CRO (Conversion Rate Optimisation) Manager

We’re looking for a commercially minded CRO Manager to lead CRO and experimentation across a portfolio of UNRVLD clients.

This role could be based from either our Manchester offices, London or Cardiff offices.

Reporting to the Head of Experimentation & CRO, you’ll be responsible for the day-to-day success of your accounts, building trusted client relationships, identifying high-value opportunities, shaping evidence-led roadmaps and coordinating the specialists needed to deliver them.

This is a hands-on, client-facing role requiring strong CRO expertise alongside excellent organisation, commercial judgement and a proactive approach. You’ll be comfortable taking ownership, challenging thinking constructively and turning complex evidence and analysis into clear recommendations and actions.

You’ll typically manage three to four client accounts, depending on their size and complexity.

What you’ll do

Client leadership

• Act as the day-to-day CRO lead and trusted optimisation partner for your clients.
• Build strong relationships with senior stakeholders and delivery teams.
• Lead client sessions, roadmap discussions and performance readouts.
• Present findings clearly and constructively, including unsuccessful or inconclusive results.
• Proactively manage decisions, dependencies and risks to keep programmes moving.

CRO strategy & experimentation

• Use customer, behavioural and commercial evidence to identify and prioritise opportunities.
• Develop and continually evolve focused CRO and experimentation roadmaps.
• Define clear hypotheses, metrics and decision frameworks for experiments.
• Use your judgement to determine whether an opportunity calls for experimentation, further research, an immediate improvement, personalisation or a wider strategic initiative.
• Balance customer impact, commercial value, effort, risk and confidence when making recommendations.

Delivery & collaboration

• Own progress across your accounts, coordinating designers, developers, analysts and other specialists.
• Create clear briefs and ensure work is reviewed, approved, launched and measured effectively.
• Maintain priorities, actions and dependencies and keep both clients and internal teams accountable.
• Ensure experiments are properly designed, tracked, analysed and translated into clear decisions.

AI & insight

• Use AI to accelerate research, analysis, evidence gathering and reporting.
• Apply your own judgement to validate AI-assisted findings, identify gaps and distinguish evidence from inference.
• Turn analysis into commercially useful recommendations and action.

What we’re looking for

Essential

• Experience leading CRO, experimentation or experience optimisation programmes.
• Strong strategic and commercial judgement, with the ability to turn evidence into prioritised action.
• Excellent organisation and the ability to manage multiple accounts or workstreams effectively.
• Strong client-facing and relationship-building skills, including confidence challenging senior stakeholders.
• Experience coordinating multidisciplinary teams across design, development, analytics and QA.
• Hands-on experience with a mainstream experimentation platform, ideally Optimizely Web Experimentation (OWE) or VWO.
• Strong working knowledge of GA4 and confidence identifying potential tracking issues.
• Good statistical understanding and the ability to design, evaluate and explain experiments responsibly.
• Commercial awareness beyond conversion rate, including margin, returns, lead quality, support demand and traffic mix.
• Confidence communicating difficult, unsuccessful or inconclusive findings clearly and constructively.

Useful, but not essential

• Experience across ecommerce and lead-generation or service journeys.
• Experience with personalisation, controlled rollouts, server-side experimentation or feature flagging.
• Accessibility, performance and SEO awareness.
• Experience working with client teams who deliver the changes.
• Experience improving CRO or experimentation processes and programmes.
• Experience using AI to support research, analysis or delivery.

We offer: 

• Excellent competitive salary  

• Hybrid working with a minimum of two days in the office per week 

• 25 days leave with the opportunity to buy and sell through our trading scheme   

• Pension scheme  

• Private Healthcare Insurance via Bupa Insurance  

• 9-day Fortnight – work your hours over 9 days and take the 10th day off  

• Annual team away days  

• Employee Assistance programme (EAP) 

• Enhanced Maternity & Paternity leave  

• Perkbox benefit - where you have access to over 1,000 perks and discounts to make your money go further  

• Training and development   

• Cycle to work scheme 

• Electric Vehicle scheme 

• Eyecare vouchers & annual flu vaccination 
   

Some of our benefits are eligible following successful probation.

Our commitment to diversity, equality & inclusion 

We’re an equal opportunities employer who celebrate diversity and are committed to creating an inclusive environment for all employees. 

We want to ensure that our hiring process is accessible throughout, so, if you need reasonable adjustments for any part of the application and interview process, please contact the talent team at vacancies@UNRVLD.com to let us know the nature of your request.   

About us 

UNRVLD is a digital experience and technology agency that puts business outcomes first. We work with results driven organisations of all types and sizes, where digital experience is business critical.   

Our mission is to deliver the outcomes organisations need to become truly unrivalled – enabling them to set a new standard within their industry. Our service offer is built around two core pillars of; full digital transformation, including new digital product creation and the optimisation programmes designed to maximise the performance of existing digital platforms and technology.  

UNRVLD has a deep and rich digital heritage with over 22 years of market experience. We have some of the best talent in the industry working with us and have never lost sight of who we are and where we want to get to. Our aim is to be as much about people with purpose as it is about the organisations we work for.   

We are at a pivotal moment in our journey as we plan significant and strategic growth supported by a highly experienced Executive and Non-Executive Board and, combined with a team of highly skilled, committed, and collaborative individuals driven to deliver valuable business outcomes for the clients we serve.  

Our flexible working practices and supporting benefits enable our employees to flourish. With hubs in the UK in Manchester, Leeds, Cardiff, London and Vilnius, Lithuania, most roles are no longer location-dependent and working from home is part of our new normal.