Trade Marketing Manager - On Trade CZ/SK (Fixed-Term)

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Quote from Hiring Manager

Aligned with Brown-Forman long-term brand building and profit growth strategies, this position will be focused on strengthening our position in the On-trade and Wholesale/Cash&Carry channels by developing compelling activities at the point of consumption and point of purchase to turn brand choices into purchases.

Meaningful Work From Day One

He/she will be a key member within the organization able to deliver a Trade Marketing Strategy by seeking to understand the shopper/consumer behavior, the category, client and channel dynamics, and deploy a plan that reinforces the power of the brands in the market and turns brand choices into purchase through compelling activities at the point of consumption (On-trade) or point of purchase (WHS/C&C).

What You Can Expect

Team Leadership & Scope

• Leading and developing 1 On-Trade Marketing Assistant.

• Market responsibility: Czechia & Slovakia.

Execution, Activation & Commercial Activities

• Channel responsibility: On-trade (wide & B-F On-trade) and Distribution channels (WHS, C&C).

• Strong contribution into both strategic and operational planning processes.

• Drives conversions of plans from brand/channel to specific customers in cooperation with KAMs.

• Key member of the S&BP process (activity inputs, onepagers, evaluations, competitor analysis, channel expertise).

• Responsible for the annual setup of the On-Trade, WHS, and C&C strategy in collaboration with Marketing Brand teams and Sales.

• Responsible for the annual setup of the On-Trade, WHS, and C&C plan (development, execution, evaluation, and reporting) according to the strategy:

• Designing activation, visibility, promotion, and advocacy plans physically & digitally for On-trade and coordinating execution with On-trade BDs.

• Designing and implementing promotional, activation, and visibility plans for WHS and coordinating Fluent Czech speaking and writing is mandatory 

• Responsible for proposal and tracking of A&P and COGS budgets for the On-Trade, WHS, and Events annual plans.

• Aligning with Finance on correct accounting A&P budget management, implementation control, and budget allocation.

• Staying on top of business/brand performance by channel, analyzing available data/sales information, highlighting issues, and recommending course corrections.

• Collaborating with Marketing, BBI & Sales to gain market knowledge and insights; independently capitalizing on data resources such as Retailzoom, Dotykačka, etc.

• Regular monitoring and evaluation of competitor activities.

• Participating in sales meetings, selected brand meetings, and regular market/customer meetings

What You Bring to The Table

• Education: College/University degree (Bachelor's or equivalent).

• Experience: At least 3–4 years of work experience with the On-Trade channel, Trade Marketing, or FMCG Marketing.

• Language Skills: Fluent Czech speaking and writing is mandatory; good English speaking and writing.

• Technical & Analytical Skills:

• Strong strategic,  analytical and planning skills (Retailzoom / Dotykačka or other On-trade data analysis).

• Project & budget management experience.

• Strong presentation skills.

• Proficient in MS Office applications & IT literate.

What Makes You Unique

• Proven track record and deep knowledge of the On-Trade and Wholesale/Cash&Carry channels & key customers.

• Background or strong experience from Spirits & Beverages / FMCG companies.

• Strong team player, adaptable to a fast-growing and changing environment, dedicated to the pursuit of excellence, respectful, inclusive, and collaborative.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI #Jackdaniels

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