ding

General Manager – (Caribbean)

London, England, United Kingdom (city only)

Hybrid · Full-Time Employee · $110 (as posted)

First seen by offpeak October 22, 2026

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WHO WE ARE

Ding is the global leader in cross-border value transfer. Since 2006, we’ve moved more than $6BN across borders, putting money directly into the hands of diaspora communities so they can support the families they left behind. Today, we operate in 160+ countries, partner with 600+ mobile operators, and serve some of the world’s most underserved markets with technology that is fast, reliable and genuinely life-changing.

We’re headquartered in Dublin and built by a team of 200+ people spread across the globe, engineers, operators and product thinkers who believe that moving value across borders should be as simple as sending a message.

We move fast, build with purpose, and hold ourselves to four values:

We’re Here to Make a Difference
We are Thinkers, Linkers & Doers
We Win Together
We Imagine Boldly & Build Fast

THE ROLE

JOB TITLE: General Manager – (Caribbean)
LOCATION: London, UK (3 days per week in the office)
TYPE OF CONTRACT: Permanent, Full-Time
SALARY RANGE: Up to £110,000 + bonus

We are seeking a highly commercial and entrepreneurial General Manager (GM) to lead a cluster of country markets. The GM will have full P&L responsibility, accountable for driving growth in transactions, deepening local market penetration, optimising gross profit, and unlocking new market opportunities within their region.

This role requires a strategic yet hands-on leader, comfortable managing diverse partnerships, building and executing growth strategies, and collaborating cross-functionally with central teams.

WHAT YOU’LL DO

Key Objectives

Transaction Growth and gross profit growth — the two numbers this role is judged on.
On-the-ground (OTG) activation as the primary growth lever — street-level and community activation that gets new users transacting, not just aware.
Successfully launch and scale new markets within the cluster.

Key Responsibilities

OTG Activation
- Runs ground activation personally — designs the local activation plan, gets hands-on with execution (crews, partners, companies, on-the-ground events), and fixes what isn't working in real time rather than waiting for a quarterly review.
- Builds distribution beyond the obvious — retail, digital, and community partnerships that get Ding closer to where diaspora customers already are.
P&L and Market Expansion
- Identify and launch new country markets in the cluster, overseeing go-to-market execution and early growth acceleration.
- Own the P&L for the cluster of countries, delivering revenue and gross profit targets.
- Monitor performance through KPIs, market insights, and competitor intelligence, making data-driven decisions.
- Provide leadership, guidance, and accountability across local teams and cross-functional stakeholders.
Growth Strategy & Execution
- Design and implement pricing, discounting, and promotional strategies, including structured testing to optimise conversion and margin.
- Partner with Marketing teams to plan and optimise paid search campaigns, ensuring ROI and alignment with local customer insights.
Commercial & Partnerships
- Build and manage partnerships with Mobile Network Operators (MNOs), driving supply, promotional strategy, and joint business planning.
- Develop and scale distribution partnerships across retail and digital channels, including sourcing and vouchering products.
- Negotiate commercial terms and secure competitive advantage in the market.

WHAT ARE WE LOOKING FOR

Proven track record in general and /or country market management, commercial leadership, or regional P&L ownership.
A track record of building or running something with limited resources and making it work.
Direct, specific evidence of running ground-level marketing or activation that moved a real number — not just overseeing an agency that did.
Entrepreneurial mindset: hands-on, solution oriented, thrives in fast-paced, growth-driven environments.
Strong leadership capabilities with the ability to influence cross-functional teams (Marketing, Product, Pricing, Supply).
Experience owning the commercial strategy for the Caribbean.
Direct evidence of negotiating budget or co-funding out of a partner.
Analytical and data-driven, with expertise in pricing strategy, promotions, and marketing optimisation.
Experience in telecoms, digital products, consumer services, or adjacent industries preferred.