Strategic Creative Content Manager

Overview:

RMIT Vietnam is looking for a Strategic Creative Content Manager to lead the strategic planning and direction of content across domestic and international markets. This role will shape our overarching content strategy, set creative priorities, guide audience and channel approaches, and lead a team of content specialists to deliver integrated, high-impact content that strengthens the RMIT brand and supports university goals.

Portfolio requirement: Candidates are required to submit a portfolio or a brief summary of relevant work demonstrating experience in strategic content planning, creative direction and integrated content campaigns.

Expected start date: at the earliest available opportunity.

WHY JOIN RMIT VIETNAM?

At RMIT Vietnam, international exposure meets real-world impact through strong industry and government collaboration. Working at RMIT means building a meaningful career while creating impact in a high-performing environment.

Further insight into our mission, impact and global connections is available in the RMIT Vietnam Profile.

WHAT WE OFFER

• Competitive remuneration VND package for candidates.
• 13th month Tet bonus
• Private Health insurance for you and your family, plus Personal Accident Insurance
• Generous annual leave, career leave, volunteer leave and public holidays (Christmas and Tet Holidays)
• Professional development and career advancement
• Access to state-of-the-art facilities and resources
• A vibrant and diverse campus life and more!

POSITION SUMMARY

The Strategic Creative Content Manager will lead the development and execution of content strategies for both domestic and international markets, working within the university’s marketing department. This role requires a creative and visionary leader who can manage a team of content writers with different expertise, oversee complex projects, and build innovative concepts that enhance the university's brand and engagement across diverse audiences. The Strategic Creative Content Manager will lead creative ideation, oversees content creation across various formats and channels, and tailors approaches for international audiences. The role requires strong collaboration with stakeholders to deliver high-quality content that aligns with university goals.

KEY ACCOUNTABILITIES SUMMARY

• Develop comprehensive content strategies for both domestic and international markets across all target audience segments (Undergraduate and Postgraduate) for the purpose of both acquisition and brand building, ensuring alignment with the university’s brand, goals, and value propositions.
• Deliver high quality content from ideation/concept to content production, ensuring the final delivery is appealing and engaging to achieve the communication objectives 
• Lead the Content team in storytelling for a wide range of formats (brochure, long or short form videos, brand campaigns, social media, etc.)
• Lead and manage a team of content writers, providing guidance, support, and feedback to ensure high-quality deliverables. Oversee the planning, execution, and monitoring of content-related projects, ensuring they are completed on time and meet quality standards.
• Collaborate effectively with internal stakeholders within the university to ensure content aligns with broader university strategies and objectives.
• Ensure all content maintains a consistent voice across languages and channels, adheres to the university's brand guidelines and quality standards, and effectively communicates key messages to various audiences.
• Conduct market research and analyse trends to inform content strategy and creative direction, staying up-to-date with industry developments and competitor activities. 
• Proactively build and maintain working relationships with key stakeholders, including external stakeholders, and RMIT senior management.

Other duties commensurate with the scope of the role

Key Selection Criteria

• Tertiary qualification in a relevant discipline
• Minimum 5 years’ experience in content leadership role, with strong creative vision (content based)
• Experience in working in a marketing function or organisation with high digital media involvement. Having a fair understanding of the education industry is an advantage.
• Experience in successfully developing and managing cross-channel content strategies
• Highly creative in generating ideas for developing a wide range of different content formats, both digital and print
• Proven experience in creating targeted content that generates measurable ROI
• Proven planning, organisational, analytical and problem-solving skills with strong project management skills
• Proven interpersonal, influencing, negotiation, cross-cultural communication skills and strong team leadership
• Knowledge and commitment to agile ways of working and continuous improvement
• Proven ability to manage client and stakeholder relationships 
• Strong expertise in identifying customer drivers, buying and decision-making behaviour 
• Appointment to this position is subject to passing a mandatory check.
• Ability to display appropriate behaviours in line with the position, RMIT Values and RMIT Leadership Model.

For full details of the accountability, please refer to the Job Description.

HOW TO APPLY

To be considered for this role, it is mandatory to submit both a resume and a cover letter. Please click on the 'Apply' link provided in this Job Ads to initiate the application process.

Applications will be reviewed on a rolling basis, and the University reserves the right to appoint prior to the closing date.

Compliance Requirements

All academic appointments at RMIT Vietnam must meet University and local regulatory requirements, including English proficiency, background checks, and (for international candidates) eligibility for a work permit. 

English is the language of teaching and communication at RMIT Vietnam. For this role, the minimum requirement is IELTS (General) with a score of at least 6.5 (or equivalent, as outlined in the Recruitment, Selection and Onboarding Guidelines). 

Further guidance will be provided during the recruitment process.

RMIT UNIVERSITY COMMITMENT

RMIT is committed to the rights of students and staff to be safe, respected, valued, and treated as an equal in their place of study and work. All staff are expected to share this commitment and contribute to a safer community. While carrying out their role, staff are in a position of trust with students. Staff have a duty of care to report wellbeing concerns about students through the designated channels and uphold the code of conduct. RMIT Vietnam expects all staff members to comply with its Code of Conduct, policies and procedures, which relate to legal and regulatory requirements and our ways of working.

IMPORTANT NOTICE:

• Please ensure that your application is submitted through our Workday system on the RMIT Careers page. We do not accept applications through other means.
• RMIT Vietnam will never request any fees or payments during the application process. Be vigilant about scams asking for payment to apply.
• For any questions or support, feel free to reach out to our Talent Acquisition team at nhu.tranngocquynh@rmit.edu.vn

#RMITVietnam

Applications Close:

RMIT University Vietnam (RMIT Vietnam) is a campus of RMIT University. RMIT Vietnam is creating an innovative research, teaching and learning culture. We are committed to providing internationally recognised high-quality education and professional training for our students, clients and members of the community.  As an internationally recognised Australian university based in Asia, RMIT Vietnam is assisting in the development of human resources capability in Vietnam and the region.

https://www.rmit.edu.vn/about-us