Xsolla's first dedicated brand partnership pipeline.

• Secure flagship brand, agency, and loyalty partnerships.

• Create repeatable positioning and commercial packaging for Xsolla's consumer-facing products.

• Influence the roadmap of next-generation advertising, identity, rewards, and commerce offerings.

• Develop measurable attribution and brand effectiveness frameworks for partners.

• Build the foundation for a scalable brand-side revenue organization.