Senior Product Marketing Manager - Protection Platform

Job Title

Job Description

About the role 

We're looking for a Senior Product Marketing Manager to help shape how we position, launch and grow our Protection Platform.
This role sits at the intersection of Product, Sales and Marketing, turning customer, market and commercial insight into clear positioning, compelling go-to-market plans and enablement that drives adoption and growth.
You'll act as the voice of the market within the business, helping ensure we build the right products, tell the right story and create clear differentiation in the market.
Working closely with Product Managers, Engineers, Sales and Marketing teams, you'll bring new capabilities to market, strengthen our competitive position and help drive commercial success.

What you'll own 

Positioning and Messaging:

• Lead positioning and messaging for Protection Platform, ensuring our value, differentiation and proof points are clearly understood by customers and internal teams. 

• Develop compelling narratives that connect customer needs, market opportunities and product value. 

• Ensure consistent messaging across customer-facing and internal materials. 

Go-to-Market Strategy and Launches:

• Lead go-to-market planning for key launches, product enhancements and strategic initiatives. 

• Define target audiences, value propositions, enablement requirements, launch plans and success measures. 

• Partner with Product, Sales and Marketing teams to ensure launches are coordinated, effective and commercially focused. 

• Drive launch readiness and help maximise adoption and commercial impact. 

Customer, Market and Competitive Insight:

• Develop a deep understanding of target buyers, buying triggers, market dynamics and customer needs. 

• Act as the voice of the market, bringing customer, market and competitive insight into product and commercial decision-making. 

• Translate customer feedback, win/loss insights, adoption trends and market signals into actionable recommendations. 

• Identify opportunities for differentiation and inform future product and go-to-market strategy. 

Sales Enablement:

• Create and maintain the messaging, assets and proof points that help Sales teams communicate value effectively. 

• Support launch readiness through enablement, training and communication activities. 

• Equip customer-facing teams with the context, positioning and supporting materials needed to engage prospects confidently. 

Measurement and Optimisation 

• Define success measures for launches, positioning and enablement initiatives. 

• Use evidence and performance data to improve go-to-market effectiveness over time. 

• Share insights and recommendations that improve adoption, launch performance and commercial outcomes. 

• Continuously refine positioning and messaging based on customer and market feedback. 

What you'll bring 

• 5+ years' experience in Product Marketing, Product Management, Proposition, Commercial Marketing or a related go-to-market role. 

• Experience bringing products, features or propositions to market in a B2B or B2B2C environment. 

• Strong positioning, messaging and storytelling skills, with the ability to translate complex concepts into clear customer value. 

• Experience developing positioning and go-to-market strategies for complex products, platforms or propositions. 

• Experience partnering with Product, Sales and Marketing teams to deliver successful go-to-market initiatives. 

• Strong commercial awareness and the ability to connect activity to customer and business outcomes. 

• Excellent stakeholder management skills and the ability to influence without direct authority. 

• Comfortable operating with autonomy, ambiguity and accountability. 

Nice to have 

• Experience within insurance, insurtech, fintech, financial services or another regulated industry. 

• Familiarity with adviser, insurer or distribution ecosystem

About UnderwriteMe

UnderwriteMe is an Insurtech software business and subsidiary of Pacific Life Re (PL Re), a global life and pensions reinsurance firm. We have a vision to help everyone purchase protection insurance by using data and disruptive technology to transform our partners and markets in order to make their underwriting processes as quick and efficient as possible. 

Our core products are:
• Decision Platform - a B2B enterprise platform that provides a best-in-market Underwriting Rules Engine used by over 30 insurers to power their underwriting decisions. The product is sold across UK & Ireland, Asia-Pacific and North America. The platform combines our engine with technology to source and process third-party information supporting underwriting decisions for insurers. We are already working on capabilities, powered by AI, to make these decisions even more efficient.
• Protection Platform - a B2B2C marketplace used by over 15,000 advisors to power quoting and purchase of protection products in the UK. We currently deliver 16% of the UK markets protection policies and we are already working to increase our reach.

Working for UnderwriteMe

Joining UnderwriteMe means being part of a technology company that is committed to bringing a fresh and dynamic approach to insurance.  You’d be working with a team of highly technical experts made up of people with backgrounds in software, fintech, and insurance.

Every person in our global team is valued for the unique qualities they bring to our business and we seek to build their expertise and support their individual ambitions at every step. Of course, we take our work seriously and we know our team can operate under great pressure.  We work hard and thrive on achievement, but we also know how to have fun and relax too.  We regularly host a range of team building days to strengthen our team's connection with each other and reflect on their successes.

Providing employees with a healthy work-life balance is very important to our culture.  We have a wide range of employee benefits and we host regular social activities and wellbeing initiatives.  We are also committed to supporting our employee's involvement in their communities, by actively fundraising, hosting charity events, and overseeing volunteering opportunities.

Benefits (Only for Permanent and Fixed Term Employees)

Leave

• 25 days of annual leave with option to buy/sell more days 

• Adoption and fertility leave 

• Generous enhanced parental leave 

Healthcare

• Comprehensive private insurance coverage for employee and dependents

• Group Life Insurance coverage of 9x basic annual salary and Group Income Protection up to 75% of basic annual salary 

• Optical benefits 

Savings & Retirement

• 15% combined employee/employer contributions 

Wellness

• Subsidized gym membership 

• Access to Employee Assistance Program 

• Cycle to Work and Electric Car Salary Sacrifice Scheme 

• Time off for volunteering 

• Charitable matching of employee donations 

You Can Be Who You Are

We are committed to a culture of diversity and inclusion that embraces the authenticity of all employees, partners and communities. We support all employees to thrive and achieve their fullest potential.

As part of our commitment to accessibility for all, UnderwriteMe will, upon the request of the applicant, provide accommodation during the recruitment process to ensure equal access to applicants with disabilities. Please contact us about your needs, and we will consult with you to ensure suitable accommodation is provided.

UnderwriteMe Values

Please click here to view our company values