E-Commerce Executive - Chinese

Job Location:

Minor Hotels is a global hospitality leader with over 600 hotels and resorts across six continents, a diverse portfolio of F&B businesses and a selection of luxury transportation services. With over five decades of experience, Minor Hotels has built a global network of hotel and hospitality brands driven by one key philosophy – we don’t need to be the biggest, but we do need to be the best.

Perpetually driven by an entrepreneurial spirit, we create better hospitality brands, businesses and partnerships. We do this because hospitality is our calling. We live and breathe it every day, always led by what matters most to our guests, our team members and our partners.

Joining Minor Hotels means becoming part of a truly international team, with real opportunities to grow, make an impact, and deliver what people truly want most.

As part of the expansion plans of Minor Hotels, e-Commerce and online sales have gained paramount importance. The scope of this job is to ensure we are competitively represented on our brand and products across all e-channels, online and digital media.

This role serves the needs of the business, guests, and colleagues by developing and implementing key distribution and e-Commerce strategies to optimize distribution channels.

Key objectives include:

• Implementing Minor Hotels’ short-term and long-term e-Commerce strategies to boost Brand.com direct business.

• Ensuring optimal content presentation of all Minor Hotels brands across electronic distribution channels.

• Establishing best practices for online campaigns to maximize direct revenue.

• Supporting hotels in managing and leveraging e-Commerce channels and partners.

• Coordinating with hotels, partners, and agencies on e-Commerce activities.

• Optimizing online content to maximize visibility and ranking across search engines and direct channels.

• Conducting feasibility studies and ROI analyses and recommending revenue improvement opportunities.

• Measuring and reporting e-Commerce performance and recommending improvements.

• Producing weekly and monthly channel performance reports.

Job Scope and General Purpose

The e-Commerce Executive is responsible for executing digital media and e-Commerce activities for Minor Hotels and its brands globally.

The position also supports other corporate departments by developing digital marketing and e-Commerce strategies aligned with corporate goals.

Digital marketing activities include:

• Search Engine Marketing (SEM)

• Pay-Per-Click Advertising (PPC)

• Search Engine Optimization (SEO)

• Mobile Marketing

• Display Advertising

• Email Marketing

• Social Media Planning

Key Duties and Responsibilities

e-Commerce

• Implement, analyse, and develop e-Commerce tactics to maximize direct revenue through Brand.com.

• Prepare and analyse SEO and SEM campaigns.

• Advise hotels and report on campaign results.

• Create best-practice documentation.

• Establish web traffic reports and analyse trends.

• Develop site-level KPI reports and identify improvement opportunities.

• Optimize website content, images, links, and translations.

• Coordinate website launches for new hotels.

• Manage online tracking and reporting systems.

• Optimize ROI through affiliate programs, metasearch, PPC, SEO, and partnerships.

• Develop e-Commerce SOPs and training materials.

• Explore new geographic markets and website audiences to improve conversion rates.

Digital Marketing Responsibilities

• Support hotels with digital marketing and e-Commerce activities.

• Collaborate with agencies to ensure ROI targets are achieved.

• Demonstrate knowledge of CPA, CPC, CPM, email buys, paid search, mobile marketing, and internet advertising models.

• Support PPC and SEO planning and execution.

• Develop and monitor social media activities and performance measurement.

Strategy and Budget Management

• Support digital and e-Commerce budgeting.

• Manage vendor and agency relationships.

• Provide insights and recommendations to senior hotel management.

Project and Third-Party Agency Management

• Meet and collaborate with vendors, agencies, and media partners such as Google, Baidu, and metasearch partners to stay informed on industry best practices.

Technical

• Learn and maintain familiarity with all relevant e-Commerce technology platforms and distribution channels.

How You Can Succeed in This Role

Collaboration

Successful employees:

• Plan and prioritize work effectively.

• Support team members to achieve business results.

• Negotiate effectively to achieve desired outcomes.

• Communicate professionally in written and spoken English.

• Demonstrate strong financial literacy.

Working with Others

• Anticipate and exceed customer and colleague expectations.

• Use initiative and sound judgment to solve problems.

• Enjoy teamwork and contribute to shared goals.

• Demonstrate professionalism and integrity at all times.

Taking Responsibility

• Conduct business honestly and fairly.

• Maintain confidentiality of sensitive information.

• Prioritize workload effectively and stay organized.

• Manage time and pay close attention to detail.

• Work independently with minimal supervision.

• Maintain a positive attitude under pressure.

• Ensure accuracy by checking work carefully.

Delivering Results

• Meet and exceed performance standards.

• Continuously develop professional skills.

• Follow established policies and procedures.

• Provide a high-quality experience for all guests

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