Digital Copywriter Executive

MSPS SA, a leading Integrated Marketing and Sales services company, , is seeking a talented and experienced Digital Copywriter Executive for PMI - Papastratos company in Athens, Greece.

About the role:

As a Digital Copywriter, you will be involved in the design and deployment of creative and engaging digital content for product, commercial and brand initiatives, aligning with the brand strategy, narrative and guidelines. You will have the opportunity to work on diverse digital channels, including CRM marketing campaigns, additionally for loyalty platform, SEO and other channels. Your ability to create high-quality and personalized digital content will be essential in capturing the target audience’s attention and driving brand engagement.

Responsibilities:

• Build engaging, high-quality, and personalized digital content for various channels, mainly for CRM marketing campaigns, additionally for loyalty platform, SEO and other digital channels.

• Manage digital creation process from content ideation and planning to implementation and optimization.
• Produce creative copy ideas for product, commercial, and brand initiatives in line with the brand strategy, narrative, and guidelines.
• Work closely with Creative Designers on concept development and the creation of digital assets.
• Liaise with different teams, both internal and external, to ensure quality results from start to end.
• Collaborate with cross-functional teams to ensure content consistency and alignment with broader marketing initiatives.
• Maintain a strong understanding of the brand voice, style, and tone guidelines.
• Optimize content in accordance with performance KPIs.
• Stay updated on industry trends, emerging technologies, and best practices in digital copywriting and content marketing.

Requirements:

• University Degree in Marketing/Business Administration, Communications, Digital Marketing. MBA or MSc will be considered an asset.
• Minimum 2-3 years of proven experience as a Digital Marketer in a position which combines great track record in managing successfully digital marketing exposure.
• Excellent communication with fluency in Greek and English.
• Brillian writing, editing and proofreading skills, with a keen eye for detail.
• Proven experience in developing engaging digital content.
• Familiarity with digital marketing tools and platforms.
• Positive attitude, team player, multitasking, ability to perform under pressure.

What we offer:  competitive compensation & benefits package, great opportunities for professional development, within an exciting, fresh and collaborative work environment.