Senior Marketing and Events Executive

Location: London

Salary: from £40,000 per annum + benefits

Reporting to: Head of Marketing and Communications

Working pattern: Hybrid working (est. 2-3 days per week in the central London office and/or on site)

Contract: Permanent, Full-time (40 hours per week)

About us

IMPOWER is the country’s largest independent management consultancy focussed exclusively on helping our public sector clients improve services for their local communities. We hold a profound belief in the innate value of public services; a better public sector is the cornerstone of a better society.

IMPOWER helps public service leaders produce lasting, positive change in complex systems. We exist because public services can be – and should be – improved. For us, improving public services is fundamentally about improving the lives of citizens. We have consistently demonstrated that performance can be improved and that this improved performance can be sustained, citizens’ lives made noticeably better and public services left more resilient to manage future challenges.

IMPOWER is ambitious and growing. We are seeking colleagues who are ready for challenge, growth and opportunity over the coming years as we build the blueprint for better public services..

About the role:

This role is key to supporting IMPOWER’s ambitious plans to grow its public impact and profile. It is part of a team of three in IMPOWER’s Marketing and Communications (Marcomms) team, alongside a head of the team and a senior digital marketing executive. The role has two parts of roughly equal weight across the year:

• Events: You will manage our approach to conferences and external events, co-ordinating and leading activity across IMPOWER, liaising with suppliers and partners and ensuring that events are in line with our brand and campaigning objectives and delivering value for money.

• Marketing and communications: You will also own a set of wider marketing responsibilities. Exact work will depend on the candidate’s strengths and skills and ongoing business requirements. It is likely to include leading on individual campaigns, developing IMPOWER’s visual and narrative identity and shaping the presentation of IMPOWER’s employer value proposition.

This is a great opportunity for someone looking to develop a range of marketing skills and is an exciting role for someone proactive, organised, detail-oriented, creative, and passionate about demonstrating IMPOWER’s public impact.

About you
We’d be very excited to speak with you if you have:

Essential

• Strong organisational and time management skills with experience handling multiple projects.

• Strong written and verbal communication skills with excellent attention to detail.

• A proven ability to craft compelling stories about complex topics.

Desirable

• 3+ years’ experience in a marketing or events environment, preferably within professional services.

• A bachelor’s degree in marketing, business or a related field.

• Experience of marketing tools: CRM (ideally Dynamics), WordPress, Adobe Creative Suite, MS Office.

• CIM/IDM qualifications in marketing, communications, PR, media or related fields.

 You are also:

• A team player with a proactive and positive approach who enjoys problem solving.

• Someone with strong stakeholder skills, able to advise senior colleagues.

• Someone who thrives in a varied and evolving role.

About the responsibilities

Your key responsibilities will include:

Event Management

External

• Ensure events align with IMPOWER’s sales strategy and growth plan.

• Act as project lead for major events and conferences from a sponsorship and exhibition lens, including stand concept development and design, liaising with stand builders and suppliers, and end-to-end coordination. 

• Work with internal senior stakeholders to create compelling speaking sessions and thought leadership opportunities, to maximise the value and impact of IMPOWER’s event presence.

• Liaise with suppliers to ensure value for money and prompt sourcing of materials and act as point of contact for key partnerships.

• Ensure that all IMPOWER attendees are clear on and execute required actions before, during and after events. Drive a process of continuous learning to improve execution and quality.

Internal / IMPOWER-led

• Design and deliver IMPOWER-led events for external stakeholders, both online and in-person, working across the business to ensure these achieve company goals.

• Provide advice and support to consultants on execution (including through our CRM), attendance, themes and content.

Wider marketing and communications activity

The Marcomms team works collaboratively to achieve its goals, with a number of shared responsibilities across the team, allocated according to capacity, capability and individual growth objectives. In your role you will be expected to lead aspects of the wider work that the team is delivering. Examples of this kind of work include:

• Leading campaigns from start to finish, working with consultants to shape messages for different audiences.

• Development and implementation of IMPOWER’s consultant-facing toolkit (templates, artefacts etc).

• Providing Marcomms input and guidance (tone of voice, storytelling, quality control, design) on content created by consultants, for example individual blogs, case studies, newsletters and publications.

• Ensuring that the processes and data in our CRM system are up to date.

• Supporting the development and delivery of IMPOWER’s employer brand strategy

About our offer  

• Competitive salary, with a personal and company-based performance bonus

• 28 days annual leave (+ bank holidays), with buy/sell/rollover scheme 

• Pension scheme

• Life assurance and Income Protection

• Medical and Dental Insurance

• Gym Subsidy contribution, including to online fitness subscriptions

• Parent, guardian, and carer friendly policies

• Regular training and development opportunities

• Paid volunteer/CSR days 

• Regular team socials and celebrations (even virtual ones!)

About our commitment to Diversity and Inclusion

At IMPOWER, whilst we are committed to being an equal opportunities employer - our commitment to facilitating a safe, inclusive working environment doesn’t just stop at an Equality and Diversity Policy.

We are an organisation that is actively working towards anti-discrimination of any kind against race, gender, gender identity, sexuality, disability, age, religious belief, parental or carer commitments, marital status or civil partnership. We do this through our D&I strategy, constant review of our policies and procedures, via our recruitment processes, and training and development of our staff.

We have signed up to the Disability Confident scheme and we are committed to ensuring our application and interview processes are inclusive for all candidates. Please email Recruitment@impower.co.uk if you have any questions or require any adjustments.